THIS IS WHAT LIES INBETWEEN 35 KMS OVER 1 HOUR OF DRIVING TIME!
WHAT JUSTHAPPENED? 70% off on Pizza70% off on PIZZASample text sample textsample text sample textText sample text sampletext At: XYZ Pizza Corner Lajpat Nagar
WHAT JUSTHAPPENED? YOU LOST! ME 70% off on Pizza BECAUSE YOUR OFFER70% off on PIZZASample text sample text DIDN’T FIT THEsample text sample text LOCATION CONTEXTText sample text sampletext At: XYZ Pizza Corner Lajpat Nagar
LOCATION, LOCATION,LOCATION! LOCATION IS THE NEW CONTEXT
MOST RELEVANT TARGETINGFOR BUSINESSES TODAY!Target your audience by:Hyper-location: Street-levelState, CityDevice, SmartphonesOperating SystemOperatorContent CategoriesPublishers
MOBILE ADS:LOCATIONIS THE NEW CONTEXT Local ads in a local content are 7X more effective* *Mindshare Interactive Sprint case study
IMAGINE THIS You’re HungryYour PHONE knows your location so it suggests you a Pizza Parlor right next to your location…ADVERTISING OPPORTUNITY offering discount You click to avail! 2 WINNERS: Advertiser & Consumer LOYALCATION is FREE
STOP WASTING YOUR AD DOLLARS• 63% of smartphone users frequently use apps that require them to give their location (2010).• Local online advertising expected to grow 255% to $35b by 2014 (U.S.)• 90% of U.S. marketing agencies had clients requesting geographically targeted online ad campaigns (2011).• 65% of companies are focusing on geographical context for their mobile marketing tactics (2011).• 50% of the visitors to Google Maps only do business with the top 3 results.• 60% of advertising professionals say that geo-targeted ads deliver a stronger ROI than other buys (2011).• A test conducted by one company suggested that hyper-local CTR was 30% higher than CTR for traditional search engine marketing (SEM).
GO LOCALFIT THE CONTEXT THATMATTERS ASK ME HOW? ANUBHAV SHARMA