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Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
Monthly Donors Are You Doing Them
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Monthly Donors Are You Doing Them

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Monthly pledge is the way to go in individual fundraising

Monthly pledge is the way to go in individual fundraising

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  • 1. Monthly Donors Mean Sustainability Do you have them? Anup Tiwari www.FundraisingAsia.org
  • 2. Do Individuals Give? A Case Study
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7. How does this work for Global NGOs?
  • 8. 82.4% from Individual Donors
  • 9. A big percentage from Individuals
  • 10. Does it happen in developing world too?
  • 11.  
  • 12. 2008-09 estimates courtesy Mr. Bijay Mishra, Jt. Director, HelpAge India 67% from Individuals
  • 13. Majority Individual Contributions
  • 14. Monthly Donors, Do You Have Them?
  • 15. Monthly Donors
  • 16. 2 in 3 one time donors may never give again
  • 17. Looks like a drop but fills ocean
  • 18. Donors get a habit to give
  • 19. Help in planning ahead
  • 20. Monthly Donors
  • 21. Best buddies during crisis
  • 22. How does one get them?
  • 23. Converting Existing One Time Donors
  • 24. Start from Welcome Package
  • 25. I am writing to you to thank you for your earlier donation to UNICEF. And as I do so I would like to share with you a story that has just been shared with me. It is the story of Ankita and Neetu who, despite being very intelligent children, simply stopped going to school, one fine day. And to translate this into reality, your contribution on an ongoing basis by joining UNICEF’s Guardians of Hope monthly giving programme is very crucial. Your generous monthly contributions as a Guardian of Hope will ensure that your donation goes not only towards improved teaching methods, but also secures for these children a better and happier future Conversion Mailing/Call
  • 26. How do I get New Ones?
  • 27. 1. Direct Mail
  • 28. Co branded mailings
  • 29. Needed to build case for a long term contribution Slip in a Brochure
  • 30. 2. Asking in Person
  • 31. Face to Face Fundraising in the Malls
  • 32. In the Streets
  • 33. at the Office stalls
  • 34. Door to Door
  • 35. Tele-facing +
  • 36. Step1- telecallers call
  • 37. Step2 - Team Leader gets the lead
  • 38. Step3- The lead is given to Coordinator
  • 39. Step4- The facer meets the donor
  • 40. Step 5- Coordinator gets donation/report
  • 41. Step 6- Team Leader passes it to NGO
  • 42. The Tele-facing Cycle Prospective donor agrees to meet the Field Executive Field Executive meets prospect/donor & convinces him/her to give monthly donation Tellecaller calls prospect/donor
  • 43. As described by the leading UK Magazine
  • 44. 3. Going Digital
  • 45.  
  • 46. Direct Response TV
  • 47. UNICEF Mexico
  • 48. Brooke UK
  • 49. Is it not impossible to deduct donations on monthly basis?
  • 50. Direct Debit/ECS
  • 51. Cancelled Cheque
  • 52. 3rd Party Direct Debit/ECS Agencies
  • 53. The Next Best Option
  • 54. Monthly donors give more Take Away 1
  • 55. They stay longer Take Away 2
  • 56. So start asking for monthly donations today!
  • 57. Thank You www.FundraisingAsia.org

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