Facebookforbusiness
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Fundamental facebook guide for Business use, New start up & guide for professionals users who want to make money from facebook.

Fundamental facebook guide for Business use, New start up & guide for professionals users who want to make money from facebook.

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  • Page 24Page 27Page 28Home page roadblock? Create an offering. Also think about integrating self serve and home page together.
  • Youtube – 2005Twitter 2006

Facebookforbusiness Facebookforbusiness Presentation Transcript

  • For Business use
  • The Internet Evolution
    2003 saw an outburst in Social Media – Facebook is all set to globally dominate this space.
    Level of engagement
    In the late nineties, Search led by Google dominated Internet usage
    1995
    1998
    2004
    2003
    1998 - 2003
    2006 onwards
    2005
    Blogs & other UGC
    www.twitter.com/anujsayal
  • Family
    Friends
    Coworkers
    Brands
    Facebook usage!
    www.twitter.com/anujsayal
  • www.twitter.com/anujsayal
  • www.twitter.com/anujsayal
  • www.twitter.com/anujsayal
  • www.twitter.com/anujsayal
  • www.twitter.com/anujsayal
  • www.twitter.com/anujsayal
  • Some case studies
    www.twitter.com/anujsayal
  • Vitamin Water (International Case Study)
    “Flavor Creator” Application
    Videos/Infomercials on the web
    Launched “Connect” flav0r
    • Launched “Flavor Creator” app on Facebook Page
    • 3-step experience:
    • Pick your favorite flavor
    • Decide what vitamins you need
    • Choose a new bottle design
    • Heavily promoted Facebook Page on TV and web
    • Produced video content to promote the experience and spread across social media tools
    • “Black Cherry Lime” flavor launched in the US
    “Product made by fans for fans”
    • Vitamin Water Page > 1M fans
  • Chase Community (International Case Study)
    • Chase launched a socially-driven community program to elevate bank reputation
    • Focused on small, local charities that were sourced by fans and Chase
    • Enabled user-voting and tiers that were tied to social actions
    • Each charity built their own Facebook Page and then added Chase Community app to their Page
    • Each charity encouraged to communicate their work via Facebook
    • Final charities selected by both users and Chase advisory board
  • Facebook Pages (Insights & Analysis)
    Track your progress and learn more about how to engage your audience through our analytic tools for Pages
    Metrics:
    *Interactions by post
    *Like growth,
    * By demo and gender
    *Top countries and cities
    *Top languages
    *Page views
    www.twitter.com/anujsayal
  • Case Study – Tata Docomo
    • Tata Docomo had 2 campaigns for the IPL & FIFA World Cup and achieved phenomenal results
    • We used social ads to generate traction and attain fans during the IPL &
    • 31,600+ ‘likes’ added during the IPL & 45,300+ ‘likes’ added during the FIFA World Cup
    • User interaction with the Brand increased tremendously during this period
  • Are you addicted?
    Follow
    www.twitter.com/anujsayal