Nina Ricci Final


Published on

  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Nina Ricci Final

  1. 1. Nina Ricci <ul><li>Presented by </li></ul><ul><li>Anupam Kumar </li></ul>
  2. 2. Introduction <ul><li>Founded by Turin-born Maria “Nina” Ricci and her son Robert in Paris in 1932 </li></ul><ul><li>Nina Ricci designed gowns while Robert managed the business and finances </li></ul><ul><li>She worked with the fabrics directly on the mannequin to ensure they had shape once they were finished. </li></ul><ul><li>Nina Ricci designs soon became known for the refined, romantic, always feminine feeling Maria adds to all of her collections. </li></ul>
  3. 3. History <ul><li>In 1945 designers were casting about for a way to revive the infatuation women had formerly had with haute couture while raising money for war relief. </li></ul><ul><li>Robert Ricci had an idea which Lucien Lelong,Over 150 mannequins from 40 Paris couturiers, including Balenciaga and Madame Gres, were dressed in the labels' best fashions and were placed in an exhibition held at the Louvre, in Paris which was huge success. </li></ul><ul><li>In 1948, Robert created a bit of beauty history by introducing the now iconic L’Air du Temps fragrance, which continues to be a top seller today </li></ul>
  4. 4. Contd… <ul><li>The house reached such notoriety that Andy Warhol once designed its window displays </li></ul><ul><li>In 1970 Maria Ricci's death </li></ul><ul><li>In 1998 Massimo Guissain's family purchased the house of Nina Ricci from Crahay </li></ul>
  5. 5. A Brand. A Style. A Concept <ul><li>Nina has been a quality and design synonym in Fashion Brand. </li></ul><ul><li>Is the attitude that defines who is seeking to look and feel good every time. </li></ul>
  6. 6. Product Line (Perfume) <ul><li>L'Air du Temps </li></ul><ul><li>Douce </li></ul><ul><li>Fille d'Eve </li></ul><ul><li>Capricci </li></ul><ul><li>Signor Ricci (M) </li></ul><ul><li>Mademoiselle Ricci </li></ul><ul><li>Capricci de Capricci (W) </li></ul><ul><li>Bigarade (W) </li></ul><ul><li>Farouche (W) </li></ul><ul><li>Signor Ricci 2 (M) </li></ul><ul><li>Fleur de Fleur (W) </li></ul><ul><li>Eau de Fleurs (W) </li></ul><ul><li>Phileas (M) </li></ul><ul><li>Nina (W) </li></ul><ul><li>Ricci Club (W) </li></ul><ul><li>Ricci Club (M) </li></ul><ul><li>Deci Dela </li></ul><ul><li>Belles de Ricci (Liberte Acidulel (W) </li></ul>
  7. 7. Nina Ricci Nina Eau De Toilette Spray for Women <ul><li>A fairy-tale fragrance in a love-apple shaped bottle Fresh, fruity, mouthwatering floral </li></ul><ul><li>Top notes of Calabrian Lemon, Caipirinha Lime Middle notes of Love Apple, Peony, , Fleur de Lune, Praline Base notes of Apple Tree, White Cedar & Musk </li></ul>
  8. 8. Cosmetics line
  9. 9. Nina Ricci Cosmetics <ul><li>Turn yourself into a Nina Ricci beauty with some of the world's most recognized skin care specialists </li></ul><ul><li>Nina Ricci makeup cosmetics tighten your complexion; re-enlighten your eyes and sweeps away dead skin cells to reveal a fresher you. </li></ul><ul><li>If the eyes are the window to the soul, then the lips maybe the portal to the heart. This is why you need a Nina Ricci cosmetic like Satin Effect Lip wear that creates a supple contour to your lips and produces a seductive satin ribbon shine. </li></ul>
  10. 10. Nina Ricci Cosmetics <ul><li>Beam with optimism and project ebullient charm by wearing Nina Ricci Cheek Wear Powder </li></ul><ul><li>Before applying, use the Gentle Exfoliator to properly remove old skin to take full advantage of the cheek powder </li></ul>
  11. 11. Nina Ricci Cosmetics <ul><li>Give your hands the same eye popping glory with Brilliant Lacquer for Cosmetic Nails . </li></ul><ul><li>Nina Ricci nail care contains UV filter and vitamin E to protect against environmental free radicals that compromises the nail's constitution. </li></ul>
  12. 12. Ready-to-Wear Collection. Nina ... Fall 2007 Ready-to-Wear
  13. 14. Ninna Ricci Watches
  14. 15. Nina Ricci Leathers
  15. 16. Men Section <ul><li>1986 the opening of the &quot;Ricci-Club&quot; men's boutique, NINA RICCI developed a new centre of interest. </li></ul><ul><li>The launch of the men's eau de toilette &quot;Ricci-Club&quot; in 1989, followed by the &quot;NINA RICCI Monsieur&quot; men's lines was hit. </li></ul>
  16. 17. Competition <ul><li>European and local high quality and prestigious brands. </li></ul><ul><li>High income segments brands. </li></ul><ul><li>Brands that have exclusive stores at the most outstanding places in the main cities. </li></ul><ul><li>Brands with presence in Departament Stores of high incomes. ( Neiman-Marcus, Barneys , Bloomingdale´s, Nordstron, Saks Fifth Avenue) </li></ul><ul><li>Brands with high presence in specialty stores </li></ul>
