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Anvil Gonzaga University Trek 2010


Anvil Media President Kent Lewis outlined 5 steps to getting a dream job as keynote presenter for the Gonzaga University Trek 2010 event

Anvil Media President Kent Lewis outlined 5 steps to getting a dream job as keynote presenter for the Gonzaga University Trek 2010 event

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  • 1. Securing A Dream Job in a Scary Market Presented by: Kent Lewis Anvil Media, Inc. www.AnvilMediaInc.com
  • 2. Career Highlights 1994 – Earned business degree from WWU 1996 – Left PR agency for Web development 1999 – Co-founded Wave Rock Communications 2000 – Founded Anvil Media & pdxMindShare 2001 – Started as adjunct professor at PSU 2006 – Co-founded SEMpdx 2008 – Founded Formic Media
  • 3. 1. Research & Prepare Explore intersection between passion & talent Identify industry resources & become an expert Leverage free tools to monitor targets Build a socially-savvy resume*
  • 4. 1b. Research & Prepare Create social media profiles Organize and share industry news & insights Grow and leverage your network** Schedule informational interviews***
  • 5. 2. Create a Socially-Savvy Resume Focus on relevant experience! Bonus: awards, certifications, volunteerism Create core profiles: LinkedIn, Twitter & Blog Optimize for visibility in-network & on Google
  • 6. 2b. Create a Socially-Savvy Resume Integrate/link profiles Actively update content Build out your network: engage targets Integrate profile info into resume Leverage tools to manage profiles
  • 7. 3. Build Your Network Identify target events for education & networking Bring research, cards, tagline & a wingman Start with “Hi” or “What’s your story?” Ask questions & listen (for connection points) Figure out how you can help them, or just ask Follow up in a timely manner Pay it forward!
  • 8. 3b. Build Your Network Stand out, but be relevant (collateral, story, etc.) Round out (volunteer) Time is money, use it sparingly Identify connectors & use as network foundation Provide value early in the relationship
  • 9. 3c. Build Your Network Ask favors of your network judiciously Encourage your network to make referrals Be a connector within your network Be patient – building a network takes a lifetime
  • 10. 4. The Interview Pursue information interviews Quantity is quality: learn from experience The first impression is everything Focus on relevant talent & cultural fit
  • 11. 4b. The Interview DO: be persistent, confident and enthusiastic DON’T: be annoying, cocky or neurotic ALWAYS: follow up with a written thank you note Don’t be afraid to keep in touch, with caveats
  • 12. 5. Gestalt Career Advice Pay your dues Compress the cycle: learn, earn & return Be an independent team player Stay close to the money Do what you love and love what you do
  • 13. Free Tools & Resources Feedburner – blog syndication & measurement Google Alerts – keyword-based notifications HootSuite – Twitter profile management platform LinkedIn Apps – polls, blog feed, presentations Ping.FM – syndicate status updates Twitalyzer – identify Twitter influencers TweetBeep – keyword-based Twitter notifications WordPress – search engine friendly blog platform Yahoo! Pipes – manage & customize RSS feeds
  • 14. Q&A Follow, Connect & Learn: Twitter: @kentjlewis (personal) & @kentlewis (biz) LinkedIn: KentLewis (kent@anvilmediainc.com) AnvilMediaInc.com (white papers & articles) pdxMindShare.com (articles, jobs & events)