Monthly Donors Are You Doing Them

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    Monthly Donors Are You Doing Them - Presentation Transcript

    1. Monthly Donors Mean Sustainability Do you have them? Anup Tiwari www.FundraisingAsia.org
    2. Do Individuals Give? A Case Study
    3.  
    4.  
    5.  
    6.  
    7. How does this work for Global NGOs?
    8. 82.4% from Individual Donors
    9. A big percentage from Individuals
    10. Does it happen in developing world too?
    11.  
    12. 2008-09 estimates courtesy Mr. Bijay Mishra, Jt. Director, HelpAge India 67% from Individuals
    13. Majority Individual Contributions
    14. Monthly Donors, Do You Have Them?
    15. Monthly Donors
    16. 2 in 3 one time donors may never give again
    17. Looks like a drop but fills ocean
    18. Donors get a habit to give
    19. Help in planning ahead
    20. Monthly Donors
    21. Best buddies during crisis
    22. How does one get them?
    23. Converting Existing One Time Donors
    24. Start from Welcome Package
    25. I am writing to you to thank you for your earlier donation to UNICEF. And as I do so I would like to share with you a story that has just been shared with me. It is the story of Ankita and Neetu who, despite being very intelligent children, simply stopped going to school, one fine day. And to translate this into reality, your contribution on an ongoing basis by joining UNICEF’s Guardians of Hope monthly giving programme is very crucial. Your generous monthly contributions as a Guardian of Hope will ensure that your donation goes not only towards improved teaching methods, but also secures for these children a better and happier future Conversion Mailing/Call
    26. How do I get New Ones?
    27. 1. Direct Mail
    28. Co branded mailings
    29. Needed to build case for a long term contribution Slip in a Brochure
    30. 2. Asking in Person
    31. Face to Face Fundraising in the Malls
    32. In the Streets
    33. at the Office stalls
    34. Door to Door
    35. Tele-facing +
    36. Step1- telecallers call
    37. Step2 - Team Leader gets the lead
    38. Step3- The lead is given to Coordinator
    39. Step4- The facer meets the donor
    40. Step 5- Coordinator gets donation/report
    41. Step 6- Team Leader passes it to NGO
    42. The Tele-facing Cycle Prospective donor agrees to meet the Field Executive Field Executive meets prospect/donor & convinces him/her to give monthly donation Tellecaller calls prospect/donor
    43. As described by the leading UK Magazine
    44. 3. Going Digital
    45.  
    46. Direct Response TV
    47. UNICEF Mexico
    48. Brooke UK
    49. Is it not impossible to deduct donations on monthly basis?
    50. Direct Debit/ECS
    51. Cancelled Cheque
    52. 3rd Party Direct Debit/ECS Agencies
    53. The Next Best Option
    54. Monthly donors give more Take Away 1
    55. They stay longer Take Away 2
    56. So start asking for monthly donations today!
    57. Thank You www.FundraisingAsia.org
    SlideShare Zeitgeist 2009

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