  17. 18. The Image <ul><li>Quality </li></ul><ul><li>Distinction </li></ul><ul><li>Creativity </li></ul><ul><li>Glamour </li></ul><ul><li>Elegance </li></ul><ul><li>Sofistication </li></ul>
  18. 19. Competition: a high fragmented market 6ixty 8ight Adea Alberta Ferretti Andre Sarda Antonia Ghazlan Arianne Aubade August Silk Bali Ballet Bas Bleu Beau Bra BelaBumBum Belly Berlei Bioform by Charnos Bodyhints Private Label Bordeaux Bracli Cabana Club Calvin Klein Carin Gilson Chantal Thomass Chantelle Charnos Chaslyn Cherry Pie Cotton Trend Collection D&G Daniella DKNY Dolce & Gabbana Intimo Donna Harvey Donna Karan Duet Eberjey Emma Jane Euro Fantasie of England Felina Fifi Chachnil First by Perele Fishnet Fleur't Francis Smily French Connection Freya Frisk Frost French Gap Gemma Gossard Hanky Panky Hanro Helen Sanchez Hipster G Huit Intimo Privato Lady Marlene Laura Urbinati Le Mystere Leigh Bantivoglio Lejaby Lepel Lilo Lily of France Lise Charmel Liz Claiborne Lola C. Loungewear Betty Love It Luna di Seta Maidenform Malizia by La Perla Marvel Mary Green Millesia Moschino Muse Nancy Ganz Natori Nina Ricci Nomade by Chiarugi Occhi Verdi by La Perla OnGossamer Only Hearts Olga P. Jamas Panache Parah Passion Bait Passionata Playtex Polka Dot Pretty Polly Prima Visione Princesse Tam Tam Rigby & Peller Ritratti Roberto Cavalli Rosapois Royce Sabrina Nadal Salomee Samantha Chang Schiesser Selmark Shock Absorber Silhouette Simone Perele Sloggi So Low StayKups Swan Sybaris The Cat's Pajamas Triumph Underglam Valentino Vanity Fair Verde Veronica Verena Viamode
  19. 20. Price + - Competitors Group La Perla Simone Perele Dolce & Gabbana Leigh Bantivoglio Patricia Fieldwalker Wonderbra Wacoal OnGossamer Arianne Berlei Felina Maidenform Lily of France Jockey Playtex Liz Claiborne others... Cosabella Donna Karan Chantelle Cosabella D & G Lejaby Natori Cosabella D & G Lejaby Natori Roberto Cavalli Victoria´ Gap Calvin Klein La Cosa DKNY Triumph Le Mystere Bali Bali Olga Dif f eren t ia tion - + A B C D $80+ $50 - $80 - $30 $30 - $50
  20. 21. Our target customers profile <ul><li>Female teenagers and adults (17-40 years old) </li></ul><ul><li>High Income (ABC1) </li></ul><ul><li>Modern, proffesional, cosmopolitan, creative. </li></ul><ul><li>Premium publications and fashion </li></ul><ul><li>Magazines readers. </li></ul><ul><li>Few reaction to price. </li></ul><ul><li>Brand loyalty. </li></ul>
  21. 22. Our target customers Perceptions to achieve <ul><li>Sophisticated and comfortable style </li></ul><ul><li>Quality and price according to the segment (ABC1) </li></ul><ul><li>Prestiege, life status, sense of ownership </li></ul><ul><li>High differentiation </li></ul>
  22. 23. Market Target - Consumers <ul><li>Teenagers </li></ul><ul><li>Women </li></ul><ul><li>Men </li></ul>First Segment Target Women attracted by the brand prestiege and the intention to look and feel good Second Segment Target Men who seek to reward women in their life with special gifts. (wife, girlfriend, mothers, or sisters)
  23. 24. NINA Strengths <ul><li>Quality of the products </li></ul><ul><li>Differentiation </li></ul><ul><li>Innovation </li></ul><ul><li>Permanent promotion of new items </li></ul><ul><li>Points in common with the fashion consumer </li></ul><ul><li>Excellent customer service </li></ul><ul><li>Swiss, English, Italian, French and Argentine raw materials and fabrics. </li></ul><ul><li>Successful marketing strategies </li></ul><ul><li>Wide product range </li></ul><ul><li>Management experience and proffesionalism </li></ul>
  24. 25. Future n Conclusion
  25. 26. Nina Ricci eyes share of India fragrance market <ul><li>THE $100-million Indian fragrance market may seem small compared with the global $2.5-million </li></ul><ul><li>India a chosen spot for players in the segment. </li></ul><ul><li>After Europe, India is seen as an important market </li></ul><ul><li>we launch products here even before we launch them in the Japanese or the US markets </li></ul><ul><li>Nina Ricci fragrances available in the Indian market include Les Belles, Nina, Deci-Dela, Premier Jour, Love fills L'Air du Temps for women and Ricci Club, Signoricci, Memoir D'Homme for men. </li></ul><ul><li>The Love in Paris in the 80 ml bottle is priced at Rs 3,000, which according to Mr Nagy is the Indian psychological price barrier in the fragrance market. </li></ul>
  26. 27. Future <ul><li>Olivier‘s ascendance as Ricci’s creative director helps enormously to fulfill the great desire the label has of “coming back” </li></ul><ul><li>Olivier is currently developing a dashing concept for a new boutique the label is set to open on Avenue Montaigne later this year. </li></ul><ul><li>Different shop-in-stores that the house of Ricci will have over the world. </li></ul><ul><li>For those who feel attracted by Olivier‘s work or eager to see his debut collection, you can have a look at it and even buy it on </li></ul>
  27. 28. Thank You!!!!