Marketing strategy(stp) of motorola moto yuva and idea advertisement

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Marketing strategy(stp) of motorola moto yuva and idea advertisement

  1. 2. <ul><li>To ensure success and increase sale. </li></ul><ul><li>To create awareness. </li></ul><ul><li>You can’t market the service, product without an advertisement. </li></ul>
  2. 3. <ul><li>Segmentation – </li></ul><ul><ul><li>Process of grouping market according to similar needs, characteristics or behaviors. </li></ul></ul><ul><li>Variables </li></ul><ul><ul><ul><li>Geographic </li></ul></ul></ul><ul><ul><ul><li>Demographic </li></ul></ul></ul><ul><ul><ul><li>Psychographic </li></ul></ul></ul><ul><ul><ul><li>Behavioral </li></ul></ul></ul>
  3. 4. <ul><li>Targeting </li></ul><ul><li>Actual selection of the segment you want to serve. </li></ul><ul><li>Positioning </li></ul><ul><li>Use of marketing to form a mental image of product in people minds. </li></ul>
  4. 5. <ul><li>Company Profile </li></ul><ul><li>Motorola is a global communication leader in providing integrated communications solutions and embedded electronic solutions. </li></ul><ul><li>As a top company in the Telecommunications industry ,Motorola specialize in Microprocessors, Mobile phones, Two-Way radios and Networking Systems. </li></ul>
  5. 6. <ul><li>Company Mission: </li></ul><ul><li>Our communication solutions allow people, businesses and governments to be more connected and more mobile.“ </li></ul><ul><li>Company Vision : </li></ul><ul><li>&quot;Our history is rich. Our future is dynamic. </li></ul><ul><li>We are Motorola and the spirit of invention is what drives us.&quot; </li></ul>
  6. 7. Business Industry - Telecommunications Company - Motorola Product - Mobile Business Slogan - &quot; Hello Moto “ Launching of Mobile - Motorola (At CES 2008 in Las Vegas) Covered By - Fonearena(Community for Mobile Consumer and Tech enthusiasts ,Founded in March 2005) Slogan with W230 - Aab Aapni Suno
  7. 8. Product Features <ul><li>A dedicated music key activates an integrated </li></ul><ul><li>digital audio player </li></ul><ul><li>Supports MP3 and other popular formats </li></ul><ul><li>MicroSD removable memory cards up to 2GB </li></ul><ul><li>FM radio with integrated Radio Data System (RDS) </li></ul><ul><li>Crystal Talk technology that helps reduce background </li></ul><ul><li>Noise </li></ul><ul><li>Ability to access the Web </li></ul>
  8. 9. <ul><li>Store up to 500 text messages and phone contacts </li></ul><ul><li>Slim candy bar design </li></ul><ul><li>available in two interchangeable </li></ul><ul><ul><li>silver, </li></ul></ul><ul><ul><li>Titanium gray . </li></ul></ul><ul><li>Talk Time </li></ul><ul><ul><li> Up to approximately 550 minutes </li></ul></ul><ul><ul><li>Weight – 80g </li></ul></ul><ul><ul><li>45 x 14.7 mm and 128 x 128 </li></ul></ul><ul><li>USB 1.1 </li></ul>
  9. 10. <ul><li>Segmentation : </li></ul><ul><li>Demographic – </li></ul><ul><ul><li>Age - Appeal to the youth segment </li></ul></ul><ul><ul><li>Income </li></ul></ul><ul><li>Psychographic – </li></ul><ul><ul><li>Money Constraint </li></ul></ul><ul><ul><li>Life Style </li></ul></ul><ul><li>Behavioral – </li></ul><ul><ul><li>Benefits </li></ul></ul>
  10. 11. <ul><li>Motorola want to cover maximum Indian market , specially want to </li></ul><ul><li>cover up Lower volume segment and mid segment </li></ul><ul><li>Age – 15-25 years </li></ul><ul><li>INCOME- </li></ul><ul><li>Moto yuva W230 is targeted to people who are looking for low budget multimedia phone . </li></ul><ul><li>GENERATION- </li></ul><ul><li>Motorola was having the strategies to target the young population of India </li></ul>
  11. 12. <ul><ul><li>Money Constraint </li></ul></ul><ul><li>A great phone incorporating multiple features into low-end handsets targeted at the entry-level segment with low price. </li></ul><ul><li>Benefits </li></ul><ul><li>Targeting the music freak people with the price tag </li></ul>
  12. 13. <ul><li>Aab Aapni Suno </li></ul><ul><li>Dedicated one touch music key . </li></ul><ul><li>Value for money </li></ul>
  13. 14. <ul><li>Products – </li></ul><ul><li>W 270 </li></ul><ul><li>W 396 </li></ul><ul><li>EM 325 </li></ul><ul><li>A 180 </li></ul><ul><li>W 180 </li></ul><ul><li>W 388 </li></ul>
  14. 15. <ul><li>Industry : Telecommunication </li></ul><ul><li>Company : IDEA Cellular </li></ul><ul><li>Product : Idea GSM </li></ul><ul><li>launched by : Aditya Birla Group </li></ul><ul><li>Business Slogan : An !dea can change your life </li></ul>
  15. 16. <ul><li>IDEA Cellular is an Aditya Birla Group Company. </li></ul><ul><li>IDEA Cellular listed in stock market in march 2007. </li></ul><ul><li>IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India. </li></ul><ul><li>IDEA is the winner of 'The Emerging Company of the Year Award' at The Economic Times Corporate Excellence Awards 2008-09. </li></ul>
  16. 17. <ul><li>Prepaid connections </li></ul><ul><li>Post-paid connections </li></ul><ul><li>Idea Net setter </li></ul>
  17. 18. <ul><li>SEGMENTATION: </li></ul><ul><li>Demographic Segmentation </li></ul><ul><ul><li>Age – 15-30 year age generation comes in segment. </li></ul></ul><ul><li>Social Class- </li></ul><ul><ul><li>Middle class Customer cant pay high call rates of other service providers. Like Airtel , for them Idea is good option. </li></ul></ul><ul><li>Psychographic Segmentation </li></ul><ul><ul><li>Lifestyle - ( In now days people change number according scheme ) </li></ul></ul>
  18. 19. <ul><li> TARGETING </li></ul><ul><li>Idea is targeting those people who are facing problem with other service providers but due to change in numbers they cant go to other service providers. </li></ul><ul><li>Basically Youth who are living outside state for any purpose is facing this kind of problem. </li></ul><ul><li>Target is also on educated people who have culture values by CSR activities & innovative ads. </li></ul>
  19. 20. <ul><li>POSITIONING: </li></ul><ul><li>Mobile number portability feature. </li></ul>
  20. 21. <ul><li>Airtel </li></ul><ul><li>BSNL </li></ul><ul><li>Tata </li></ul><ul><li>Reliance </li></ul><ul><li>Vodafone </li></ul>

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