29. Direct Mail Pack
• OME (Outer Mailing Envelope)
• An appeal letter
• Donation Coupon
• BRE (Business Reply Envelope)
• Leaflet
• Lift Letter
• Premiums
30. Other Direct Mail Aspects
• Cold Mail v/s Warm Mail
• Thank you Mail
• Response Rates
• Profitability-RoI
31. Direct Mail
•Lift Letter
•Warm Mail
•BRE
•Banks’ high net worth client lists
•Gold card / Diner card lists
•Good Magazine subscription lists
•Newsletter / Annual Report
•Tax-mail
•Stories
32. Direct Mail
• Reckless Cold Mail
• Improper gap
• CA/Doctor/Lawyer lists
• Pictures of distress
• Couriers ?
43. What is Tele-facing?
• Hybrid of Telemarketing & Face 2
Face
• Telecaller makes a brief pitch and
fixes a meeting for the Field Executive
to present
49. PROCESS
Coordinator
Passes lead to
Facer meets donor
seeks pledge/
Team Leader
one time donation.
cum Facer
Telecallers
call prospects/
existing donors
Thru TL & Coordinator
donation reaches NGO
& fix meetings
NGO sends
Thank You
Package to
5
The donor
51. Direct Response Adverts/TV
TV Spot or Print Advert with call back
number/website address/SMS/ Postal
address
53. New Media
• Web Banners
• Emails
• Website with Payment Gateway
• Search Engine Advertising
• Web 2.0- user generated content and communities
• SMS
56. Take away 2
• If you have Investment funds start with
Direct Mail and Add others
• If you do not have Investment funds then
FTF and Tele-facing on commission basis
may be an option