Monthly Donors Mean Sustainability Do you have them? Anup Tiwari www.FundraisingAsia.org

Do Individuals Give? A Case Study

How does this work for Global NGOs?

82.4% from Individual Donors

A big percentage from Individuals

Does it happen in developing world too?

2008-09 estimates courtesy Mr. Bijay Mishra, Jt. Director, HelpAge India 67% from Individuals

Majority Individual Contributions

Monthly Donors, Do You Have Them?

Monthly Donors

2 in 3 one time donors may never give again

Looks like a drop but fills ocean

Donors get a habit to give

Help in planning ahead

Monthly Donors

Best buddies during crisis

How does one get them?

Converting Existing One Time Donors

Start from Welcome Package

I am writing to you to thank you for your earlier donation to UNICEF. And as I do so I would like to share with you a story that has just been shared with me. It is the story of Ankita and Neetu who, despite being very intelligent children, simply stopped going to school, one fine day. And to translate this into reality, your contribution on an ongoing basis by joining UNICEF’s Guardians of Hope monthly giving programme is very crucial. Your generous monthly contributions as a Guardian of Hope will ensure that your donation goes not only towards improved teaching methods, but also secures for these children a better and happier future Conversion Mailing/Call

How do I get New Ones?

1. Direct Mail

Co branded mailings

Needed to build case for a long term contribution Slip in a Brochure

2. Asking in Person

Face to Face Fundraising in the Malls

In the Streets

at the Office stalls

Door to Door

Tele-facing +

Step1- telecallers call

Step2 - Team Leader gets the lead

Step3- The lead is given to Coordinator

Step4- The facer meets the donor

Step 5- Coordinator gets donation/report

Step 6- Team Leader passes it to NGO

The Tele-facing Cycle Prospective donor agrees to meet the Field Executive Field Executive meets prospect/donor & convinces him/her to give monthly donation Tellecaller calls prospect/donor

As described by the leading UK Magazine

3. Going Digital

Direct Response TV

UNICEF Mexico

Brooke UK

Is it not impossible to deduct donations on monthly basis?

Direct Debit/ECS

Cancelled Cheque

3rd Party Direct Debit/ECS Agencies

The Next Best Option

Monthly donors give more Take Away 1

They stay longer Take Away 2

So start asking for monthly donations today!

Thank You www.FundraisingAsia.org