Marketing and business development for startups

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This presentation talks about the importance of marketing and business development activities for startups. How a startup is different from a well established company & what tools, triggers, techniques and hacks can be used to market your product /service offering. Numerous examples have been taken to illustrate the importance of marketing and business development in initial days of a startup.
All the brand names & logos used have their respective copyrights.

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Marketing and business development for startups

  1. 1. Marketing/Business Development in start-ups Anurag Jagia
  2. 2. Agenda • Startups – A different Animal • How to market / develop the business you are building • Examples from the real world
  3. 3. Start-ups – A Different Animal Start-up Start-up Start-up
  4. 4. Caution!
  5. 5. Branding – Let the brand do the talking
  6. 6. Chumbakiya ;) means Magnetic
  7. 7. Not Startups but Impressive… Eh!
  8. 8. Growth Hacks
  9. 9. Triggers
  10. 10. Facebook
  11. 11. LinkedIn
  12. 12. DropBox
  13. 13. Groupon
  14. 14. Pinterest – Infinite Scroll
  15. 15. Hotmail P.S. I Love You. Get Your Free email at Hotmail.
  16. 16. AirBnB – 2011 Democratic National Convention
  17. 17. AirBnB – what they did for next year?
  18. 18. Just Inviting Vs Think ‘Hat-Ke’ • Just inviting new users to your business • Moving customers from free to paying in a freemium model • Trigger that got new users to checking 10+ times a day • What’s gonna have more impact to business?
  19. 19. Instagram
  20. 20. Candy Crush Saga
  21. 21. TicketMaster
  22. 22. Getting Press • Storify • Be prepared for all Questions • e.g. tell me the story behind having name “InkFruit”? • Choose wisely – TG Match? • Think ‘Hat-ke’
  23. 23. Press Stories • • • • • • • • We have launched Funding Trends We have hit X # of users New Features New Recruits Future Plans Achievements – even small ones • Hiring PR Agency – Yes, No, May Be
  24. 24. Social Media channels To Be or Not to Be! FOCUS!!!
  25. 25. Blog, Blog, Blog…. team.wingify.com blog.webengage.com Engage with the audience, at all levels…
  26. 26. FreeCharge Story • “Too good to be true” concept • Fraandship Profile – Neha Singh • IITs, IIMs, NITs, Colleges – WoM Marketing • Daily FC Cartoon on FB & cricket Contests • Emotional – AtyaCharge video with “The Viral Fever”
  27. 27. David Vs Goliath
  28. 28. ZOHO
  29. 29. Thank You!
  30. 30. About the Author About Me Twitter | LinkedIn | Facebook | FourSquare | Instagram | Google+ Mobile: +91-916-796-5187 | +91-932-164-3690 Email1: anuragjagia@gmail.com Email2: anurag@coupondunia.in

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