New Approaches In DM

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New things happening in Indian Direct Mail by NGOs

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New Approaches In DM

  1. 1. New Approaches in Direct Mail Innovations and Improvisations
  2. 2. Few things we have already talked about <ul><li>Personalization-minimum & more </li></ul><ul><li>Premiums </li></ul><ul><li>Continuous Testing lists & packages </li></ul><ul><li>Teasers </li></ul><ul><li>Post Scripts </li></ul><ul><li>Lift letters </li></ul><ul><li>Different entry points in letter </li></ul>
  3. 3. Other new approaches <ul><li>Telecalling & email back-up to DM </li></ul><ul><li>On-line & SMS donation gateways </li></ul><ul><li>Asking frequently </li></ul><ul><li>Converting donors to monthly pledges </li></ul><ul><li>Reciprocals- list swaps </li></ul><ul><li>Membership cards </li></ul>
  4. 4. …& more <ul><li>Post-Its </li></ul><ul><li>Unusual sizes </li></ul><ul><li>Door drops </li></ul><ul><li>Inserts in commercial mails </li></ul><ul><li>Giving donors choices & control </li></ul><ul><li>Niche mailings-HVDs & SMEs </li></ul>

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