Your SlideShare is downloading. ×
Mobile: Location Based Advertising
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Mobile: Location Based Advertising

511
views

Published on

Published in: Business, Technology

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
511
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. YOU HAVEAN OFFER?WHY I DON’T REALLY GIVE A F**K?
  • 2. THANKS! THIS IS AWESOME I’M SO HUNGRY!!70% off on PIZZA LET’S AVAIL, RIGHT!?70% off on Pizza Avail Now!
  • 3. BUT NO THANKS! BECAUSE… 70% off on Pizza70% off on PIZZASample text sample textsample text sample textText sample text sampletext At: Sample text Lajpat Nagar
  • 4. BUT NO THANKS! 70% off on Pizza BECAUSE…70% off on PIZZASample text sample textsample text sample text THE WHERE !?!Text sample text sampletext At: XYZ Pizza Corner Lajpat Nagar
  • 5. THIS IS WHERE I AM…
  • 6. THIS IS WHERE YOUARE…
  • 7. THIS IS WHAT LIES INBETWEEN
  • 8. THIS IS WHAT LIES INBETWEEN 35 KMS OVER 1 HOUR OF DRIVING TIME!
  • 9. WHAT JUSTHAPPENED? 70% off on Pizza70% off on PIZZASample text sample textsample text sample textText sample text sampletext At: XYZ Pizza Corner Lajpat Nagar
  • 10. WHAT JUSTHAPPENED? YOU LOST! ME 70% off on Pizza BECAUSE YOUR OFFER70% off on PIZZASample text sample text DIDN’T FIT THEsample text sample text LOCATION CONTEXTText sample text sampletext At: XYZ Pizza Corner Lajpat Nagar
  • 11. LOCATION, LOCATION,LOCATION! LOCATION IS THE NEW CONTEXT
  • 12. MOST RELEVANT TARGETINGFOR BUSINESSES TODAY!Target your audience by:Hyper-location: Street-levelState, CityDevice, SmartphonesOperating SystemOperatorContent CategoriesPublishers
  • 13. MOBILE ADS:LOCATIONIS THE NEW CONTEXT Local ads in a local content are 7X more effective* *Mindshare Interactive Sprint case study
  • 14. LOYALCATION
  • 15. IMAGINE THIS You’re HungryYour PHONE knows your location so it suggests you a Pizza Parlor right next to your location…ADVERTISING OPPORTUNITY offering discount You click to avail! 2 WINNERS: Advertiser & Consumer LOYALCATION is FREE 
  • 16. STOP WASTING YOUR AD DOLLARS• 63% of smartphone users frequently use apps that require them to give their location (2010).• Local online advertising expected to grow 255% to $35b by 2014 (U.S.)• 90% of U.S. marketing agencies had clients requesting geographically targeted online ad campaigns (2011).• 65% of companies are focusing on geographical context for their mobile marketing tactics (2011).• 50% of the visitors to Google Maps only do business with the top 3 results.• 60% of advertising professionals say that geo-targeted ads deliver a stronger ROI than other buys (2011).• A test conducted by one company suggested that hyper-local CTR was 30% higher than CTR for traditional search engine marketing (SEM).
  • 17. GO LOCALFIT THE CONTEXT THATMATTERS ASK ME HOW? ANUBHAV SHARMA