Ethics In Fundraising


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Understanding & role of ethics in fundraising

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Ethics In Fundraising

  1. 1. Ethics in Fundraising What does it mean? How do I practice? Anup Tiwari Presented at Resource Alliance FR Course’08, BVB, New Delhi
  2. 2. What is Ethics? <ul><li>Ethics is a set of your beliefs about right and wrong. </li></ul><ul><li>Integrity to your beliefs is an important element of being ethical. </li></ul>
  3. 3. And beliefs are dependent on <ul><li>Your Education </li></ul><ul><li>Your Family Background </li></ul><ul><li>Your Religious Background </li></ul><ul><li>Your Personal Experience in life </li></ul>
  4. 4. So your beliefs are <ul><li>Your beliefs </li></ul><ul><li>My beliefs are mine </li></ul>
  5. 5. So is everyone ethical? Yes or No.
  6. 6. How do I know if I am ethical? <ul><li>Integrity is the corner stone in being ethical </li></ul><ul><li>If you display integrity to your beliefs then you are ethical </li></ul>
  7. 7. How can I become ethical? <ul><li>Ask if you take decisions based on what is good for greatest number of people? </li></ul><ul><li>Do you promote individual self-interest as long as it does not harm others? </li></ul>
  8. 8. … how can I become ethical <ul><ul><li>3. By making decisions with a belief that everyone has a fundamental right that should be respected and protected. </li></ul></ul><ul><ul><li>4. By making decisions which treat everyone fairly and consistently. </li></ul></ul>
  9. 9. How does it translate… In Fundraising
  10. 10. But why ethics in fundraising? <ul><li>For most fundraising activities there is a positive and negative side </li></ul><ul><li>Not send Mailers or destroy trees? </li></ul><ul><li>Do not Telecall or Do not Follow DND registry? </li></ul>
  11. 11. Question of ethics comes When we have to make choice between two unfavorable options
  12. 12. Ask yourself 1 <ul><li>Is your fundraising strategy/plan/activity doing good for more people? </li></ul><ul><li>Surely there will be people at disadvantage, do they outnumber the beneficiaries? </li></ul><ul><li>If answers are Y&N perfectly ethical </li></ul>
  13. 13. Ask yourself 2 <ul><li>Do you have any individual self interest in your fundraising decisions? </li></ul><ul><li>Do you benefit more than </li></ul><ul><ul><li>Your organisation </li></ul></ul><ul><ul><li>Your beneficiaries </li></ul></ul><ul><ul><li>Your donors </li></ul></ul><ul><ul><li>Your community </li></ul></ul>
  14. 14. Ask yourself 3 <ul><li>Is my fundraising activity violating anybody’s fundamental rights? </li></ul><ul><li>If Yes, how can I address that? </li></ul><ul><li>E.g. Mailers on recycled paper </li></ul>
  15. 15. Ask yourself 4 <ul><li>Is my fundraising activity discriminating </li></ul><ul><ul><li>Beneficiaries (identity, showing in poor light, gender insensitive) </li></ul></ul><ul><ul><li>General Community (showing in poor light) </li></ul></ul><ul><ul><li>Donors (big and small; just emotionally) </li></ul></ul>
  16. 16. Case Study 1- should they partner? Leads to malnutrition Leads to proper nutrition of children Plush with funds that can fight malnutrition it created in 1 st place Needs funds to find malnutrition Promotes its infant formula Promotes breast feeding An Infant milk supplement marketing company Child Rights Organisation
  17. 17. Case Study 2 <ul><li>Greenpeace & Corporate Houses </li></ul><ul><li>Can they partner? </li></ul><ul><li>Should they partner? </li></ul><ul><li>Do they partner? </li></ul>
  18. 18. Case Study 3 -WWF & Paper <ul><li>WWF also saves forests </li></ul><ul><li>WWF also sends mailers </li></ul><ul><li>WWF also sells cards </li></ul><ul><li>Is this ethical? </li></ul><ul><li>Recycled paper usage. </li></ul><ul><li>Yes if you answer the 4 questions. </li></ul>
  19. 19. How do you judge your fundraising ethics? <ul><li>Search the organisational literature & speak to old timers to construct a beliefs booklet </li></ul><ul><li>Follow those beliefs with integrity </li></ul>
  20. 20. Remember your beliefs may not be mine. Thank You!