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Making a Presentation

Making a Presentation



Helsinki School of Economics SUmmer Course material.

Helsinki School of Economics SUmmer Course material.



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    Making a Presentation Making a Presentation Presentation Transcript

    • Making a presentation
    • Get ready for Showtime
      • Know the creative brief.
      • Be confident with the work you are presenting.
      • Agree beforehand your shared strategy.
      • Be yourself or enhanced version of you.
      • Dress appropriately.
      • Have fun!
    • The Stage
      • Know how you will be presenting and sharing your work.
      • Carefully evaluate your audience.
      • Play as a team.
      • Control the time.
      • Behave appropriately.
      • Be prepared or improvise.
    • The Story
      • Structure your presentation: introduction - the plot - suspense - surprise - conclusion
      • What do you need to tell? What is the key message?
      • Who are your story´s actors: logo, images, text, product, users?
      • How do your “characters” interact with each other to drive your message forward on the stage?
    • The Story, cont.
      • What are your “characters” relationships to each other: harmonies, tensions, attractions, conflicts?
      • What do your characters say- and what they do mean?
      • How will the user interact with the characters on your stage?
    • Theatrical Stunts
      • Use contrasts to make a point.
      • Alternate rhythm to create dynamism-
      • Use nuance to increase complexity.
      • Agree on terms and definitions to make you actually believe in the story you are telling.
      • If needed, be prepared to explain and repeat yourself.
    • Other tricks of the trades
      • Use quotes for others to strengthen your points. This suggests your creative process is open to diverse influences and is knowledge-based.
      • Go to the brief to meet your client.
      • Keep in mind that your visuals support your concept, not the other way round.
      • Be aware of hidden or unintended meanings.
      • Be aware of cultural differences and if necessary signal this awareness.
      • Keep in mind every client is different.
      • Remember that no two projects are the same .
    • GOOD LUCK!