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Buzz+Viral

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Helsinki School of Economics SUmmer Course material.

Helsinki School of Economics SUmmer Course material.

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Buzz+Viral Buzz+Viral Presentation Transcript

  • Get people talk about your stuff
  • Viral marketing Word-of-mouth Buzz
  • Definition of Buzz
    • Buzz captures the attention of consumers - and the media - to the point where talking about your brand or company becomes entertaining, fascinating, and newsworthy.
  •  
  • HOW TO DO IT?
  • Push the taboo button to start conversations
  •  
    • Herbal Essence shampoo commercial showing women making a lot of noise while washing her hair.
    • “ organic” or “orgasmic”
  • Push the unusual button to start conversations
    • How to sell deodorant?
    • Set up an airline!
    • Wanna build a dating service?
    • Segmentation can be unusual.
    • OverweightDate.com
  • Push the outrageous button to start conversations
    • How to market eCommerce site?
    • Ask a small city to change their name according to your brand!
  • Push the hilarious button to start conversations
  • ELÄMÄ ON!
  •  
  • Push the remarkable button to start conversations
    • Napster
    • Skype
  • Push the secrets button to start conversations
    • “ pst dude, did you already have a Google Gmail?”
    • 2nd secret: capture media
    • 3rd secret: advertise for attention
    • 4th secret: climb Buzz Everest
    • 5th secret: discover creativity
    • 6th secret: police your product
  •