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Neuromarketing wt video

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  • 1. Ameya Wagle Anshul Talokar Zubin Tilwankar
  • 2. Woodland Bata 2
  • 3. Why What How Examples 7 Insights Critique 3
  • 4. W H Y • Cult Like Following / Zero Loyalty • Why and how prospects buy the products • Highest priced / lowest quality Neuromarketing 4
  • 5. W H A T Brainwave Activity Eye Tracking Skin Responses 5
  • 6. H o w Diagnose the Pain Differentiate your claims Demonstrate the Gain Deliver to old brain 6
  • 7. H o wBRA IN The Human Brain The Mamm alian Brain The Reptilia n Brain • New / Outermost Brain • Logic, Learning, Thoughts The Human Brain • Middle Brain • Emotions, Moods, Memory The Mammalian Brain • Old Brain • Basic Survival functions The reptilian brain 7
  • 8. H o w Focus Group Laddering Survey Choice modeling Observation fMRI Facial coding Voice Analysis Eye tracking Response Latency Zmet 8
  • 9. E X A M P L E 9
  • 10. E X A M P L E 10
  • 11. 7 I N S I G H T S The old brain is driven by emotions Old brain decides on basis of gain vs. pain trade-off Old brain is highly influenced by beginnings and endings Old brain is visually oriented and responds rapidly to images. Old brain perceives the “Pain of Buying” in relative, not absolute terms. Old brain understands only what is tangible, physical & concrete. Old brains control over buying decisions varies from culture to culture. 11
  • 12. C R I T I Q U E Supporters • More effective Advertisements • Specific Products Opponents • Brainwashing • Promotion of degraded products • Effective Political Propaganda 12
  • 13. Thank You . . . An y 13

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