Ameya Wagle
Anshul
Talokar
Zubin
Tilwankar
Woodland
Bata
2
Why
What
How
Examples
7 Insights
Critique
3
W
H
Y
• Cult Like Following / Zero
Loyalty
• Why and how prospects
buy the products
• Highest priced / lowest
quality
Neur...
W
H
A
T
Brainwave
Activity
Eye
Tracking
Skin
Responses
5
H
o
w
Diagnose the
Pain
Differentiate
your claims
Demonstrate
the Gain
Deliver to old
brain
6
H
o
wBRA
IN
The
Human
Brain
The
Mamm
alian
Brain
The
Reptilia
n Brain
• New / Outermost
Brain
• Logic, Learning,
Thoughts
...
H
o
w
Focus Group
Laddering
Survey
Choice modeling
Observation
fMRI
Facial coding
Voice Analysis
Eye tracking
Response
Lat...
E
X
A
M
P
L
E
9
E
X
A
M
P
L
E
10
7 I
N
S
I
G
H
T
S
The old brain is driven by emotions
Old brain decides on basis of gain vs. pain trade-off
Old brain is h...
C
R
I
T
I
Q
U
E
Supporters
• More effective
Advertisements
• Specific Products
Opponents
• Brainwashing
• Promotion of
deg...
Thank You . . .
An
y
13
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Neuromarketing wt video

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Neuromarketing wt video

  1. 1. Ameya Wagle Anshul Talokar Zubin Tilwankar
  2. 2. Woodland Bata 2
  3. 3. Why What How Examples 7 Insights Critique 3
  4. 4. W H Y • Cult Like Following / Zero Loyalty • Why and how prospects buy the products • Highest priced / lowest quality Neuromarketing 4
  5. 5. W H A T Brainwave Activity Eye Tracking Skin Responses 5
  6. 6. H o w Diagnose the Pain Differentiate your claims Demonstrate the Gain Deliver to old brain 6
  7. 7. H o wBRA IN The Human Brain The Mamm alian Brain The Reptilia n Brain • New / Outermost Brain • Logic, Learning, Thoughts The Human Brain • Middle Brain • Emotions, Moods, Memory The Mammalian Brain • Old Brain • Basic Survival functions The reptilian brain 7
  8. 8. H o w Focus Group Laddering Survey Choice modeling Observation fMRI Facial coding Voice Analysis Eye tracking Response Latency Zmet 8
  9. 9. E X A M P L E 9
  10. 10. E X A M P L E 10
  11. 11. 7 I N S I G H T S The old brain is driven by emotions Old brain decides on basis of gain vs. pain trade-off Old brain is highly influenced by beginnings and endings Old brain is visually oriented and responds rapidly to images. Old brain perceives the “Pain of Buying” in relative, not absolute terms. Old brain understands only what is tangible, physical & concrete. Old brains control over buying decisions varies from culture to culture. 11
  12. 12. C R I T I Q U E Supporters • More effective Advertisements • Specific Products Opponents • Brainwashing • Promotion of degraded products • Effective Political Propaganda 12
  13. 13. Thank You . . . An y 13
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