Media and types of communication
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Media and types of communication

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Media and types of communication Media and types of communication Presentation Transcript

  • Media and Types of Communication Presented by: Anuj Shrestha
  • Overview Communication Media ◦ Physical media  Examples of physical media ◦ Mechanical media  Examples of mechanical media Types of communication ◦ Based on communication channels  Verbal communication  Non-verbal communication ◦ Based on style and purpose  Formal communication  Informal communication
  • Communication Media Communication ChannelsPhysical Mechanical Media Media
  • Physical media Person who is talking can be seen and heard by the audience Not only hear the messages but also to see body language and feel the climate Does not need to be two way channel Especially used when dealing with high concern messages - organizational change or down sizing
  • Examples of Physical media Large meetings, town hall meetings Department meetings (weekly meetings) Up close and personal (exclusive meetings) Viral communication or word of mouth
  • Large meetings Great symbolic value and should be used only at special occasions Excellent when a new vision or strategy, information about reorganization are to be presented
  • Weekly departmental meetings Communicate daily operative issues, exchange status reports and discuss problems Opportunity to build the big picture, prepare for change, create ownership of important strategies and goals
  • Up close and personal Form of meetings where, often, a senior manager meets with a “random” selection of employees to discuss and answer questions Used in specific projects or campaigns e.g. launching new strategies
  • Viral communication Marketing techniques that use pre-existing social networks to increase brand awareness (such as product sales) Can be delivered by word of mouth or enhanced by the network effects of the Internet May take the form of video clips, interactive flash games, ebooks, images, or text messages.
  • Mechanical Media Second of the two types of communication medium Written or electronic channels Used as archives for messages or for giving the big picture and a deeper knowledge
  • Examples of Mechanical media E-mail Weekly letters or newsletters Personal letters Billboards Magazines or papers Social media
  • E-mail Good channel for the daily communication to specific target groups Suitable mainly for up-to-date and “simple” messages where there is no risk of misunderstanding
  • Weekly letters Generally used by managers that have large groups of employees and who have difficulties in meeting all of them They can also contain summaries and status in tasks, projects or issues – yesterday, today and tomorrow
  • Personal letters At special occasions it can be justified to send a personal letter to employees in order to get attention to a specific issue Can be a letter with your personal commentary on an ongoing reorganization that affects many employees
  • Billboards One of the most forgotten types of communication media Good thing - Inform people who do not have computers and/or access to the internet
  • Magazines or papers Offers the opportunity to deepen a specific issue, explain context, describe consequences or tell a story Create a broad internal understanding of strategic messages
  • Social media Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques Supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many)
  • Types of communication Types of communication Based on Based on style communication and purpose channelsVerbal Non-verbal Formal Informal Oral Written
  • Verbal Communication Communication is based on language An inseparable part of business communication Two types of verbal communication ◦ Oral Communication ◦ Written Communication
  • Oral communication Involves the exchange of ideas, opinions and information through verbal means Communication takes place orally Word communication (not written) Messages are exchanged between a communicator and a communicate
  • Oral communication(contd.) Oral communication could take a variety of forms or types, such as: ◦ Private discussions ◦ Conversations ◦ Oral instructions and orders ◦ Gossip ◦ Telephone conversation ◦ Formal meetings ◦ Informal meetings ◦ Interviews ◦ Oral presentations ◦ Conference/seminars
  • Written communication Message communicated in a written form Generally used when the audience is at a distance or when a permanency of record is needed.
  • Non-Verbal Communication  Often referred to as body language  Includes the overall body language of the person who is speaking, which will include the body posture, the hand gestures, and the overall body movements  Facial expressions also play a major role  Can also be in the form of pictorial representations, signboards, or even photographs, sketches and paintings
  • FormalCommunication Includes all the instances where communication has to occur in a set formal format Official conferences, meetings and written memos and corporate letters are used for this form of communication Straightforward, official and always precise and has a stringent and rigid tone to it
  • Informal Communication Includes instances of free and unrestrained communication between people who share a casual rapport with each other Does not have any rigid rules and guidelines Need not necessarily have boundaries of time, place or even subjects for that matter
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