Frozen Pizza 9 5 07[1]

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  • 1. Frozen Pizza – Stretching your Ad Dough as far as it will go! A broad base marketing proposal for our category Presented to the National Frozen Pizza Institute  September 5, 2007
  • 2. Goals of our promotion Increase awareness of frozen pizza Raise the image of frozen pizza Promote the benefits of frozen pizza – Balanced food groups – Convenience Increase sales for frozen pizza brands and drive customers to retailers
  • 3. Ad Strategies Considered Print 1. In-flight Magazines American Way – American Airlines Spirit – Southwest Airlines - Four color print ads in these publications are too expensive. Radio - Top DMAs – too expensive. Can easily spend the entire budget on one month of radio in one city. FSI 1. DVD Rebate coupon – buy frozen pizza, receive $ off DVD purchase of upcoming film - Too expensive