Individual Fundraising Ra Vso

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Direct marketing to raise funds from individuals

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Individual Fundraising Ra Vso

  1. 1. Raising Funds from Individuals Using Direct Marketing to Do It! Presented by Anup Tiwari, RA -VSO Workshop, Nepal; www.FundraisingAsia.org
  2. 2. The Love Story of
  3. 3. How Haryi met Dorsy & they became a couple?
  4. 4. But he could not tell Dorsy that He was surely sad about it
  5. 5. CT Haryi Loves Dorson
  6. 6. Not for Me, I guess ..??
  7. 7. Try Edami Why should I waste my own chance?
  8. 8. Killed but not fully He goes to basics
  9. 9. Yipee…he loves me !
  10. 10. Love is surely on the cards
  11. 11. And then they meet face to face And live happily there after
  12. 12. Thank You Direct Marketing For uniting lovers
  13. 13. The successful ways if you noticed Were the Direct Marketing tools
  14. 14. DM Tool Box • Direct Mail • Telephone • Face to Face • Tele-facing • Direct Response Advt./TV (DR TV) • New Media- email, web 1.0, web 2.0, sms
  15. 15. DIRECT MAIL
  16. 16. Address Labels visible from back of envelope
  17. 17. Direct Mail Pack • OME (Outer Mailing Envelope) • An appeal letter • Donation Coupon • BRE (Business Reply Envelope) • Leaflet • Lift Letter • Premiums
  18. 18. Other Direct Mail Aspects • Cold Mail v/s Warm Mail • Thank you Mail • Response Rates • Profitability-RoI
  19. 19. Direct Mail •Lift Letter •Warm Mail •BRE •Banks’ high net worth client lists •Gold card / Diner card lists •Good Magazine subscription lists •Newsletter / Annual Report •Tax-mail •Stories
  20. 20. Direct Mail • Reckless Cold Mail • Improper gap • CA/Doctor/Lawyer lists • Pictures of distress • Couriers ?
  21. 21. Telecalling
  22. 22. About Telecalling • Home Numbers • Office Numbers • Mobiles • In-house v/s Outsourced • Cold v/s Warm
  23. 23. Telecalling • Residences in afternoons • Follow-up calls not made • Several people same database • Reckless calling on mobiles
  24. 24. Face to Face Fundraising
  25. 25. FTF Fundraising • Regular orientation • Concise presentation literature • Large numbers tapped • Close monitoring • Good sites
  26. 26. F2F Fundraising • Too much aggression • Low employee replacement • Cash donations
  27. 27. Tele-facing
  28. 28. What is Tele-facing? • Hybrid of Telemarketing & Face 2 Face • Telecaller makes a brief pitch and fixes a meeting for the Field Executive to present
  29. 29. PROCESS  Coordinator Passes lead to Facer meets donor  seeks pledge/ Team Leader one time donation. cum Facer  Telecallers call prospects/ existing donors Thru TL & Coordinator donation reaches NGO  & fix meetings NGO sends Thank You Package to 5 The donor
  30. 30. New Media & DR Advt. KNOWING & USING IT.
  31. 31. Direct Response Adverts/TV TV Spot or Print Advert with call back number/website address/SMS/ Postal address
  32. 32. New Media • Web Banners • Emails • Website with Payment Gateway • Search Engine Advertising • Web 2.0- user generated content and communities • SMS
  33. 33. Takeaways from the session 1,2,3 of it.
  34. 34. TAKE AWAY-1 Tele-facing works! Do test it !
  35. 35. Take away 2 • If you have Investment funds start with Direct Mail and Add others • If you do not have Investment funds then FTF and Tele-facing on commission basis may be an option
  36. 36. – CTHaryi – Dorson
  37. 37. We get • Charity • Donors
  38. 38. TAKE AWAY 3 Charity Loves Donors Direct Marketing Makes it Possible. Test it Now!
  39. 39. Thank You For downloading presentation visit www.FundraisingAsia.org

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