100026 633606124964218750

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100026 633606124964218750

  1. 1. INNOVATIVE TITAN WATCHES<br />BY-PRIYA DARSHNI GOYAL<br />PALLAVI SHARMA<br />SHAKTI RAJPAL<br />WINNIE CHUGTAI<br />
  2. 2. SCOPE OF PRESENTATION<br />INTRODUCTION<br />MARKETING STRATEGY<br />INNOVATIONS AND CUSTOMISATION<br />CONSEQUENCES<br />
  3. 3. INTRODUCTION<br />TITAN GENESIS<br />TITAN INDUSTRIES VISION AND VALUES<br /> TITAN SUCCESS STORY<br />TITAN FOUND ITS PERSONA IN<br /> AAMIR.<br />
  4. 4. MARKETING STRATEGY<br />TITAN-Shaper of the watch industry not an adapter<br />AN ADVANTAGE THROUGH THE LAST TWO ELEMENTS OF VALUE CHAIN-marketing and service<br />MOST IMP COMPONENT OF MARKETING STRATEGY-innovation<br />PERRFECT MARKETING MIX<br />
  5. 5. INNOVATIONS AND CUSTOMISATION<br />TITAN EDGE-<br />Positioned as World&apos;s Thinnest watch. With a thickness of 3.5 mm and an incredible slim movement of 1.15 mm.<br />The brand is targeting Business Executives and professionals.<br />
  6. 6. NEBULA<br />A collection of intricately carved<br /> designs for women inspired by paisley<br /> and floral patterns<br />Perfect to complement a traditional or contemporary outfit<br />AVIATOR<br />Inspired by the World War II fighter planes. <br />Targeting the up market global<br /> Indian.<br />
  7. 7. TITAN RAGA<br />Titan also made its presence in the ladies watch segment. It have a sub brand Raga targeting the upwardly Mobile ladies in the premium segment<br />Epitome of feminine grace<br />
  8. 8. TITAN FLIP<br />INDIA’S FIRST DUAL WATCH<br />A DRAMATIC FUSION OF TECHNOLOGICAL AND STRUCTURAL INNOVATION. <br />FLIP BEHAVES LIKE TWO DIFFERENT WATCHES, BUT ALLOWS YOU TO CHOOSE YOUR STYLE TO BLEND INTO ANY SITUATION, AT ANY GIVEN TIME. <br />
  9. 9. TITAN-WWF<br />. This series is being launched in collaboration with the International NGO -Worldwide Fund for Nature ( WWF).<br />Targeted at the new generation consumers who wants to express their concern about animals and nature.<br /> Added a touch of social equity to the brand<br />
  10. 10. CONSEQUENCES AFTER INNOVATIONS<br />Branding laddering risky.<br />Today, the Titan portfolio has over 60% of the domestic market share in the organized watch market. <br />Titan has carefully created a market for itself through careful segmentation and branding strategies.It is a brand that showed the world that Indians are good in Branding.<br />
  11. 11. THANK YOU…..<br />

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