Anvil Case8 Social Media Marketing Presentation 0210
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Anvil Case8 Social Media Marketing Presentation 0210

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Keynote presentation for CASE8 Annual Conference at Portland State University.

Keynote presentation for CASE8 Annual Conference at Portland State University.

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  • http://www.intel.com/sites/sitewide/en_US/social-media.htmhttp://www.ibm.com/blogs/zz/en/guidelines.html

Anvil Case8 Social Media Marketing Presentation 0210 Anvil Case8 Social Media Marketing Presentation 0210 Presentation Transcript

  • Social Media Marketing Fundamentals
    Kent Lewis
    President
    Anvil Media, Inc.
    @kentjlewis
    kent@anvilmediainc.com
    www.anvilmediainc.com
  • Social Media Usage & Attitudes
  • Social Media Marketing Growth
  • Benefits of Social Media Marketing
    Gain industry and constituent insights
    Provide affordable customer service
    Create or extend brand awareness
    Build community & thought leadership
    Generate measurable top line revenue
  • The Challenge of Social Media
  • Social Media Success Factors
    Relevance
    Value
    Commitment
    Honesty
    Transparency
  • Social Media Strategy: MCE2
    Monitor & Measure
    Create & Communicate
    Engage & Empower
  • Social Media: Categories
    Networking
    Blogs
    Reviews
    Media Sharing
    Bookmarking
    Expert Communities
    News
    Wiki
    Microblogging
  • create
    create
    create
    Blogs
    Media
    Community
    Ideas
    People
    Businesses
    Personal
    Professional
    Geographic
    connect
    connect
    vote
    vote
    connect
    vote
  • Twitter Usage & Attitudes
  • Microblogging: Twitter
    • Customize background
    • Optimize profile description
    • Cross-post & promote
  • Facebook Growth & Marketing
  • Student Community: Facebook
    • Customize tabs/content via FBML
    • Utilize apps like Sprout & Wildfire
    • Monitor & engage
  • Alumni Community: Facebook
    • Ideal platform for alumni
    • Keep alumni informed
    • Provide value BEFORE the ask
  • Blogging: WordPress
    • News resource
    • SEO-friendly plug-ins
    • Cross-promote posts
  • Video: YouTube Channel
    • Leverage existing content
    • Utilize existing assets
    • Monitor comments
  • Images: Flickr
    • Highlight campus
    • Promote activities & events
    • Encourage student engagement
  • Vertical Community: Zinch
    • Designed for university system
    • Leverage scholarship connection
    • Post surveys & pools
  • Community: LinkedIn Groups
    • Well-designed for alumni
    • Also useful for graduating students
    • Participate in discussions
  • Collaboration: Wiki
    • Friendly folksonomy structure
    • Allow constituents to manage
    • Suggest dedicated editors
  • Community: Ning
    • Free custom community
    • Utilized as a partner extranet
    • Cost-effective collaboration
  • Custom: Powered by Orange
    • Can be custom-tailored
    • Constituents provide content
    • Engage & learn
  • Website Integration: Directory
    • Cross-promote profiles
    • Provide a reliable resource
    • Search-engine friendly
  • Employee Engagement Guidelines
    Be transparent
    Be judicious
    Write what you know
    Perception is reality
    It’s a conversation
    Add value
    It’s a responsibility
    Create some excitement
    Be a leader
    Acknowledge mistakes
    Pause and then send
    Bonus Guidelines
    • Be timely
    • Be relevant
    • Be informative
    • Be entertaining
  • Monitoring & Measurement
  • Case Study: Oregon State University
    Objective:
    Increase student engagement & enrollment
    Strategy:
    Overhaul Facebook Fan Page
    Engage intern to manage content
    Results:
    152% increase in page views
    225% increase in photo views
    510% increase in new fans
    1,984% increase in total interactions
  • Case Study: Oregon State University
  • Social Media Tools
    answers.yahoo.com
    bloglines.com
    friendfeed.com
    google.com/alerts
    hootsuite.com
    pipes.yahoo.com
    ping.fm
    search.twitter.com
    tubemogul.com
    tweetdeck.com
    wordpress.com
  • Question & Answers
    Kent Lewis
    President
    Anvil Media, Inc.
    @kentjlewis
    kent@anvilmediainc.com
    www.anvilmediainc.com