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Anvil Case8 Social Media Marketing Presentation 0210

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Keynote presentation for CASE8 Annual Conference at Portland State University.

Keynote presentation for CASE8 Annual Conference at Portland State University.

Published in: Education

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  • http://www.intel.com/sites/sitewide/en_US/social-media.htmhttp://www.ibm.com/blogs/zz/en/guidelines.html
  • Transcript

    • 1. Social Media Marketing Fundamentals
      Kent Lewis
      President
      Anvil Media, Inc.
      @kentjlewis
      kent@anvilmediainc.com
      www.anvilmediainc.com
    • 2. Social Media Usage & Attitudes
    • 3. Social Media Marketing Growth
    • 4. Benefits of Social Media Marketing
      Gain industry and constituent insights
      Provide affordable customer service
      Create or extend brand awareness
      Build community & thought leadership
      Generate measurable top line revenue
    • 5. The Challenge of Social Media
    • 6. Social Media Success Factors
      Relevance
      Value
      Commitment
      Honesty
      Transparency
    • 7. Social Media Strategy: MCE2
      Monitor & Measure
      Create & Communicate
      Engage & Empower
    • 8. Social Media: Categories
      Networking
      Blogs
      Reviews
      Media Sharing
      Bookmarking
      Expert Communities
      News
      Wiki
      Microblogging
    • 9. create
      create
      create
      Blogs
      Media
      Community
      Ideas
      People
      Businesses
      Personal
      Professional
      Geographic
      connect
      connect
      vote
      vote
      connect
      vote
    • 10. Twitter Usage & Attitudes
    • 11. Microblogging: Twitter
      • Customize background
      • 12. Optimize profile description
      • 13. Cross-post & promote
    • Facebook Growth & Marketing
    • 14. Student Community: Facebook
      • Customize tabs/content via FBML
      • 15. Utilize apps like Sprout & Wildfire
      • 16. Monitor & engage
    • Alumni Community: Facebook
      • Ideal platform for alumni
      • 17. Keep alumni informed
      • 18. Provide value BEFORE the ask
    • Blogging: WordPress
      • News resource
      • 19. SEO-friendly plug-ins
      • 20. Cross-promote posts
    • Video: YouTube Channel
      • Leverage existing content
      • 21. Utilize existing assets
      • 22. Monitor comments
    • Images: Flickr
      • Highlight campus
      • 23. Promote activities & events
      • 24. Encourage student engagement
    • Vertical Community: Zinch
      • Designed for university system
      • 25. Leverage scholarship connection
      • 26. Post surveys & pools
    • Community: LinkedIn Groups
      • Well-designed for alumni
      • 27. Also useful for graduating students
      • 28. Participate in discussions
    • Collaboration: Wiki
      • Friendly folksonomy structure
      • 29. Allow constituents to manage
      • 30. Suggest dedicated editors
    • Community: Ning
      • Free custom community
      • 31. Utilized as a partner extranet
      • 32. Cost-effective collaboration
    • Custom: Powered by Orange
      • Can be custom-tailored
      • 33. Constituents provide content
      • 34. Engage & learn
    • Website Integration: Directory
      • Cross-promote profiles
      • 35. Provide a reliable resource
      • 36. Search-engine friendly
    • Employee Engagement Guidelines
      Be transparent
      Be judicious
      Write what you know
      Perception is reality
      It’s a conversation
      Add value
      It’s a responsibility
      Create some excitement
      Be a leader
      Acknowledge mistakes
      Pause and then send
      Bonus Guidelines
    • Monitoring & Measurement
    • 40. Case Study: Oregon State University
      Objective:
      Increase student engagement & enrollment
      Strategy:
      Overhaul Facebook Fan Page
      Engage intern to manage content
      Results:
      152% increase in page views
      225% increase in photo views
      510% increase in new fans
      1,984% increase in total interactions
    • 41. Case Study: Oregon State University
    • 42. Social Media Tools
      answers.yahoo.com
      bloglines.com
      friendfeed.com
      google.com/alerts
      hootsuite.com
      pipes.yahoo.com
      ping.fm
      search.twitter.com
      tubemogul.com
      tweetdeck.com
      wordpress.com
    • 43. Question & Answers
      Kent Lewis
      President
      Anvil Media, Inc.
      @kentjlewis
      kent@anvilmediainc.com
      www.anvilmediainc.com