Anvil Webinar April 2012 - Advanced Social Media: How to Utilize Top Platforms
Advanced Social Media:How to Utilize TopPlatformsPresented by:Jason Kane (@jasonjkane)Account ExecutiveAnvil Media, Inc.503.595.6050 ext firstname.lastname@example.org
About Anvil Media Anvil Media, Inc. is a digital marketing agency specializing in search engine marketin services, including search engine optimization, analytics, pay-per-click management, online reputation management, mobile & social media marketing services.
Anvil Key Differentiators100% of account team Google AdWords & Analyticscertified100% of account team published and spoken in theindustryHigh client & employee retentionFounding member of SEMpdx trade associationSocial Media & PPC Training partner with OMI &WhartonExpertise in technology and entertainmentMajority of clients come from word-of-mouth andreferralsAward winning: PBJ Fastest Growing, Inc 5,000, AMAMAX
Cover Photo 850 x 315 pixels What you can‟t do: • Include price or purchase info • Contact info • Calls to action • References to Facebook feature such as “Like” or “Share” (no arrows pointing)
Above the Fold Information 1 “About” box that will vary by type of business – 150 characters 2. Photos – native application that will always be in first position and shows the most recent photo uploaded 3. Custom apps – photos are 110 3 x 74 pixels and can be1 customized. 4 2 4. The rest of your custom apps which can be rearranged, except for the photos native app
Pin Posts to Top Only use for content that you want to have high visibility Posts stay expanded at the top of the timeline for 7 days New method to feature content with the demise of custom landing pages
EdgeRank Explained Based on EdgeRank – Fans see the pages and people they interact with most. Build affinity by encouraging weighted activity through engaging content. The average brand posts are seen by less than 10% of their fans
How to Stay in Feeds Always include a thumbnail or a video Ask open ended questions • Don’t state opinions, use fill in the blank Short, focused posts • Posts with 80 or less characters result in 27% more engagement than posts with 80+ Interact with fans
Using #Hashtags A hashtag can be added to posts in order to make them more visible in search and give them the ability to become a „trend‟ Use hashtags to start a new trend or participate in ongoing popular conversations.
Danger of Hashtags Be careful using hashtags that are too general
Twitter Chats Twitter chats use a predetermined schedule and hashtag to create a trended conversation among a niche audience • Usually moderated by 1 or more users • Large list of Twitter Chats: http://bit.ly/GCOlh7
Promoted Accounts Targeted by existing users interests and follows • Can refine further with keywords • Can geographically target users Cost per follow (CPF) auction • Competitive bid is $2-3
Promoted Tweets Targeted by search keywords • Can geographically target users • Average engagement rates at 1-3% Cost per engagement (CPE) auction • Engagement defined as a click, favorite, retweet, or reply • Competitive bid is $0.50
Promoted Trends Reserved on first come, first serve basis • One advertiser per day • Fixed price of $120k for 24 hours Average engagement rate is 0.20% on the Trend For large advertisers looking for awareness building
Install a Follow Button 1. Make sure you‟re an admin of your company page 2. Visit: https://developer.linkedin.com/ plugins/follow-company 3. Select button format 4. Generate code an install on site
Brand Page Updates Company Twitter integration is gone • Still available for individual profiles though Posts need to be made on LinkedIn as page admin Updates will appear in individual LinkedIn newsfeeds
Optimizing Individual Videos Conduct keyword research using YouTube keyword tool: https://ads.youtube.com/keyword_tool Descriptive, catchy titles with keywords included Optimize Tags • Relevant tags that describe the video • Use as many tags as possible, while staying relevant • Most important tags should match keywords from title and description • Avoid usage of “and, “or”, and similar words
Include Call-to-Action End each video with a call-to-action
ResourcesArticlesSocial Media Metrics That Matterhttp://blogs.imediaconnection.com/blog/2012/02/22/social-media-metrics-that-matter/How to be a Rock Star on 8 Social Media Platformshttp://www.imediaconnection.com/content/30534.asp3 Tips To Keep Your Social Media Content Calendar Fullhttp://www.searchmarketingstandard.com/3-tips-to-keep-your-social-media-content-calendar-fullHow to Become a Social Media Guru in 3 Easy Stepshttp://blogs.imediaconnection.com/blog/2011/07/23/3-step-social-media-guru/White PapersThe Marketer’s Guide to Getting Started with Social Media Marketinghttp://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/social-media-marketing-white-paper
Q&A and Next Steps Read Anvil’s blog, articles & white papers – http://www.anvilmediainc.com Subscribe to our newsletter or follow us on Twitter - @anvilmedia Contact us with questions about today’s webinar or Anvil services Nick Footer Business Development Executive Anvil Media, Inc. 310 NE Failing Street Portland, OR 97212 503.595.6050 x228 office 503.481.6629 cell email@example.com Twitter: @nickfooter LinkedIn: nickfooter
Upcoming Anvil WebinarsMay 16th, 2012 – 10am PSTAdvanced AnalyticsJune 20th, 2012 – 10am PSTSite SearchFind Out More and Registerhttp://www.anvilmediainc.com/search-engine-marketing-webinars
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