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Anvil Advanced Social Media Webinar - Nov. 2011

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Corporate America is rapidly adopting and embracing social media as a communication and collaboration platform. As more companies engage prospects and customers via social platforms, however, the …

Corporate America is rapidly adopting and embracing social media as a communication and collaboration platform. As more companies engage prospects and customers via social platforms, however, the noise is increasingly difficult to cut through. Kent Lewis, President & Founder of Formic Media will outline the advanced content strategies, management tools and marketing techniques for popular social platforms like Facebook, Twitter, LinkedIn and YouTube. Lewis will also describe a handful of emerging platforms like Quora, SlideShare and trends like location-based mobile services. >From this presentation, you will be armed with the inspiration and tools to take your current social media strategies to the next level.

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  • -Facebook: ads, customer service & R&D (Lion Brand, polls), contests & tools (NorthSocial, Sprout, Wildfire, etc.)
  • -Facebook: ads, customer service & R&D (Lion Brand, polls), contests & tools (NorthSocial, Wildfire, etc.)
  • -Facebook: ads, customer service & R&D (Lion Brand, polls), contests & tools (NorthSocial, Wildfire, etc.)
  • -Twitter: sponsored tweets (TNC), customer service apps (Cox Parature), keyword trending & content ideas
  • -Twitter: sponsored tweets (TNC), customer service apps (Cox Parature), keyword trending & content ideas
  • -Twitter: sponsored tweets (TNC), customer service apps (Cox Parature), keyword trending & content ideas
  • -LinkedIn: ads (Axway, int’l english), service descriptions & recommendations (Formic), API integration (share button)
  • -LinkedIn: ads (Axway, int’l english), service descriptions & recommendations (Formic), API integration (share button)
  • -LinkedIn: ads (Axway, int’l english), service descriptions & recommendations (Formic), API integration (share button)
  • -YouTube: ads, thought leadership, customer service & sales-centric content strategies
  • -YouTube: ads, thought leadership, customer service & sales-centric content strategies
  • -YouTube: ads, thought leadership, customer service & sales-centric content strategies
  • -SlideShare-Google Places (Hotpot, Latitude, Boost, etc.)-Facebook Places (Deals, etc.)
  • -Quora
  • -Quora
  • Transcript

