Brand building with_corporates

Through Employees to Corporations Presented by Anup Tiwari @ SAFRG South India Regional Workshop, Feb. 2011, Hyderabad

Can this be done?

How can this be done?

The engagement graph Attention Awareness Involvement Ambassadors

Milestones on the way
Catching attention
Building awareness
Involvement
Ambassadors

Catching attention
Nukkad Nataks of beneficiaries
Raddi drive
Product stalls
One rupee drive
Material collection drives
Teaser campaigns
Events/Contests with employees’ (kids)

….catching attention
Late fine for cause
Song requests for cause
Pencil/Pinwheel campaign
Wishing well
Cause table in cafeteria
Traveling Friday/Monday Carnival
Potlatch discount shop

Building awareness
Annual event properties with corporate employees- quiz, cricket, football, golf
(short & long of it)
In-corporate citizen awards
In-corporate talk-show
In-corporate essay competition

Involvement
Scholarships
Sabbaticals
Community build with team building exercises
Social tourism
Donate and sell a skill

Ambassadors
Think tank committees structure
Loyalty programmes
Controlled media exposure

Employees to companies Attention Awareness Involvement Ambassadors Long-term Corporate Engagement

Companies are a collection of people Do tap that route

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Brand building with_corporates

by anuptiwari on Feb 28, 2011

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Brand building with_corporates — Presentation Transcript