My Event Mgt

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what is event management

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My Event Mgt

  1. 1. EVENT MANAGEMENT BY ANUSHA JOSE 1st M.B.A
  2. 2. INTRODUCTION:- • “Filmfare Awards” “Oscar awards” “Grammy awards” • “ Miss world” or “Miss universe” • “World Cup” “Olympics” or “IPL” • “Product launch” “ movie launch” or “music launch” Nowadays marriage ceremonies ,birthday parties etc  we have wondered how people have managed to put up such brilliant shows.  Every tiny detail from our entering the venue to our going out is a process of rigorous planning, even our watching the show in the television is a part of that planning process. That’s what is called “Event management”
  3. 3. What is Event Management ? • “The planning, co-coordinating, staging and evaluating of an event.” • One of the fastest and the most glamorous upcoming professions today. • It does mean big money, but it also involves lots of discipline and meticulous planning to be in this profession.
  4. 4. Categories of Events • Events can be classified into four broad categories based on their purpose and objective: 1. Leisure events e.g. leisure sport, music, recreation. 2. Cultural events e.g. ceremonial, religious, art, heritage, and folklore. 3. Personal events e.g. weddings, birthdays, anniversaries. 4. Organizational events e.g. commercial, political, charitable, sales, product launch.
  5. 5. PROCESSESS:- • PURPOSE • BUDGET • STRUCTURE • PLANNING • CRISIS MANAGEMENT • EVALUATION
  6. 6. 1. PURPOSE:- • Most important process in event management. • Defines vision, mission, objectives and goals of the event. • Who is doing this and why? 2. BUDGET  Cost recovery event  Identify revenues & expenses  Determine breakeven point  Determine cost per guest  Core funded event  No revenue to be generated  What is institution willing to spend on event?
  7. 7. 3. STRUCTURE ▫ Who will be involved in the planning & implementation? ▫ How to engage other departments on campus? ▫ What role will they play? ▫ Who is the decision-maker? 4. PLANNING ▫ Need to know where you are going and how you are going to get there ▫ Development of plans for a consistent approach:  Event Work plan / Timeline  Communications Plan  Sponsorship Plan
  8. 8. • EVENT WORKPLAN / TIMELINE ▫ Identify main areas ▫ Identify tasks within the areas ▫ Determine who will be responsible for task ▫ Determine date for completion • COMMUNICATIONS PLAN ▫ Identify target audience ▫ Create key messages about event ▫ Determine best way to communicate key messages to target audience ▫ Identify public relations/marketing opportunities
  9. 9. SPONSORSHIP:- • “Sponsorship is an indirect way of gaining financial support by helping businesses promote their products or services in exchange for their support (financial or in- kind).”
  10. 10. SPONSORSHIP PLAN Create a sponsorship package to identify levels of recognition Develop a prospects list Determine recruitment strategy Secure sponsors/service accordingly 5. CRISIS MANAGEMENT Contingency plans always required Assess what can go wrong and what safety nets are required Identify decision-making process in the event of a crisis or the requirement to change course
  11. 11. 6. EVALUATION ▫ All events should include a debrief ▫ Committee members; stakeholders; staff; volunteers; guests; etc. can be included in evaluation List of Institutions In India 1.Amity Institute of Event Management 2.Ramoji studio for event management 3.Indian Institute of Event Management 4.Indian Institute of Management 5.International Center for Event Marketing
  12. 12. Few examples of recent high profile events in India - 2008

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