    • 1. Advanced SocialMedia StrategiesBuild Brand, Create Customers andEnergize EvangelistsPresented by:Kent Lewis(@KentLewis)President & FounderAnvil Media, Inc.503.260.6700kent@anvilmediainc.com
    • 2. About Anvil MediaAnvil Media, Inc. is digital marketing agency specializing in search enginemarketing services, including search engine optimization, pay-per-clickmanagement, online reputation management, mobile & social mediamarketing services.
    • 3. Some of Our Clients
    • 4. Anvil Key Differentiators100% of account team Google AdWords & Analyticscertified100% of account team published and spoken in theindustryHigh client & employee retentionFounding member of SEMpdx trade associationSocial Media & PPC Training partner with OMI &WhartonExpertise in technology and entertainmentMajority of clients come from word-of-mouth andreferralsAward winning: PBJ Fastest Growing, Inc 5,000, AMAMAX
    • 5. AgendaSocial Media BackgroundPlatform Updates Facebook Twitter LinkedIn Google+ YouTube SlideShare Quora FoursquareResources & Q&A
    • 6. Social Media Trends
    • 7. Social Media Trends
    • 8. Key Social Media Strategies• Community building 20.41%• Blogging 19.39%• Social monitoring (and responding) 19.39%• Providing customer support 15.31%• Creating videos 12.24%• Microblogging 7.14%• Participating in groups, forums, Q&A sites 6.12%
    • 9. Social Media Trends
    • 10. Benefits of Social MediaGain industry and constituent insightsProvide affordable customer serviceCreate or extend brand awarenessBuild community & thought leadershipGenerate measurable top line revenue
    • 11. Social Media Success FactorsRelevanceValueCommitmentHonestyTransparency
    • 12. Social Media: E=MC2 Strategy(E) = Engagement & Empowerment(M) = Monitoring & Measurement(C) = Connect, Create, Communicate & Collaborate
    • 13. Facebook: Lion Brand R&D (Polls) Contests & promotion Tools: Wildfire & NorthSocial
    • 14. Facebook: gDiapers Targeted advertising Engagement up 156% Revenue up 222%
    • 15. Facebook: Intel Customized interface Embedded & linked videos Deals tab promotes sales
    • 16. Twitter: Cox Customer service Dedicated team Tool: Parature
    • 17. Twitter: Hotel Max Sales & support strategy 2x SoMe Award winner Tool: HootSuite
    • 18. Twitter: TNC Promoted Tweets Promoted Trends Promoted Profiles
    • 19. LinkedIn: Axway Targeted ads 25% conversion rate Lowest CPA ever
    • 20. LinkedIn: Formic Media Services tab w/ API New Company status updates Request recommendations
    • 21. LinkedIn: Dell Product & Service Spotlight Embedded YouTube video 101 recommendations
    • 22. Google+: Facebook Killer? Create & join Circles & Hangouts Business profiles rolling out Higher SEO-value
    • 23. YouTube: Insight Schools InVideo Ad Placements 375% better CTR than display View-through conversions 2x
    • 24. YouTube: Diane Morgan “How To” thought leadership Embed videos on website Increases book sales
    • 25. YouTube: Cisco Customized channel Extensive content & engagement Integration with Twitter & Facebook
    • 26. SlideShare: Formic Media Create & optimize profile Upload & optimize slides Utilize for research & sales
    • 27. Quora: Q&A Ask & answer questions Syndicate to blog & Twitter Secure Best Answers Alternatives: Focus, LinkedIn
    • 28. Foursquare: Check-in/LBS Claim listing & ad Specials Monitor tips & reward Mayor Consider News Page & Badge New NFC feature rolling out
    • 29. SummaryCustomize profiles, using latest tools & techFocus on R&D & customer service via socialOptimize profiles to increase visibility in searchCreate educational “thought leadership” contentDevelop sales-centric content strategiesTest advertising on social all platformsTreat social fans & followers as affinity partners
    • 30. ResourcesArticlesDeath by Discount: How Brands Fuel Unrealistic Consumer Expectationshttp://blogs.imediaconnection.com/blog/2011/10/24/death-by-discount-via-social-media/9 ways to Lose Friends and Alienate People in Social Mediahttp://www.imediaconnection.com/content/30157.aspHow to Become a Social Media Guru in 3 Easy Stepshttp://blogs.imediaconnection.com/blog/2011/07/23/3-step-social-media-guru/Advanced LinkedIn Strategies for Marketershttp://www.imediaconnection.com/content/29335.asp5 Reasons for Brands Not to Outsource Social Media Marketinghttp://blogs.imediaconnection.com/blog/2011/03/14/outsourcing-social-media-management/Why Only Idiots Promote Their Brand’s Facebook Page via Traditional Mediahttp://blogs.imediaconnection.com/blog/2011/01/19/facebook-vs-traditional-media/6 Social Media Platforms At-a-Glancehttp://www.imediaconnection.com/content/24165.aspWhitepapersThe Marketer’s Guide to Getting Started with Social Media Marketinghttp://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/social-media-marketing-white-paperThe Marketer’s Guide to Location-Based Social Networkinghttp://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/location-based-social-networking-whitepaperThe Marketer’s Guide to Optimizing Your Web Content for Search Engineshttp://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/seo-white-paperThe Advanced Guide to Pay-Per-Click (PPC) Marketinghttp://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/advanced-pay-per-click-marketing-white-paper
    • 31. Recommended ServicesSocial Media Audit & Plan (contact for pricing) Comprehensive competitive benchmark audit Key Performance Indicator (KPI) selection Platform selection (based on audience & objective Platform optimization Content strategy Analytics & measurement plan Tool and multi-profile integration Employee guidelines Team training
    • 32. Q&A & Next StepsRead Anvil’s blog, articles & white papersSubscribe to our newsletter or follow us on TwitterContact us with questions about our Social services Kent Lewis President Anvil Media, Inc. 310 NE Failing Street Portland, OR 97212 O: 503.595.6050 x223 M: 503.260.6700 kent@anvilmediainc.com Twitter & Skype: @kentjlewis LinkedIn: kentlewis