Social media

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Social media

  1. 1. SocialMediaUnderstand the conversations below the surface OR ELSE it is… The end of business as usual www.indusnetacademy.com
  2. 2. What do you think when you thinkwhen you hear… www.indusnetacademy.com
  3. 3. What isSocialMedia www.indusnetacademy.com
  4. 4. Social Media foundations? www.indusnetacademy.com
  5. 5. www.indusnetacademy.com
  6. 6. As time Passedfor a variety of reasons the humanconnection faded www.indusnetacademy.com
  7. 7. So now… What do you think is Social Media www.indusnetacademy.com
  8. 8. A key lesson from The Cluetrain Manifesto are beginningto self-organize faster than thecompanies that have traditionallyserved them. Thanks to the WEB!Markets have become betterinformed, smarter, and moredemanding in terms of “qualities”missing from most businessorganizations. www.indusnetacademy.com
  9. 9. Social media is aconversation Supported by online tools www.indusnetacademy.com
  10. 10. Like these… www.indusnetacademy.com
  11. 11. The important thing in Social Media is the real people who use itAnd their social interactions www.indusnetacademy.com
  12. 12. It’s all about the Cs Competition Creation CreativityCollaboration ConvergenceCommunication Creative Class Community Connected www.indusnetacademy.com
  13. 13. People demographicsto connect with them we need to understand… …that… …Relationships are more Powerful than marketing www.indusnetacademy.com
  14. 14. www.indusnetacademy.com
  15. 15. Instead of slick images of what the company would like people to think they are…. People want companies to be transparent so that they can really see them www.indusnetacademy.com
  16. 16. WhyDon’tthey www.indusnetacademy.com
  17. 17. Because they hang On to the one thing they think they Cant live withoutwww.indusnetacademy.com
  18. 18. www.indusnetacademy.com
  19. 19. They only think they are in control. www.indusnetacademy.com
  20. 20. www.indusnetacademy.com
  21. 21. The Art ofSocial Media Participation Connections Conversation Community A Virtual immersion into society www.indusnetacademy.com
  22. 22. It’s not just a new Messaging channel…Social Media and PR are cousins but they aren’t the same thing www.indusnetacademy.com
  23. 23. Connect :www.twitter.com/tufan007www.facebook.com/anupam.singha7 www.indusnetacademy.com

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