Tell basketball story? S imple U nexpected C oncrete C redible E motional S tories BUT don’t forget to make the ask.
More you than me
The problem is big, but the donor can make a difference, UNICEF birthing bag Explain the big target small donations thing
1. Ask, ask and ask again. The first ask should be direct and early, within the first couple of paragraphs. &quot;…that is why I am asking you today for a donation of $50…&quot;. It should be repeated throughout the letter and on the response coupon
Direct mail safrg south workshop feb. 2011
Money in the Mail Presented by Anup Tiwari, Director-Asia, Fund Development & Communications SOS Children’s Villages International SAFRG Southern Regional Workshop, Feb. 2011 Low Cost Acquisition 1
<ul><li>Scottish Fundraising Guru’s tip on “How to Ask” </li></ul><ul><ul><li>Recruit donor, retain donor, convert to major donor </li></ul></ul><ul><ul><li>Ask at least 3 times in a letter </li></ul></ul>Finlay Craig’s Fundraising Stretch