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Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
Anvil Case8 Social Media Marketing Presentation 0210
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Anvil Case8 Social Media Marketing Presentation 0210

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Keynote presentation for CASE8 Annual Conference at Portland State University.

Keynote presentation for CASE8 Annual Conference at Portland State University.

Published in: Education
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  • http://www.intel.com/sites/sitewide/en_US/social-media.htmhttp://www.ibm.com/blogs/zz/en/guidelines.html
  • Transcript

    1. Social Media Marketing Fundamentals<br />Kent Lewis<br />President<br />Anvil Media, Inc.<br />@kentjlewis<br />kent@anvilmediainc.com<br />www.anvilmediainc.com<br />
    2. Social Media Usage & Attitudes<br />
    3. Social Media Marketing Growth<br />
    4. Benefits of Social Media Marketing<br />Gain industry and constituent insights<br />Provide affordable customer service<br />Create or extend brand awareness<br />Build community & thought leadership<br />Generate measurable top line revenue<br />
    5. The Challenge of Social Media<br />
    6. Social Media Success Factors<br />Relevance<br />Value<br />Commitment<br />Honesty <br />Transparency<br />
    7. Social Media Strategy: MCE2<br />Monitor & Measure<br />Create & Communicate<br />Engage & Empower<br />
    8. Social Media: Categories<br />Networking<br />Blogs<br />Reviews<br />Media Sharing<br />Bookmarking<br />Expert Communities<br />News<br />Wiki<br />Microblogging<br />
    9. create<br />create<br />create<br />Blogs<br />Media<br />Community<br />Ideas<br />People<br />Businesses<br />Personal<br />Professional<br />Geographic<br />connect<br />connect<br />vote<br />vote<br />connect<br />vote<br />
    10. Twitter Usage & Attitudes<br />
    11. Microblogging: Twitter<br /><ul><li>Customize background
    12. Optimize profile description
    13. Cross-post & promote</li></li></ul><li>Facebook Growth & Marketing<br />
    14. Student Community: Facebook<br /><ul><li>Customize tabs/content via FBML
    15. Utilize apps like Sprout & Wildfire
    16. Monitor & engage</li></li></ul><li>Alumni Community: Facebook<br /><ul><li>Ideal platform for alumni
    17. Keep alumni informed
    18. Provide value BEFORE the ask</li></li></ul><li>Blogging: WordPress<br /><ul><li>News resource
    19. SEO-friendly plug-ins
    20. Cross-promote posts</li></li></ul><li>Video: YouTube Channel<br /><ul><li>Leverage existing content
    21. Utilize existing assets
    22. Monitor comments</li></li></ul><li>Images: Flickr<br /><ul><li>Highlight campus
    23. Promote activities & events
    24. Encourage student engagement</li></li></ul><li>Vertical Community: Zinch<br /><ul><li>Designed for university system
    25. Leverage scholarship connection
    26. Post surveys & pools</li></li></ul><li>Community: LinkedIn Groups<br /><ul><li>Well-designed for alumni
    27. Also useful for graduating students
    28. Participate in discussions</li></li></ul><li>Collaboration: Wiki<br /><ul><li>Friendly folksonomy structure
    29. Allow constituents to manage
    30. Suggest dedicated editors </li></li></ul><li>Community: Ning<br /><ul><li>Free custom community
    31. Utilized as a partner extranet
    32. Cost-effective collaboration</li></li></ul><li>Custom: Powered by Orange<br /><ul><li>Can be custom-tailored
    33. Constituents provide content
    34. Engage & learn</li></li></ul><li>Website Integration: Directory<br /><ul><li>Cross-promote profiles
    35. Provide a reliable resource
    36. Search-engine friendly</li></li></ul><li>Employee Engagement Guidelines<br />Be transparent<br />Be judicious<br />Write what you know<br />Perception is reality<br />It’s a conversation<br />Add value<br />It’s a responsibility<br />Create some excitement<br />Be a leader<br />Acknowledge mistakes<br />Pause and then send<br />Bonus Guidelines<br /><ul><li>Be timely
    37. Be relevant
    38. Be informative
    39. Be entertaining</li></li></ul><li>Monitoring & Measurement<br />
    40. Case Study: Oregon State University<br />Objective:<br />Increase student engagement & enrollment<br />Strategy:<br />Overhaul Facebook Fan Page<br />Engage intern to manage content<br />Results:<br />152% increase in page views<br />225% increase in photo views <br />510% increase in new fans<br />1,984% increase in total interactions<br />
    41. Case Study: Oregon State University<br />
    42. Social Media Tools<br />answers.yahoo.com<br />bloglines.com<br />friendfeed.com<br />google.com/alerts<br />hootsuite.com<br />pipes.yahoo.com<br />ping.fm<br />search.twitter.com<br />tubemogul.com<br />tweetdeck.com<br />wordpress.com<br />
    43. Question & Answers <br />Kent Lewis<br />President<br />Anvil Media, Inc.<br />@kentjlewis<br />kent@anvilmediainc.com<br />www.anvilmediainc.com<br />

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