Brand building with_corporates
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  • 1. Through Employees to Corporations Presented by Anup Tiwari @ SAFRG South India Regional Workshop, Feb. 2011, Hyderabad
  • 2. Can this be done?
  • 3. How can this be done?
  • 4. The engagement graph Attention Awareness Involvement Ambassadors
  • 5. Milestones on the way
    • Catching attention
    • Building awareness
    • Involvement
    • Ambassadors
  • 6. Catching attention
    • Nukkad Nataks of beneficiaries
    • Raddi drive
    • Product stalls
    • One rupee drive
    • Material collection drives
    • Teaser campaigns
    • Events/Contests with employees’ (kids)
  • 7. ….catching attention
    • Late fine for cause
    • Song requests for cause
    • Pencil/Pinwheel campaign
    • Wishing well
    • Cause table in cafeteria
    • Traveling Friday/Monday Carnival
    • Potlatch discount shop
  • 8. Building awareness
    • Annual event properties with corporate employees- quiz, cricket, football, golf
    • (short & long of it)
    • In-corporate citizen awards
    • In-corporate talk-show
    • In-corporate essay competition
  • 9. Involvement
    • Scholarships
    • Sabbaticals
    • Community build with team building exercises
    • Social tourism
    • Donate and sell a skill
  • 10. Ambassadors
    • Think tank committees structure
    • Loyalty programmes
    • Controlled media exposure
  • 11. Employees to companies Attention Awareness Involvement Ambassadors Long-term Corporate Engagement
  • 12. Companies are a collection of people Do tap that route