Macro Environment of a company refers to all those economic and non- economic factors which exercise their influence on the business activity in general and thus determine opportunities that a company may have to promote its business.
Macro Environment can be classified into two parts:
Economic system of the country determines the parameters of the business activity.
In Economic Environment of the country, macroeconomic scenario, phase of business cycle through which the economy is passing, organization of the financial system, and economic policies of the Government are the most important elements.
In Non-Economic Environment of the country, Political system, legal framework, socio-cultural system, values and attitudes, technological factors, etc. are the most important elements.