Frozen Pizza 9 5 07[1]

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Frozen Pizza 9 5 07[1]

  1. 1. Frozen Pizza – Stretching your Ad Dough as far as it will go! A broad base marketing proposal for our category Presented to the National Frozen Pizza Institute  September 5, 2007
  2. 2. Goals of our promotion Increase awareness of frozen pizza Raise the image of frozen pizza Promote the benefits of frozen pizza – Balanced food groups – Convenience Increase sales for frozen pizza brands and drive customers to retailers
  3. 3. Ad Strategies Considered Print 1. In-flight Magazines American Way – American Airlines Spirit – Southwest Airlines - Four color print ads in these publications are too expensive. Radio - Top DMAs – too expensive. Can easily spend the entire budget on one month of radio in one city. FSI 1. DVD Rebate coupon – buy frozen pizza, receive $ off DVD purchase of upcoming film - Too expensive

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