Corporate Giving- Indian Overview Presented by Anup Tiwari

Corporate Giving Motivations in India Philanthropic Planned Philanthropy Corporate Social Responsibility (CSR) Tax Local Community Relations Marketing and Image Building Relationship building with government Employee Relations

Philanthropic

Planned Philanthropy

Corporate Social Responsibility (CSR)

Tax

Local Community Relations

Marketing and Image Building

Relationship building with government

Employee Relations

CSR major players/cause in India Micro-finance ABN Amro Bank Education, IT Education Azim Premji Foundation (Wipro) Causes Corporate Foundations Children Education, Community Development, Micro-finance ICICI Bank Community Development Tata Council For Community Initiatives HIV/AIDS Bill & Melinda Gates Foundation Health, Education Infosys Foundation Self Help Groups ITC Self Help Groups UniLevers India

Planned Philanthropy Players in India Coca-Cola Water Apollo Tyres, Glaxo SmithKline (GSK) HIV/AIDS Johnson and Johnson, GSK Health LG, Schnieder, UPS (theme for 2005), Ballarpur Industries (BILT), HDFC, Coca-Cola Children Education Samsung, Microsoft IT HDFC, HUDCO Housing Amway Foundation Visually Challenged Aditya Vikram Birla Group, Maruti, BILT, National Thermal Power Corporation, Public Sector Enterprises Community Development Corporations Causes

Players in Cause Based Marketing P&G Tata Salt Mobile services providers like Airtel, Hutch, Spice Jet Airways Nokia The Oberoi Hotels Corporation Bank Citibank HDFC Bank Standard Chartered Bank Pfizer Ranbaxy Laboratories Titan Watches

P&G

Tata Salt

Mobile services providers like Airtel, Hutch, Spice

Jet Airways

Nokia

The Oberoi Hotels

Corporation Bank

Citibank

HDFC Bank

Standard Chartered Bank

Pfizer

Ranbaxy Laboratories

Titan Watches

Corporates with Employee Involvement American Express (Good Citizenship Programme) Cadence Design Systems (Spirit of Stars and Strikes) Adobe Systems Flextronics UPS Tata Tea

American Express

(Good Citizenship Programme)

Cadence Design Systems

(Spirit of Stars and Strikes)

Adobe Systems

Flextronics

UPS

Tata Tea

High Visibility Fundraisers-1 Standard Chartered Mumbai Marathon Raised $ 1 million in 2005 Beneficiaries- a slew of NGOs through Give Foundation Extensive National and International Visibility across various medium

Standard Chartered Mumbai Marathon

Raised $ 1 million in 2005

Beneficiaries- a slew of NGOs through Give Foundation

Extensive National and International Visibility across various medium

High Visibility Fund Raiser- 2 CRY Telethon Extensive 6 hours time slot on Sony TV Celebrity endorsement/ mass public involvement/ corporate involvement Raised $ 250,000 Lots of mass media coverage

CRY Telethon

Extensive 6 hours time slot on Sony TV

Celebrity endorsement/ mass public involvement/ corporate involvement

Raised $ 250,000

Lots of mass media coverage

Cause Based Affinity Cards in India Citibank-CRY Citibank-WWF Citibank Women’s Card ICICI Bank- HelpAge India GE Social Card ( several NGOs)

Citibank-CRY

Citibank-WWF

Citibank Women’s Card

ICICI Bank- HelpAge India

GE Social Card ( several NGOs)

Corporates Providing Donation Platforms Jet-Save the Children In-flight collection programme Oberoi-CRY Pillow Envelope

Jet-Save the Children In-flight collection programme

Oberoi-CRY Pillow Envelope

Major Cause Related Marketing Associations in India P&G Children Education Programme contributed $ 300,000 Tata Salt Girl Child Education Programme contributes around $ 150,000 per annum

P&G Children Education Programme contributed $ 300,000

Tata Salt Girl Child Education Programme contributes around $ 150,000 per annum