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Neuromarketing wt video

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    Neuromarketing wt video Neuromarketing wt video Presentation Transcript

    • Neuro Marketing
    • Test
      Woodland
      Bata
      2
    • Presentation Flow
      3
    • Why NeuroMarketing
      WHY
      4
    • What is NeuroMarketing
      WHAT
      5
    • How NeuroMarketing Works
      How
      Diagnose the Pain
      Differentiate your claims
      Demonstrate the Gain
      Deliver to old brain
      6
    • How Brain Works
      How
      7
    • Neuromarketing – Measurement Tools
      Focus Group
      Laddering
      How
      Survey
      fMRI
      Choice modeling
      Facial coding
      Eye tracking
      Voice Analysis
      Observation
      Response
      Latency
      Zmet
      8
    • Neuromarketing – Coke Vs. Pepsi
      EXAMPLE
      9
    • Neuromarketing – NewScientist
      EXAMPLE
      10
    • Neuromarketing – 7 Insights
      7 INSIGHTS
      11
    • Neuromarketing – Critique
      CRITIQUE
      12
    • Thank You . . .
      Any
      13