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1. Highlights of FFE 2013 by Prof. Vivek Hattangadi
A brief recap of MedicinMan annual flagship event – FFE 2013, with a photo essay.
2. Crystal Gazing into Pharma by Amlesh Ranjan
A look at the trends likely to shape the Indian pharma industry in the coming years.
3. Coaches, Not Bosses by K. Hariram
Managers, both second-line and first-line, have a responsibility to coach their teams and not merely set targets and look the other way.
4. Marketing and the Art of War by Vivek Hattangadi
Pharma marketing is like warfare. How to adapt and succeed.
5. Digital Dose: Best Indian Pharma Blogs - MedicinMan
Featuring “Apothecurry” and “Building Pharma Brands”
6. Preference Measurement in Economic Analysis in Healthcare by Shafaq Shaikh and Javed Shaikh
Direct and indirect methods of assigning weights or ascertaining preferences for different states of health.