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HYGIENE THEORY  OF  MOTIVATION Prepared by: Anuj Gandhi Samir Gondaliya Rakesh Hadiya
What is Motivation? <ul><li>Motivation  refers to the individual forces that account for the level, direction, and persist...
Content Theories Motivation-Hygiene Theory <ul><ul><li>Developed by Frederick Herzberg. </li></ul></ul><ul><ul><li>Also kn...
Content Theories Motivation-Hygiene Theory <ul><li>Hygiene factors. (Mostly Extrinsic) </li></ul><ul><ul><li>Sources of jo...
Content Theories Motivation-Hygiene Theory <ul><li>Motivator factors. (Mostly Intrinsic) </li></ul><ul><ul><li>Sources of ...
Herzberg’s ‘Motivation-Hygiene’ theory <ul><li>Two independent scales: </li></ul><ul><ul><li>Satisfaction and No Satisfact...
Comparison of Hygiene and Motivators <ul><li>Hygiene Factors </li></ul><ul><ul><li>College policies </li></ul></ul><ul><ul...
Sources of dissatisfaction and satisfaction in Herzberg’s two-factor theory.
Comparing Need Theories of Motivation Self-Actualization Esteem Growth Motivators: Advancement Growth Achievement Need for...
(contd.) Affiliation Physiological Existence Hygiene Factors: Working Conditions Job Security Salary Need for Affiliation ...
Herzberg’s Motivation-Hygiene Theory <ul><li>Focuses on outcomes that lead to higher motivation and job satisfaction, and ...
Herzberg’s Motivation-Hygiene Theory <ul><li>Motivator needs  relate to the nature of the work itself—autonomy, responsibi...
Content Theories Motivation-Hygiene Theory
Thanking You… Questions??
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Hygiene Theory

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    1. 1. HYGIENE THEORY OF MOTIVATION Prepared by: Anuj Gandhi Samir Gondaliya Rakesh Hadiya
    2. 2. What is Motivation? <ul><li>Motivation refers to the individual forces that account for the level, direction, and persistence of a person’s effort expended at work. </li></ul><ul><ul><li>Direction - an individual’s choice when presented with a number of possible alternatives. </li></ul></ul><ul><ul><li>Leve l - the amount of effort a person puts forth. </li></ul></ul><ul><ul><li>Persistence - the length of time a person sticks with a given action. </li></ul></ul>
    3. 3. Content Theories Motivation-Hygiene Theory <ul><ul><li>Developed by Frederick Herzberg. </li></ul></ul><ul><ul><li>Also known as Two Factor theory. </li></ul></ul><ul><ul><li>Portrays two different factors — hygiene factors and motivator factors — as the primary causes of job dissatisfaction and job satisfaction . </li></ul></ul>
    4. 4. Content Theories Motivation-Hygiene Theory <ul><li>Hygiene factors. (Mostly Extrinsic) </li></ul><ul><ul><li>Sources of job dissatisfaction. </li></ul></ul><ul><ul><li>Associated with the job context or work setting. </li></ul></ul><ul><ul><li>Improving hygiene factors prevent people from being dissatisfied but do not contribute to satisfaction. </li></ul></ul>
    5. 5. Content Theories Motivation-Hygiene Theory <ul><li>Motivator factors. (Mostly Intrinsic) </li></ul><ul><ul><li>Sources of job satisfaction. </li></ul></ul><ul><ul><li>Associated with the job content. </li></ul></ul><ul><ul><li>Building motivator factors into the job enables people to be satisfied. </li></ul></ul><ul><ul><li>Absence of motivator factors in the job results in low satisfaction, low motivation, and low performance. </li></ul></ul>
    6. 6. Herzberg’s ‘Motivation-Hygiene’ theory <ul><li>Two independent scales: </li></ul><ul><ul><li>Satisfaction and No Satisfaction </li></ul></ul><ul><ul><ul><li>These are the motivators </li></ul></ul></ul><ul><ul><li>Dissatisfaction and No Dissatisfaction </li></ul></ul><ul><ul><ul><li>Hygiene or maintenance factors </li></ul></ul></ul>
    7. 7. Comparison of Hygiene and Motivators <ul><li>Hygiene Factors </li></ul><ul><ul><li>College policies </li></ul></ul><ul><ul><li>Teacher habits </li></ul></ul><ul><ul><li>Working conditions </li></ul></ul><ul><ul><li>Relationship with peers </li></ul></ul><ul><ul><li>Status </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><ul><li>These factors contribute to dissatisfaction. </li></ul></ul><ul><li>Motivators </li></ul><ul><ul><li>Recognition </li></ul></ul><ul><ul><li>Achievement </li></ul></ul><ul><ul><li>Work itself </li></ul></ul><ul><ul><li>Responsibility </li></ul></ul><ul><ul><li>Opportunity for advancement </li></ul></ul><ul><ul><li>Growth </li></ul></ul><ul><ul><li>These factors contribute to satisfaction. </li></ul></ul>
    8. 8. Sources of dissatisfaction and satisfaction in Herzberg’s two-factor theory.
    9. 9. Comparing Need Theories of Motivation Self-Actualization Esteem Growth Motivators: Advancement Growth Achievement Need for Achievement Need for Power Generally referred to as Higher Order Needs and are fulfilled in professional, managerial, and creative positions Rewards from the Job Maslow’s Need Hierarchy Theory Alderfer’s E-R-G Theory Herzberg’s Motivator-Hygiene Theory McClelland’s Achievement Motivation Theory Opportunities for Advancement Meaningful Work Use of Valued Skills and Abilities Opportunities for Ongoing Learning Ack. of Contrb. Influence on Wk. Processes Respect/Apprn .
    10. 10. (contd.) Affiliation Physiological Existence Hygiene Factors: Working Conditions Job Security Salary Need for Affiliation Generally referred to as Higher Order Needs and are fulfilled in professional, managerial, and creative positions Security Relatedness Lower Order Needs fulfilled in lower level jobs Rewards from the Job Maslow’s Need Hierarchy Theory Alderfer’s E-R-G Theory Herzberg’s Motivator-Hygiene Theory McClelland’s Achievement Motivation Theory Supervisory support Coworker support Social support from Work Job Security Fringe Benefits Healthy Working Conditions Basic Pay.
    11. 11. Herzberg’s Motivation-Hygiene Theory <ul><li>Focuses on outcomes that lead to higher motivation and job satisfaction, and those outcomes that can prevent dissatisfaction. </li></ul><ul><li>Unsatisfied hygiene needs create dissatisfaction; satisfaction of hygiene needs does not lead to motivation or job satisfaction. </li></ul>
    12. 12. Herzberg’s Motivation-Hygiene Theory <ul><li>Motivator needs relate to the nature of the work itself—autonomy, responsibility, interesting work. </li></ul><ul><li>Hygiene needs are related to the physical and psychological context of the work—comfortable work environment, pay, job security. </li></ul>
    13. 13. Content Theories Motivation-Hygiene Theory
    14. 14. Thanking You… Questions??

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