Renewing donors by wishing them

Donor Retention Case Studies By Bijay Mishra HelpAge India

Birthday Greetings/Wish

Birthday Greetings/Wish Wish the donor on his/her Birthday.

Birthday Greetings/Wish The wish letter should be personalized.

Birthday Greetings/Wish Don’t ask for donation.

Birthday Greetings/Wish Attach only a donation coupon with a BRE.

Birthday Wish Letter

Marriage Anniversary Wish Letter

Letters from Donors

Why some times fail ?

Why some times fail ? Wrong Date of Birth/Anniversary date.

Why some times fail ? Wrong address

Analysis – 2008-09 1,25,000 Expenditure in Rs. 10.15 % Responses 57.00 lac Amount Received in Rs. 2,537 No. of Response 2,259 25,000 ADS In Rs. No. of Wishes Sent

New Year Greetings (NYG)

New Year Greetings (NYG) Wishing the donor on New Year – Greeting Card

New Year Greetings (NYG) A personalized letter containing new year wishes and about your work.

New Year Greetings (NYG) Donation Coupon

New Year Greetings (NYG) A Business Reply Envelope (BRE)

New Year Greetings (NYG) It should be different from your regular mailer.

New Year Greeting Cards

New Year Greetings (NYG) Timing

New Year Greetings (NYG) Timing It should be reach to the donors well in time, best period will be with in 23 rd December to 31 st December but not after.

Letters from Donors

Analysis – 2008-09 7,00,000 Expenditure in Rs. 3.26 % Responses 80.00 lac Amount Received in Rs. 3919 No. of Response 2,041 1,20,000 ADS In Rs. No. of New Year Greetings Sent

Thank You

Renewing donors by wishing them

by anuptiwari on Apr 27, 2009

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Renewing donors by wishing them — Presentation Transcript