Mobile Marketing Products & Services<br />
Who we are.<br />
Our service offerings<br />
What we do.<br />
A complete mobile marketing enabler<br />
Mobile Portal Management: WAP<br />
Mobile Portal Management: SMS & IVR Activation<br />
Gaming & Application Development<br />
Apps: Product Brochures<br />
Apps: Customized<br />
Mobile Advertising<br />Media Planning<br />Media buying<br />Campaign implementation<br />Campaign tracking<br />
M-Commerce Enablement<br />
Contests & Promotions Management<br />
Comprehensive Mobile Campaign Management<br />
Case Studies<br />
Case Study 1: Reebok ZigTech<br />Objective<br /><ul><li>Build purchase consideration for Reebok ZigTech shoes
Communicate the key attributes of the shoe</li></ul>Solution<br /><ul><li>Created  a combo game and application that let u...
User could post score to Facebook, Send the app to friends, participate in a contest, view leader boards etc. all from the...
Purchased media space across leading games/app download destinations  to maximize reach</li></ul>Results<br /><ul><li>Over...
Achieved Cost Per Download less than Rs.10</li></li></ul><li>Case Study 2: Samsung Smartphones<br />Objective<br /><ul><li...
Media buy on all leading smartphone sites to ensure relevant reach</li></ul>Results<br /><ul><li>Over 300k page views
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Mobimasta Intro Brief

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A brief overview of our service offerings

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Mobimasta Intro Brief

  1. 1. Mobile Marketing Products & Services<br />
  2. 2. Who we are.<br />
  3. 3. Our service offerings<br />
  4. 4. What we do.<br />
  5. 5. A complete mobile marketing enabler<br />
  6. 6. Mobile Portal Management: WAP<br />
  7. 7. Mobile Portal Management: SMS & IVR Activation<br />
  8. 8. Gaming & Application Development<br />
  9. 9. Apps: Product Brochures<br />
  10. 10. Apps: Customized<br />
  11. 11. Mobile Advertising<br />Media Planning<br />Media buying<br />Campaign implementation<br />Campaign tracking<br />
  12. 12. M-Commerce Enablement<br />
  13. 13. Contests & Promotions Management<br />
  14. 14. Comprehensive Mobile Campaign Management<br />
  15. 15. Case Studies<br />
  16. 16. Case Study 1: Reebok ZigTech<br />Objective<br /><ul><li>Build purchase consideration for Reebok ZigTech shoes
  17. 17. Communicate the key attributes of the shoe</li></ul>Solution<br /><ul><li>Created a combo game and application that let user experience the ZigTechshoe by playing a game and also explore the product with 360 views key benefits etc
  18. 18. User could post score to Facebook, Send the app to friends, participate in a contest, view leader boards etc. all from their mobiles
  19. 19. Purchased media space across leading games/app download destinations to maximize reach</li></ul>Results<br /><ul><li>Over 160,000 downloads
  20. 20. Achieved Cost Per Download less than Rs.10</li></li></ul><li>Case Study 2: Samsung Smartphones<br />Objective<br /><ul><li>Build purchase consideration for Samsung Smartphones</li></ul>Solution<br /><ul><li>Created a site with exceptional look & feel to reflect the quality and ‘Future Beyond’ positioning of Samsung Smartphones, supported with Dealer locator, Phone compare & also a easy to browse mobile application
  21. 21. Media buy on all leading smartphone sites to ensure relevant reach</li></ul>Results<br /><ul><li>Over 300k page views
  22. 22. Page views per user > 3
  23. 23. Nearly 50,000 application downloads</li></li></ul><li>Case Study 3: adidas World Cup Application <br />
  24. 24. Case Study 4: Reebok IPL Campaign<br />
  25. 25. Case Study 5: Orbit Chewing Gum<br />
  26. 26. Thank you<br />

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