Viraali Korjaamo 9.2.2010
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Viraali Korjaamo 9.2.2010



Aamuluento Marblesin Aamutreenissä 9.2.2010

Aamuluento Marblesin Aamutreenissä 9.2.2010



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  • made this image using Adobe Photoshop CS3 back in January of 2009 and uploaded it to my photostream. Sometime between then and August 2009, someone copied it off here and added the caption "Socialism". The image since then went viral, showing up on streets in LA and T shirts. When the picture and the story behind it became popular in August, someone filed a fraudulent DMCA takedown notice with Flickr, which caused them to automatically take down the image without investigating the claim. I had to file a counter notification and they told me I can reupload it on September 22nd.
  • Nollasta 30 miljoonaan alle viidessä vuodessa
  • Likeness to forward (%) * number of destinees >1 10% X 5 ystävälle =0.5 5% x 20 = 1 15% x 10 = 1.5

Viraali Korjaamo 9.2.2010 Viraali Korjaamo 9.2.2010 Presentation Transcript

  • Get people talk about your stuff
  • Viral marketing Word-of-mouth Buzz
  • Definition of Buzz
    • Buzz captures the attention of consumers - and the media - to the point where talking about your brand or company becomes entertaining, fascinating, and newsworthy.
    • Format: event or activity
  • Definition of Viral
    • An attempt to deliver a marketing message that spreads quickly and exponentially among consumers.
    • Formats: email, video
    • + WOM is enabled
    • - Just another interruptive marketing message
  • Viraali on siis asia, joka leviää ihmiseltä toiselle, koska
    • ➦ aihe on hauska
    • ➦ aihe on kiinnostava ja ajankohtainen
    • ➦ aihe antaa mahdollisuuden taloudelliseen etuun
    • ➦ aihe pakottaa keskusteluun
    • ➦ aihe horjuttaa ikiaikaisia establishmentteja
    • ➦ aihe tai brändi sen takana ei ärsytä vastaanottajaa.
    • ----------------------------------------------------------
    • “ Get your free e-mail from”
  • Push the taboo button to start conversations
    • Herbal Essence shampoo commercial showing women making a lot of noise while washing her hair.
    • “ organic” or “orgasmic”
  • Push the unusual button to start conversations
    • How to sell deodorant?
    • Set up an airline!
    • Segmentation can be unusual
    • Wanna build a dating service?
  • Push the outrageous button to start conversations
    • How to market eCommerce site?
    • Ask a small city to change their name according to your brand!
  • Push the hilarious button to start conversations
  • Push the remarkable button to start conversations
    • Napster
    • Skype
    • Facebook
    • Spotify
    • Voddler
  • Push the secrets button to start conversations
    • “ psst, did you already have a Voddler?”
  • And then you need to do more:
    • 2 capture media: seeding
    • 3 advertise for attention: seeding
    • 4 police your product
  • Interesting stories are culturally relevant and get passed on from person to person.
  • Trans-media Storytelling
    • Interesting stories are culturally relevant and get passed on from person to person.
    • Long term, but non-linear ecosystem
    • Cross-media with digital heart
    • Earned media optimized reactive bits
    • Own media geared for adding value
    • Media used as a vehicle to carry the story forward, each medium has a pre-set role
  • 2007-08-24 2007-08-31 2007-09-07 2007-09-14 2007-09-21 2007-09-28 2007-10-05 2007-10-12 2007-10-19 2007-10-26 2007-11-02 2007-11-09 TV-Ensi-ilta Big Brother, UK, 1 näytös Cadbury Gorillan sosiaalisen median katsojaluvut Spooffit ilmestyy Gorilla Facebook groupit Blogit “löytävät” spooffit n. 5 000 000 sosiaalisen median katselua Source: 1000heads
  • TV-ensi-ilta
  • QUESTION What would get people talk about you? Why? Which taboo to touch?