Digital - Emerging Trends in Pharma Sales and Marketing
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Pharmaceutical companies adopt new technologies to build efficiency in sales and ...
Pharmaceutical companies adopt new technologies to build efficiency in sales and
marketing.The rise in patent cliffs, regulatory pressures and increasing R&D costs have led major pharmaceutical players to move from traditional sales model toward
the usage of digital media, smart phones, tablets and customer relationship
management tools to help drive sales. As technologies evolve and doctors become
more tech-savvy, the opportunity to move away from in person sales is bound to grow gradually.
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