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100026 633606124964218750
100026 633606124964218750
100026 633606124964218750
100026 633606124964218750
100026 633606124964218750
100026 633606124964218750
100026 633606124964218750
100026 633606124964218750
100026 633606124964218750
100026 633606124964218750
100026 633606124964218750
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100026 633606124964218750

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Transcript

  • 1. INNOVATIVE TITAN WATCHES
    BY-PRIYA DARSHNI GOYAL
    PALLAVI SHARMA
    SHAKTI RAJPAL
    WINNIE CHUGTAI
  • 2. SCOPE OF PRESENTATION
    INTRODUCTION
    MARKETING STRATEGY
    INNOVATIONS AND CUSTOMISATION
    CONSEQUENCES
  • 3. INTRODUCTION
    TITAN GENESIS
    TITAN INDUSTRIES VISION AND VALUES
    TITAN SUCCESS STORY
    TITAN FOUND ITS PERSONA IN
    AAMIR.
  • 4. MARKETING STRATEGY
    TITAN-Shaper of the watch industry not an adapter
    AN ADVANTAGE THROUGH THE LAST TWO ELEMENTS OF VALUE CHAIN-marketing and service
    MOST IMP COMPONENT OF MARKETING STRATEGY-innovation
    PERRFECT MARKETING MIX
  • 5. INNOVATIONS AND CUSTOMISATION
    TITAN EDGE-
    Positioned as World's Thinnest watch. With a thickness of 3.5 mm and an incredible slim movement of 1.15 mm.
    The brand is targeting Business Executives and professionals.
  • 6. NEBULA
    A collection of intricately carved
    designs for women inspired by paisley
    and floral patterns
    Perfect to complement a traditional or contemporary outfit
    AVIATOR
    Inspired by the World War II fighter planes.
    Targeting the up market global
    Indian.
  • 7. TITAN RAGA
    Titan also made its presence in the ladies watch segment. It have a sub brand Raga targeting the upwardly Mobile ladies in the premium segment
    Epitome of feminine grace
  • 8. TITAN FLIP
    INDIA’S FIRST DUAL WATCH
    A DRAMATIC FUSION OF TECHNOLOGICAL AND STRUCTURAL INNOVATION.
    FLIP BEHAVES LIKE TWO DIFFERENT WATCHES, BUT ALLOWS YOU TO CHOOSE YOUR STYLE TO BLEND INTO ANY SITUATION, AT ANY GIVEN TIME.
  • 9. TITAN-WWF
    . This series is being launched in collaboration with the International NGO -Worldwide Fund for Nature ( WWF).
    Targeted at the new generation consumers who wants to express their concern about animals and nature.
    Added a touch of social equity to the brand
  • 10. CONSEQUENCES AFTER INNOVATIONS
    Branding laddering risky.
    Today, the Titan portfolio has over 60% of the domestic market share in the organized watch market.
    Titan has carefully created a market for itself through careful segmentation and branding strategies.It is a brand that showed the world that Indians are good in Branding.
  • 11. THANK YOU…..

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