Socializing lead generation
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Socializing lead generation



Take time out daily two hours- network through all your social profiles. You will find eventually, a brand image; for which you will need a ORM specialist like me.

Take time out daily two hours- network through all your social profiles. You will find eventually, a brand image; for which you will need a ORM specialist like me.



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Socializing lead generation Socializing lead generation Presentation Transcript

  • Socializing Lead GenerationMaking Social Media Capture Leads forB2B Situations
  • Maximize Social ROISocial techniques that work inimproving the quality and quantity ofleads Generated Socializing Corporate Promotional Content Socializing the Corporate Weblog Socializing the Widgets on Landing Pages Socializing the Whitepaper Socializing the Corporate Mobile Application Socializing Corporate Presentations
  • Socializing the Corporate Mobile Application Apparently, 93 % among smartphone users in India access social media websites using their mobile. Customer Engagement for lead generation could be achieved through Smart handsets using some of the following methods: • Branded maps • Mobile Coupons • QR Code Integration • Social Media is already built on Mobiles
  • Socializing the WhitepaperThe Whitepaper needs to be seasoned withinteractive ‘buttons that encourage deepengagement with the document readers. It couldask the reader to participate in online conversationsthrough micro-blogs or forums or ask questions,chat with connections or even demand morecontent. It happens as an extension to the PDFback online, again luring and lucratively providingkey indicators of sales readiness.
  • Social Media Compared to OtherLead Engagement Channels
  • Socializing the Widgets Used on Landing Pages Small-footprint widgets like Micro-blogs and forums that could be built in landing pages as part of the Lead Generation process. These could be mere updates or comments on a given topic. Such tweaks have enabled respondents to quickly engage during conversion.
  • Socializing the Corporate Weblog1. Using it as the Networking Central2. Promote Thought Leadership3. Guide Prospects into Sales Funnel4. Establish Credibility
  • Socializing Corporate PresentationsB2B marketers create "assets" like whitepapers, webinarrecordings, presentations and other collateral. The AudioVisual presentations make considerable impact on theprospect. It is a direct plug while generating leads.SlideRocket, Slideshare etcetera share the CorporatePresentations with Search Engines. These websites make itavailable for the crowd on Twitter or Facebook. Thesepresentations are an excellent way of getting in touch withrelevant contacts who are interested in products/services.
  • Inevitable Social Media Optimization for Lead Generation“Social media isnt free of charge; you will need time, energy,individuals, and technology to successfully achieve your social mediamarketing goals. “ says SEO Consultant BlogCritics • Networking is about branding and consumer associations in SMO. • Unique value proposition on the social front. • Let content travel through the web • Measure the reach of your contacts and content • Value Feedback, Recommendation and Reviews
  • Socializing Corporate Promotional Content 1. Social Digests and Promotions 2. Newsletters 3. Press Releases 4. Email Signatures 5. Technical Guides 6. Corporate Contests 7. Corporate Interviews
  • Useful Resources  content/uploads/2012/04/ad- marketing-spending-in-2012.gif  02/b2b-social-content-leads- sales/  09/10/slideshare-for- business.html  /blog/wp- content/uploads/2011/04/pr.jpg  m/blog/2009/10/08/generating- leads-with-slides/