SCOPE OF PRESENTATION INTRODUCTION MARKETING STRATEGY INNOVATIONS AND CUSTOMISATION CONSEQUENCES
INTRODUCTION TITAN GENESIS TITAN INDUSTRIES VISION AND VALUES TITAN SUCCESS STORY TITAN FOUND ITS PERSONA IN AAMIR.
MARKETING STRATEGY TITAN-Shaper of the watch industry not an adapter AN ADVANTAGE THROUGH THE LAST TWO ELEMENTS OF VALUE CHAIN-marketing and service MOST IMP COMPONENT OF MARKETING STRATEGY-innovation PERRFECT MARKETING MIX
INNOVATIONS AND CUSTOMISATION TITAN EDGE- Positioned as World's Thinnest watch. With a thickness of 3.5 mm and an incredible slim movement of 1.15 mm. The brand is targeting Business Executives and professionals.
NEBULA A collection of intricately carved designs for women inspired by paisley and floral patterns Perfect to complement a traditional or contemporary outfit AVIATOR Inspired by the World War II fighter planes. Targeting the up market global Indian.
TITAN RAGA Titan also made its presence in the ladies watch segment. It have a sub brand Raga targeting the upwardly Mobile ladies in the premium segment Epitome of feminine grace
TITAN FLIP INDIA’S FIRST DUAL WATCH A DRAMATIC FUSION OF TECHNOLOGICAL AND STRUCTURAL INNOVATION. FLIP BEHAVES LIKE TWO DIFFERENT WATCHES, BUT ALLOWS YOU TO CHOOSE YOUR STYLE TO BLEND INTO ANY SITUATION, AT ANY GIVEN TIME.
TITAN-WWF . This series is being launched in collaboration with the International NGO -Worldwide Fund for Nature ( WWF). Targeted at the new generation consumers who wants to express their concern about animals and nature. Added a touch of social equity to the brand
CONSEQUENCES AFTER INNOVATIONS Branding laddering risky. Today, the Titan portfolio has over 60% of the domestic market share in the organized watch market. Titan has carefully created a market for itself through careful segmentation and branding strategies.It is a brand that showed the world that Indians are good in Branding.