Supply chain management of hindustan unilever limitedPresentation Transcript
Indian Largest Fast Moving Consumers Good Company Headquartered in Mumbai Over 700 million consumers More than 15,000 employees, including 1,300 managers More than 200 highly qualified scientists and technologists Shares listed at BSE (Stock code - 500696) and NSE (Stock code – HINDUNILVR) Shareholder base of over 3.5 lakh
1931: HUL set up its first subsidiary 1956: HUL offered 10% of its equity to the Indian public 1972: Lipton Acquisition 1984: Brooke Bond Acquisition 1986: Pond’s Acquisition 1993: Tata Oil Mills Company (TOMCO) merged with HUL 1998: HUL acquire Tata’s Lakme 2000: Modern Foods Acquisition2007:Company name was formally changed to Hindustan Unilever Limited2008:In Oct. 17th HUL Celebrate 75 years of corporate existence in India.
Hindustan unilever ltdPersonal Color Laundry Skin care Hair care Oral care Deodorants ayurvedic Care cosmetics Lux,lifebuoy, Fair & dove Surf excel lovely Sunsilk Pepsodent Axe Ayush Pears, Wheel lakme Ponds Clinic Close up Rexona Herbal rexona, sunlight breeze, Vaseline
Demand forecasting on a scientific basisPlanning cycle Feed forward one Main Planning is one quarter ahead with three more quarter of plan going forward . Firstly a base level demand is calculated looking at actual sales pattern of past months. Done at SKU levelEfficiency is measured with parameters such as forecast errors and customer service efficiency
ConsumerDistribution Network is HUL keystrength…..
HUL consisting of over 100 Manufacturing plant 2000 Supplier as a resource of raw materials and intermediates packaging material for its 1000 product . Product are distributed across the country through a network of 4 warehouses HUL consisting of more than 40 agents, 7500 wholesalers and a number of large institutional customer HUL consist of a network of 7000 redistribution stockiest, covering about one million retail outlet. Distribution network directly cover entire urban population.
An IT-powered system has been implemented to supply stocks to redistribution stockiest. The objective is to make the product available at the right place and right time in the most cost effective manner. For this, stockiest have been connected through an Internet-based network, called RS Net, for online interaction.
Substantial investments in IT-based sales system Every salesman books orders on a palmtop All orders are fed into a central database from the distributor point. Network is installed at all 3,500 distributor points—which makes for accurate on-the-fly demand projections and helps avoid stock-out losses.
Distribution at the Villages The company has brought all markets with populations of below 50,000 under one rural sales organization. The team comprises an exclusive sales force and exclusive redistribution stockiest. The team focuses on building superior availability of products. In rural India, the network directly covers about 50,000 villages, reaching 250 million consumers, through 6000 sub-stockiest.
For long term benefits, HUL started Project Streamline in 1997.Project Shakti : In 2001 Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states. SHGs has chosen to adopt distribution of HUL’s product as business venture. SHGs getting training from HUL and supported by NGOs. Conducts business around 15000 per month
Hindustan Unilever Network (HUN): In 2003 started HUN for ―Direct Selling Channel‖- Home & Personal Care and Foods.Out-of-Home Network : Alliance with Pepsi Co. – Vending machine for hot beverages like tea and coffee.Health and Beauty services : Lakme Salons provide specialised beauty services and solutions. Ayush Therapy Centres easy access to authentic Ayurvedic treatments and products.
Integrate economic, environment& social objectives with businessagenda….. Providing education on health and hygiene Women empowerment Water management Rehabilitation of special or underprivileged children Care for the destitute and HIV- positive Rural development. Plays active role in natural calamities