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Tele Facing In India
Presented by Anup Tiwari at DMA Conference New York, August 10, 2007
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- Slide 1:Home Runs from Abroad
The India Story
- Slide 2: BAT
Wickets/Stumps
- Slide 3:NOTORIOUSLY FAMOUS HOME RUN
IN INDIAN STREET CRICKET
Wicket/Stump
- Slide 4: Tele-Facing
A UNICEF India Case Study
Presented at DMA Fund Raising Conference,
New York
by
Anup Tiwari,
Fund Raising Specialist,
UNICEF India
- Slide 5: UNICEF India Direct Marketing
• Acquisition Direct Mail- 2 million & above
• House appeals- 4+3 annually
• Conversion appeal- Thank U+1
• Telecalling
• Tele-facing
• On-line
- Slide 6: What is Tele-facing?
• Hybrid of Telemarketing & Face 2 Face
• A modified extension of major donor
process to cold solicitation
• Telecaller makes a brief pitch and fixes a
meeting for th