Social Gaming for the Next Billion Gamers


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The presentation explores the opportunities for recruiting the next billion new gamers through Social Gamification in Emerging Markets.

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Social Gaming for the Next Billion Gamers

  1. 1. SOCIAL GAMIFICATION“Welcoming the next billion gamers” Anuj Kh A j Khanna, Executive Board Advisor, Star Arcade Global Messaging & VAS Conference, June 2011
  2. 2. About Star Arcade• Independent social games publisher from Finland• M bil social gaming f the next billi gamers Mobile i l i for h billion• Any device, any platform, any network• Fast growing global gaming community• Entertaining competitive and addictive games Entertaining,• Freemium, advertiser funded and premium games• Available on all Smartphone platforms with Facebook integration.
  3. 3. Star Arcade Games
  4. 4. Coming Soon
  5. 5. Upcoming games
  6. 6. Coming Soon
  7. 7. Upcoming games Star Karting g (wt) ( )
  8. 8. The gaming phenomenon• Gaming has become Mobile, Local & Social.• Socially competitive and inclusive. inclusive• Multiple devices and connectivity options.• Many business models y •Premium, Freemium, Advertiser Funded, etc.• Global consumer participation and gaming beyondborders.• Driving in new customer groups from newdemographics,demographics communities and geographies geographies.
  9. 9. Global distribution opportunitiesDistribution Options• Facebook & upcoming social app stores• Handset vendor app stores• Independent app and games stores• Direct2consumer publisher portals.• Mobile operator portals.• Scratch card retailing• Affiliate portals• Embedded content• In game distribution and advertising
  10. 10. New revenue models & monetisationMonetisation Options• App store billing• Facebook credits• Virtual currency• i in-app billi billing• Operator billing• Credit cards, e & m wallets• Scratch cards• Advertiser funded games• Try & Buy & Freemium. y y• Trials, offers and couponing
  11. 11. High revenue growth and future potential• Mobile gaming market is estimated to have producedmore than $6 b o in revenues in 2010. oe a billion e e ues 0 0• Online social gaming is forecasted to generate $3billion in 2011 2011.• Penetration of smartphones will expedite uptake andrevenues.•Market leaders such as Zynga and Rovio bucking the y g gtrend in successful monetisation and profitability.
  12. 12. The market gap?1. What about the forgotten or the next Billion gamers.? • Developing and emerging markets not being serviced effectively effectively.2. Device fragmentation and cross-platform gaming opportunities. • Too much focus on the iPhone platform3.3 Longevity of gaming experience can be extended extended.4. Acquisition of new gamers and retention of existing consumers via socialintegration and interaction can be improved.
  13. 13. Star Arcade’s vision & proposition“Our mobile social gaming community is aimed at the “next billion” gamers fromdeveloping markets who have the desire to play games but do not own themost expensive devices or always have access to high speed broadbandservices.”“Star Arcade is providing free to download multi player mobile games whichwork on phones regardless of the operating system, network or the countrywhere the consumer is located in. We are offering entertaining social games tothe vast majority of global consumers whose first experience of accessing theinternet and playing games is going to be on a mobile phone ” phone.
  14. 14. Contact us today y We are looking for distribution partners Harri Myllyla, CEO, Star Arcade, , Mobile: +44 7900562198Anuj Khanna, Exec Advisor, Star Arcade , Mobile: +44 7916056916