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Making a Presentation


Helsinki School of Economics SUmmer Course material.

Helsinki School of Economics SUmmer Course material.

Published in Technology
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  • 1. Making a presentation
  • 2. Get ready for Showtime
    • Know the creative brief.
    • Be confident with the work you are presenting.
    • Agree beforehand your shared strategy.
    • Be yourself or enhanced version of you.
    • Dress appropriately.
    • Have fun!
  • 3. The Stage
    • Know how you will be presenting and sharing your work.
    • Carefully evaluate your audience.
    • Play as a team.
    • Control the time.
    • Behave appropriately.
    • Be prepared or improvise.
  • 4. The Story
    • Structure your presentation: introduction - the plot - suspense - surprise - conclusion
    • What do you need to tell? What is the key message?
    • Who are your story´s actors: logo, images, text, product, users?
    • How do your “characters” interact with each other to drive your message forward on the stage?
  • 5. The Story, cont.
    • What are your “characters” relationships to each other: harmonies, tensions, attractions, conflicts?
    • What do your characters say- and what they do mean?
    • How will the user interact with the characters on your stage?
  • 6. Theatrical Stunts
    • Use contrasts to make a point.
    • Alternate rhythm to create dynamism-
    • Use nuance to increase complexity.
    • Agree on terms and definitions to make you actually believe in the story you are telling.
    • If needed, be prepared to explain and repeat yourself.
  • 7. Other tricks of the trades
    • Use quotes for others to strengthen your points. This suggests your creative process is open to diverse influences and is knowledge-based.
    • Go to the brief to meet your client.
    • Keep in mind that your visuals support your concept, not the other way round.
    • Be aware of hidden or unintended meanings.
    • Be aware of cultural differences and if necessary signal this awareness.
    • Keep in mind every client is different.
    • Remember that no two projects are the same .
  • 8. GOOD LUCK!