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Tele Facing In India

From anuptiwari, 7 months ago Add as contact

Presented by Anup Tiwari at DMA Conference New York, August 10, 2007

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Slideshow Transcript

  1. Slide 1:Home Runs from Abroad The India Story
  2. Slide 2: BAT Wickets/Stumps
  3. Slide 3:NOTORIOUSLY FAMOUS HOME RUN IN INDIAN STREET CRICKET Wicket/Stump
  4. Slide 4: Tele-Facing A UNICEF India Case Study Presented at DMA Fund Raising Conference, New York by Anup Tiwari, Fund Raising Specialist, UNICEF India
  5. Slide 5: UNICEF India Direct Marketing • Acquisition Direct Mail- 2 million & above • House appeals- 4+3 annually • Conversion appeal- Thank U+1 • Telecalling • Tele-facing • On-line
  6. Slide 6: What is Tele-facing? • Hybrid of Telemarketing & Face 2 Face • A modified extension of major donor process to cold solicitation • Telecaller makes a brief pitch and fixes a meeting for th