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Making a presentation
Get ready for Showtime <ul><li>Know the creative brief. </li></ul><ul><li>Be confident with the work you are presenting. <...
The Stage <ul><li>Know how you will be presenting and sharing your work. </li></ul><ul><li>Carefully evaluate your audienc...
The Story <ul><li>Structure your presentation: introduction -  the plot  - suspense -  surprise  - conclusion </li></ul><u...
The Story, cont. <ul><li>What are your “characters” relationships to each other: harmonies, tensions, attractions, conflic...
Theatrical Stunts <ul><li>Use contrasts to make a point. </li></ul><ul><li>Alternate rhythm to create dynamism- </li></ul>...
Other tricks of the trades <ul><li>Use quotes for others to strengthen your points. This suggests  your creative process i...
GOOD LUCK!
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Making a Presentation

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Helsinki School of Economics SUmmer Course material.

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Transcript of "Making a Presentation"

  1. 1. Making a presentation
  2. 2. Get ready for Showtime <ul><li>Know the creative brief. </li></ul><ul><li>Be confident with the work you are presenting. </li></ul><ul><li>Agree beforehand your shared strategy. </li></ul><ul><li>Be yourself or enhanced version of you. </li></ul><ul><li>Dress appropriately. </li></ul><ul><li>Have fun! </li></ul>
  3. 3. The Stage <ul><li>Know how you will be presenting and sharing your work. </li></ul><ul><li>Carefully evaluate your audience. </li></ul><ul><li>Play as a team. </li></ul><ul><li>Control the time. </li></ul><ul><li>Behave appropriately. </li></ul><ul><li>Be prepared or improvise. </li></ul>
  4. 4. The Story <ul><li>Structure your presentation: introduction - the plot - suspense - surprise - conclusion </li></ul><ul><li>What do you need to tell? What is the key message? </li></ul><ul><li>Who are your story´s actors: logo, images, text, product, users? </li></ul><ul><li>How do your “characters” interact with each other to drive your message forward on the stage? </li></ul>
  5. 5. The Story, cont. <ul><li>What are your “characters” relationships to each other: harmonies, tensions, attractions, conflicts? </li></ul><ul><li>What do your characters say- and what they do mean? </li></ul><ul><li>How will the user interact with the characters on your stage? </li></ul>
  6. 6. Theatrical Stunts <ul><li>Use contrasts to make a point. </li></ul><ul><li>Alternate rhythm to create dynamism- </li></ul><ul><li>Use nuance to increase complexity. </li></ul><ul><li>Agree on terms and definitions to make you actually believe in the story you are telling. </li></ul><ul><li>If needed, be prepared to explain and repeat yourself. </li></ul>
  7. 7. Other tricks of the trades <ul><li>Use quotes for others to strengthen your points. This suggests your creative process is open to diverse influences and is knowledge-based. </li></ul><ul><li>Go to the brief to meet your client. </li></ul><ul><li>Keep in mind that your visuals support your concept, not the other way round. </li></ul><ul><li>Be aware of hidden or unintended meanings. </li></ul><ul><li>Be aware of cultural differences and if necessary signal this awareness. </li></ul><ul><li>Keep in mind every client is different. </li></ul><ul><li>Remember that no two projects are the same . </li></ul>
  8. 8. GOOD LUCK!

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