Across the world we see that real growth comes from Individuals. The big INGOs lead the way, but small charities follow. And most of the potential is from Legs, MDs and RGs.
I put this in as Jono’s one says 49% Government, 35% membership and fees…..I don’t think it is inline with this.
F2F, DRTV, EMAIL
Show the strat brief form
Tell basketball story? S imple U nexpected C oncrete C redible E motional S tories BUT don’t forget to make the ask.
NOT a big brochure / newsletter – just a summary
More you than me
The problem is big, but the donor can make a difference, UNICEF birthing bag Explain the big target small donations thing
1. Ask, ask and ask again. The first ask should be direct and early, within the first couple of paragraphs. &quot;…that is why I am asking you today for a donation of $50…&quot;. It should be repeated throughout the letter and on the response coupon
The specific need your organisation addresses & what would happen if we don’t succeed Why your organisation is best positioned to achieve this goal In what way/s this need is being addressed Why the work needs to happen now
Target and Deadline: A target amount that needs to be raised, along with a deadline. A reason to get the money in by a certain date. You can always find a deadline. Targets can be based on the cost of something; the generic 'My target is to raise $540,000 by xxx date' is better than none at all.
First person. I write letters, Pareto Fundraising doesn't. I am asking you to write in the first person, we are not.
Let’s see what is happening
Make Your Own Pack Presentation R E W O R K E D Jm
Four steps to successful direct marketing Anup Tiwari, UNICEF Sean Triner, Pareto Fundraising
Individuals – Long term growth Bequests / Legacies Major Donors Regular Giving The Giving Constituency Overall Fundraising Strategy Government Trusts & foundations Consider Corporate & Events Consider Associations, groups
Include in letter Acknowledge “my heart goes out to you if you have experienced…. Introduce the signatory Para phrase your mission Case study must be blameless P.S summarises your letter Dollar handles Underline and bold