Playboy - Enterprise Performance Review

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Here's looking at the numbers behind the brand Playboy. Prepared by the students of financial analysis at the MBA program of IE Business School, this presentation looks at the key financial ratios of the company.

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Playboy - Enterprise Performance Review

  1. 1. Anurag JaiswalInternational MBAIE Business School
  2. 2. Gross Margin = Gross profit/Net Sales 98.36 100.00 97.49 90.00 80.00 70.00 60.00 50.00 2009 2008Performance Review – Playboy Enterprises Inc.
  3. 3. Cost of financing = Interest expense/Sales 3.50 3.31 3.00 2.75 2.50 2.00 1.50 1.00 0.50 0.00 2009 2008Performance Review – Playboy Enterprises Inc.
  4. 4. Cost of selling = Selling expense/Sales 0.984511222 0.985 0.98 0.975 0.97 0.970634858 0.964701036 0.965 0.96 0.955 0.95 FY-2007 FY-2008 FY- 2009Performance Review – Playboy Enterprises Inc.
  5. 5. Cost of fixed assets = depreciation/fixed assets 0.2 0.183471184 0.155598845 0.15 0.092950323 0.1 0.05 0 FY-2007 FY-2008 FY- 2009Performance Review – Playboy Enterprises Inc.
  6. 6. Return on sales = Net Income/Sales 10.00% 0.27% 0.00% -10.00% 2009 2008 2007 -20.00% -21.33% -30.00% -40.00% -50.00% -60.00% -54.89%Performance Review – Playboy Enterprises Inc.
  7. 7. Return on assets = Net Income/Assets 10.00% 0.21% 0.00% -10.00% 2009 2008 2007 -20.00% -30.00% -26.05% -40.00% -50.00% -60.00% -70.00% -63.24%Performance Review – Playboy Enterprises Inc.
  8. 8. Short-term liquidity ratio = Current assets/Current Liabilities 99.8242 100 95 90 86.2899542 85 80 75 FY 2009 FY 2008Performance Review – Playboy Enterprises Inc.
  9. 9. Long-term debts ratio = Long term debt/Assets 60 52.9 50 40 39.34 30 20 10 0 2009 2008Performance Review – Playboy Enterprises Inc.
  10. 10. Receivables ratio = Receivables/Sales 60 52.9 50 40 39.34 30 20 10 0 2009 2008Performance Review – Playboy Enterprises Inc.
  11. 11. Intangible assets = Intangible assets/Assets 8.315212974 8.4 8.2 8 7.8 7.6 7.4 7.2 7.080776693 7 6.8 6.6 6.4 2009 2008Performance Review – Playboy Enterprises Inc.

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