Location & interest based networking

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Pictorial overview of location based networking, and interest based too. What the landscape looks like, what is the potential and more.

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  • Yadayadayada…
  • And we didn’t have GPS.. Even discovering America wasn’t easy
  • 7.5MM users for 4S
  • Socially-connected people
  • Location & interest based networking

    1. 1. Location Based Networking,and more…<br />AnuragWakhlu<br />Founder & CEO, Coloci Inc.<br /> Location and interest based, professional /social networking tool.<br />April 2, 2011<br />1<br />Coloci Inc.<br />goo.gl/mxAtd<br />
    2. 2. LBS is “an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.”<br />April 2, 2011<br />2<br />Coloci Inc.<br />
    3. 3. Folks have been networking since the dawn of dawn….<br />April 2, 2011<br />3<br />Coloci Inc.<br />
    4. 4. They wrote on walls way back too…<br />April 2, 2011<br />4<br />Coloci Inc.<br />
    5. 5. But LB networking (LBN) is coming of age now… because, frankly, we couldn’t get far then.<br />April 2, 2011<br />5<br />Coloci Inc.<br />
    6. 6. April 2, 2011<br />6<br />Coloci Inc.<br />
    7. 7. But now we are all over the place<br />April 2, 2011<br />7<br />Coloci Inc.<br />
    8. 8. And we love to broadcast that…(at least some of us)<br />April 2, 2011<br />8<br />Coloci Inc.<br />
    9. 9. And so does our network<br />April 2, 2011<br />9<br />Coloci Inc.<br />
    10. 10. Shhh…we have to shhhhare carefully… LB Networking can attract the opposite…<br />April 2, 2011<br />10<br />Coloci Inc.<br />
    11. 11. Opposite type<br />April 2, 2011<br />11<br />Coloci Inc.<br />
    12. 12. In some ways, not much has changed…<br />April 2, 2011<br />12<br />Coloci Inc.<br />
    13. 13. Now, Facebook has built the social graph…<br />April 2, 2011<br />13<br />Coloci Inc.<br />
    14. 14. And, the fun is just starting<br />April 2, 2011<br />14<br />Coloci Inc.<br />
    15. 15. This is fun<br />April 2, 2011<br />15<br />Coloci Inc.<br />
    16. 16. Two classes of LB apps<br />Where are you now?<br />Where will you be?<br />April 2, 2011<br />16<br />Coloci Inc.<br />
    17. 17. Many apps for “where are you now” … messaging, etc<br />OMG! Ur @ mall? Me 2! C U @ food court!!<br />April 2, 2011<br />17<br />Coloci Inc.<br />
    18. 18. “Where will you be” wave is upon us now…<br />Plancast<br />April 2, 2011<br />18<br />Coloci Inc.<br />
    19. 19. Another dimension… Interest based networking<br />April 2, 2011<br />19<br />Coloci Inc.<br />
    20. 20. Extreme Location and interest based networking! <br />April 2, 2011<br />20<br />Coloci Inc.<br />
    21. 21. Why is all of this important?<br />52% of (US) consumers willing to share location for retail perks.   <br />Est. 237MM location-based video ads displayed in 1+Q4 , 2009<br />Smartphone users are watching 250K location based video ads/month.<br />April 2, 2011<br />21<br />Coloci Inc.<br />
    22. 22. And more…<br />LB Deals, coupons<br />Location based retailing<br />Minority Report?<br />LB networking<br />April 2, 2011<br />22<br />Coloci Inc.<br />
    23. 23. But… the flip side<br />84% of Forrester respondents weren’t familiar with LBS apps.<br />Facebook Places had 5% use and Foursquare 4% use.<br />….. But that just means its not too late! <br />April 2, 2011<br />23<br />Coloci Inc.<br />
    24. 24. = $<br />April 2, 2011<br />24<br />Coloci Inc.<br />
    25. 25. “Network is an asset” LB Networking is here to stay<br /><ul><li> 72% - Executive jobs found by networking
    26. 26. A way to add richness to your life – Ferrazzi (Never eat alone)
    27. 27. Live 3.7 years longer - socially connected: 50% less likely to die early</li></ul>April 2, 2011<br />25<br />Coloci Inc.<br />
    28. 28. Thanks for listening!<br />“Some meetups happen by chance, for everything else there is Coloci!”<br />Coloci.com mobile web-app <br />Facebook (iColoci)<br />Twitter enabled<br />April 2, 2011<br />26<br />Coloci Inc.<br />Coloci.com<br />

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