Brand Building with Corporate Employees Working interestingly with the captive audience Presented by Anup Tiwari @ ActionAid India FR Workshop 2004

Milestones on the way Catching attention-splashes Building awareness Involvement Ambassadors

Catching attention-splashes

Building awareness

Involvement

Ambassadors

Catching attention-splashes Nukkad Nataks of beneficiaries Raddi drive Product stalls One rupee drive Material collection drives Teaser campaigns Events/Contests with employees’ (kids)

Nukkad Nataks of beneficiaries

Raddi drive

Product stalls

One rupee drive

Material collection drives

Teaser campaigns

Events/Contests with employees’ (kids)

….splashes Late fine for cause Song requests for cause Pencil/Pinwheel campaign Wishing well Cause table in cafeteria Traveling Friday/Monday Carnival Potlatch discount shop

Late fine for cause

Song requests for cause

Pencil/Pinwheel campaign

Wishing well

Cause table in cafeteria

Traveling Friday/Monday Carnival

Potlatch discount shop

Building awareness Annual event properties with corporate employees- quiz, cricket, football, golf (short & long of it) In-corporate citizen awards In-corporate talk-show In-corporate essay competition

Annual event properties with corporate employees- quiz, cricket, football, golf

(short & long of it)

In-corporate citizen awards

In-corporate talk-show

In-corporate essay competition

Involvement Scholarships Sabbaticals Community build with team building exercises Social tourism Donate and sell a skill

Scholarships

Sabbaticals

Community build with team building exercises

Social tourism

Donate and sell a skill

Ambassadors Think tank committees structure Loyalty programmes Controlled media exposure

Think tank committees structure

Loyalty programmes

Controlled media exposure