Uploaded on

 

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
141
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Cultural Travelling & International Communication Seminar 2011
    • Developing International Communication
    • &
    • Cultural Travel Market
  • 2. Cultural Travelling & International Communication Seminar 2011
    • Presentation by
    • Jean-Marc Perrot
    • Communication Consultant
  • 3. Cultural Travelling & International Communication Seminar 2011
    • Preliminary statement
  • 4.
    • I don’t know you.
    • I don’t know your
    • company.
    • I don’t know your
    • products.
    • I don’t know how your company performs.
    • I don’t know who your clients are.
  • 5.
    • Well?
    • What was it you wanted to sell me?
  • 6. Cultural Travelling & International Communication Seminar 2011
    • Observation # 1
    • Marketing disciplines can be applied
    • to Corporate or Product advertising
    • as well as Press or Public Relations
  • 7. Cultural Travelling & International Communication Seminar 2011
    • 4 Key steps to success
  • 8. Cultural Travelling & International Communication Seminar 2011
    • Step 1
    • Targeting
  • 9. Cultural Travelling & International Communication Seminar 2011
    • - Travel Trade Community
    • - Opinion leaders : journalists / people
    • - General Public
  • 10. Cultural Travelling & International Communication Seminar 2011
    • - Backpackers
    • DINKS
    • - Empty Nesters
  • 11. Cultural Travelling & International Communication Seminar 2011
    • Cultural travelling
    • obeys the same laws.
    • Target groups are only smaller
    • and expectations are different.
  • 12. Cultural Travelling & International Communication Seminar 2011
    • Observation # 2
    • In consequence, messages are not
    • uniques and media choices
    • must match this segmented approach.
    • This is niche marketing.
  • 13. Cultural Travelling & International Communication Seminar 2011
    • Step 2
    • Getting the picture right
  • 14. Cultural Travelling & International Communication Seminar 2011
    • Addressing the different target groups
    • calls for a thorough knowledge of their
    • psychology, travel habits and expectations.
    • And this differs by foreign countries.
  • 15. Cultural Travelling & International Communication Seminar 2011
    • Data mining , an obligation.
  • 16. Cultural Travelling & International Communication Seminar 2011
    • Trust the locals !
  • 17. Cultural Travelling & International Communication Seminar 2011
    • Avoid psychological mistakes...
    • [3 examples]
  • 18. Cultural Travelling & International Communication Seminar 2011
  • 19. Cultural Travelling & International Communication Seminar 2011
  • 20. Cultural Travelling & International Communication Seminar 2011
  • 21. Cultural Travelling & International Communication Seminar 2011
    • Observation # 3
    • Rely on proven basic principles:
    • U.S.P. (Unique Selling Proposition)
    • &
    • K.I.S. (Keep It Simple)
  • 22. Cultural Travelling & International Communication Seminar 2011
    • Step 3
    • Planning
  • 23. Cultural Travelling & International Communication Seminar 2011
    •  Select the most relevant media
  • 24. Cultural Travelling & International Communication Seminar 2011
    •  Respect a strict time schedule
  • 25. Cultural Travelling & International Communication Seminar 2011
    •  Be flexible and stay open
    • to pertinent opportunities
  • 26. Cultural Travelling & International Communication Seminar 2011
    •  Be consistent
    • in messages and in repetition
  • 27. Cultural Travelling & International Communication Seminar 2011
    • Observation # 4
    • Optimize communication with
    • common sense and home work
  • 28. Cultural Travelling & International Communication Seminar 2011
    • Step 4
    • Building the future
  • 29. Cultural Travelling & International Communication Seminar 2011
    • At the core of your data base :
    • the Loyal Followers.
  • 30. Cultural Travelling & International Communication Seminar 2011
    • Before the press trip
  • 31. Cultural Travelling & International Communication Seminar 2011
    • ‘’ The devil is in the details...’’
    • Mies van der Rohe -Architect
  • 32. Cultural Travelling & International Communication Seminar 2011
    • During the press trip
  • 33. Cultural Travelling & International Communication Seminar 2011
    • ‘’ If anything can go wrong, it will !’’
    • Murphy’s Law
  • 34. Cultural Travelling & International Communication Seminar 2011
    • After the press trip
  • 35. Cultural Travelling & International Communication Seminar 2011
  • 36. Cultural Travelling & International Communication Seminar 2011
    • Conclusion
  • 37. Cultural Travelling & International Communication Seminar 2011
    • Most people when they travel
    • are primarily looking for two things :
    • Novelty
    • and
    • Quality
  • 38. Cultural Travelling & International Communication Seminar 2011
    • I firmly believe that Finland
    • has both to offer the world!
  • 39. Cultural Travelling & International Communication Seminar 2011
    • Questions
    • &
    • Answers
  • 40. Cultural Travelling & International Communication Seminar 2011
    • I hope these few steps will help you
    • climb the ladder to success
    • ...just like this Finnish creation did!
  • 41. Cultural Travelling & International Communication Seminar 2011
  • 42. Cultural Travelling & International Communication Seminar 2011
    • Kiitos !