Anvil InnoTech LinkedIn Tips 0409

Building Business and Managing Reputation via LinkedIn Kent Lewis, President Anvil Media & Formic Media www.anvilmediainc.com – enterprise SEM www.formicmedia.com – SEM for small biz

Anvil Media, Inc. Background
Search engine marketing agency
Specialize in SEO, PPC & SMM
Founded in 2000
13 full-time employees
40 clients
PBJ 10 th Fastest Growing Small Company 2007
PBJ 10 th Most Philanthropic Company 2007
Spun-off Formic Media in ‘08 for small business

Agenda
Profile
Connections
Groups
Applications
Q&A

Why Care About LinkedIn?
Build business via networking
Increase awareness & credibility
Manage reputation in search

Personal Profile
Electronic resume
Recommendations add dimension
Optimize for visibility in search

Company Profile
New beta feature
Services and statistics
Employees should connect

Networking
Search your network
Look for jobs or connections
Request introductions

Groups
Online communities
News, forum and messaging
Monitor, communicate & engage

Groups
Monitor activity
Post jobs and news
Manage members

Applications
Free tools that enhance profile
Integrate external content
Engage with community

Questions & Answers
Gain insights from Qs & As
Participate & generate awareness
Engage & build thought leadership

Account Upgrades
Introductions
InMails
Network searches

Social Media Success Factors
Monitor & Measure
Create & Communicate
Engage & Empower

LinkedIn Resources
http://blog.linkedin.com/
http://www.linkedintelligence.com/
http://search.techrepublic.com.com/search/linkedin.html
http://updates.zdnet.com/tags/linkedin.html
http://jobmachine.net/node/371
http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html
http://www.sachistudio.com/blog/2008/07/01/linkedin-resources/
http://socomsales.com/word/2007/add-linkedin-integration-to-salesforcecom/
http://www.anvilmediainc.com/linkedin-twitter-profile-optimization-article.htm
http://www.anvilmediainc.com/social-media-marketing-campaign-strategy.htm

Thank You SEM & eMarketing workshops at PSU SEMpdx Hot Seat @InnoTech this afternoon Visit Anvil’s SEM Resources section www.anvilmediainc.com/resources LinkedIn: linkedin.com/in/kentlewis Twitter: kentjlewis Connect or contact: kent@anvilmediainc.com

Anvil InnoTech LinkedIn Tips 0409

by Anvil Media, Inc. on Feb 18, 2010

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