YOU HAVEAN OFFER?WHY I DON’T     REALLY GIVE A F**K?
THANKS!                    THIS IS AWESOME                     I’M SO HUNGRY!!70% off on PIZZA                   LET’S AVA...
BUT NO THANKS!                           BECAUSE…               70% off              on Pizza70% off on PIZZASample text s...
BUT NO THANKS!               70% off              on Pizza                           BECAUSE…70% off on PIZZASample text s...
THIS IS WHERE I AM…
THIS IS WHERE YOUARE…
THIS IS WHAT LIES INBETWEEN
THIS IS WHAT LIES INBETWEEN              35 KMS          OVER 1 HOUR OF           DRIVING TIME!
WHAT JUSTHAPPENED?               70% off              on Pizza70% off on PIZZASample text sample textsample text sample te...
WHAT JUSTHAPPENED?                             YOU LOST! ME               70% off              on Pizza                   ...
LOCATION, LOCATION,LOCATION!            LOCATION IS THE              NEW CONTEXT
MOST RELEVANT TARGETINGFOR BUSINESSES TODAY!Target your audience by:Hyper-location: Street-levelState, CityDevice, Smartph...
MOBILE ADS:LOCATIONIS THE NEW CONTEXT                           Local ads in a local                          content are ...
LOYALCATION
IMAGINE THIS                You’re HungryYour PHONE knows your location so it suggests you a Pizza Parlor right next to yo...
STOP WASTING YOUR    AD DOLLARS•   63% of smartphone users frequently    use apps that require them to give their    locat...
GO LOCALFIT THE CONTEXT THATMATTERS                          ASK ME HOW?                       ANUBHAV SHARMA
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Mobile: Location Based Advertising

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Mobile: Location Based Advertising

  1. 1. YOU HAVEAN OFFER?WHY I DON’T REALLY GIVE A F**K?
  2. 2. THANKS! THIS IS AWESOME I’M SO HUNGRY!!70% off on PIZZA LET’S AVAIL, RIGHT!?70% off on Pizza Avail Now!
  3. 3. BUT NO THANKS! BECAUSE… 70% off on Pizza70% off on PIZZASample text sample textsample text sample textText sample text sampletext At: Sample text Lajpat Nagar
  4. 4. BUT NO THANKS! 70% off on Pizza BECAUSE…70% off on PIZZASample text sample textsample text sample text THE WHERE !?!Text sample text sampletext At: XYZ Pizza Corner Lajpat Nagar
  5. 5. THIS IS WHERE I AM…
  6. 6. THIS IS WHERE YOUARE…
  7. 7. THIS IS WHAT LIES INBETWEEN
  8. 8. THIS IS WHAT LIES INBETWEEN 35 KMS OVER 1 HOUR OF DRIVING TIME!
  9. 9. WHAT JUSTHAPPENED? 70% off on Pizza70% off on PIZZASample text sample textsample text sample textText sample text sampletext At: XYZ Pizza Corner Lajpat Nagar
  10. 10. WHAT JUSTHAPPENED? YOU LOST! ME 70% off on Pizza BECAUSE YOUR OFFER70% off on PIZZASample text sample text DIDN’T FIT THEsample text sample text LOCATION CONTEXTText sample text sampletext At: XYZ Pizza Corner Lajpat Nagar
  11. 11. LOCATION, LOCATION,LOCATION! LOCATION IS THE NEW CONTEXT
  12. 12. MOST RELEVANT TARGETINGFOR BUSINESSES TODAY!Target your audience by:Hyper-location: Street-levelState, CityDevice, SmartphonesOperating SystemOperatorContent CategoriesPublishers
  13. 13. MOBILE ADS:LOCATIONIS THE NEW CONTEXT Local ads in a local content are 7X more effective* *Mindshare Interactive Sprint case study
  14. 14. LOYALCATION
  15. 15. IMAGINE THIS You’re HungryYour PHONE knows your location so it suggests you a Pizza Parlor right next to your location…ADVERTISING OPPORTUNITY offering discount You click to avail! 2 WINNERS: Advertiser & Consumer LOYALCATION is FREE 
  16. 16. STOP WASTING YOUR AD DOLLARS• 63% of smartphone users frequently use apps that require them to give their location (2010).• Local online advertising expected to grow 255% to $35b by 2014 (U.S.)• 90% of U.S. marketing agencies had clients requesting geographically targeted online ad campaigns (2011).• 65% of companies are focusing on geographical context for their mobile marketing tactics (2011).• 50% of the visitors to Google Maps only do business with the top 3 results.• 60% of advertising professionals say that geo-targeted ads deliver a stronger ROI than other buys (2011).• A test conducted by one company suggested that hyper-local CTR was 30% higher than CTR for traditional search engine marketing (SEM).
  17. 17. GO LOCALFIT THE CONTEXT THATMATTERS ASK ME HOW? ANUBHAV SHARMA
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