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Mobimasta Intro Brief
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Transcript

  • 1. Mobile Marketing Products & Services
  • 2. Who we are.
  • 3. Our service offerings
  • 4. What we do.
  • 5. A complete mobile marketing enabler
  • 6. Mobile Portal Management: WAP
  • 7. Mobile Portal Management: SMS & IVR Activation
  • 8. Gaming & Application Development
  • 9. Apps: Product Brochures
  • 10. Apps: Customized
  • 11. Mobile Advertising
    Media Planning
    Media buying
    Campaign implementation
    Campaign tracking
  • 12. M-Commerce Enablement
  • 13. Contests & Promotions Management
  • 14. Comprehensive Mobile Campaign Management
  • 15. Case Studies
  • 16. Case Study 1: Reebok ZigTech
    Objective
    • Build purchase consideration for Reebok ZigTech shoes
    • 17. Communicate the key attributes of the shoe
    Solution
    • Created a combo game and application that let user experience the ZigTechshoe by playing a game and also explore the product with 360 views key benefits etc
    • 18. User could post score to Facebook, Send the app to friends, participate in a contest, view leader boards etc. all from their mobiles
    • 19. Purchased media space across leading games/app download destinations to maximize reach
    Results
    • Over 160,000 downloads
    • 20. Achieved Cost Per Download less than Rs.10
  • Case Study 2: Samsung Smartphones
    Objective
    • Build purchase consideration for Samsung Smartphones
    Solution
    • Created a site with exceptional look & feel to reflect the quality and ‘Future Beyond’ positioning of Samsung Smartphones, supported with Dealer locator, Phone compare & also a easy to browse mobile application
    • 21. Media buy on all leading smartphone sites to ensure relevant reach
    Results
    • Over 300k page views
    • 22. Page views per user > 3
    • 23. Nearly 50,000 application downloads
  • Case Study 3: adidas World Cup Application
  • 24. Case Study 4: Reebok IPL Campaign
  • 25. Case Study 5: Orbit Chewing Gum
  • 26. Thank you