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Buzz+Viral

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Helsinki School of Economics SUmmer Course material.

Helsinki School of Economics SUmmer Course material.

Published in: Technology, Business

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Transcript

  • 1. Get people talk about your stuff
  • 2. Viral marketing Word-of-mouth Buzz
  • 3. Definition of Buzz
    • Buzz captures the attention of consumers - and the media - to the point where talking about your brand or company becomes entertaining, fascinating, and newsworthy.
  • 4.  
  • 5. HOW TO DO IT?
  • 6. Push the taboo button to start conversations
  • 7.  
  • 8.
    • Herbal Essence shampoo commercial showing women making a lot of noise while washing her hair.
    • “ organic” or “orgasmic”
  • 9. Push the unusual button to start conversations
  • 10.
    • How to sell deodorant?
    • Set up an airline!
  • 11.
    • Wanna build a dating service?
    • Segmentation can be unusual.
    • OverweightDate.com
  • 12. Push the outrageous button to start conversations
  • 13.
    • How to market eCommerce site?
    • Ask a small city to change their name according to your brand!
  • 14. Push the hilarious button to start conversations
  • 15. ELÄMÄ ON!
  • 16.  
  • 17. Push the remarkable button to start conversations
  • 18.
    • Napster
    • Skype
  • 19. Push the secrets button to start conversations
  • 20.
    • “ pst dude, did you already have a Google Gmail?”
  • 21.
    • 2nd secret: capture media
    • 3rd secret: advertise for attention
    • 4th secret: climb Buzz Everest
    • 5th secret: discover creativity
    • 6th secret: police your product
  • 22.