9 Lessons from the Arctic
My philosophy of creating great startups
Antti Vilpponen
2007 - present
CEO, Co-Founder at ArcticStartup
2009 - present
Advisor, Co-Founder at Kisko Ventures
2007 - 2009
Producer,...
Entrepreneur
Startup Entrepreneur
"A startup is a human institution designed
to deliver a new product or service under
conditions of extreme uncertainty"
-E...
9 attributes of successful startups
(influenced by A.Martinson & M.Mickos)
#1 - Team
#1 - Team
Co-founders
Advisors
(Investors)
Mårten Mickos: Culture eats strategy for breakfast
#2 - Bootstrap
#2 - Bootstrap
Keep your costs down as long as you can,
ultimately until PMF has been achieved.
Take money to scale.
#3 - Commercialize early
#3 - Commercialize early
Shows commercial potential. Free is easy.
Your best investors are your customers.
Orders before d...
#4 - Embrace the pitch
#4 - Embrace the pitch
In 30 to 60 seconds, you should be able to tell the
key points about your business, what you do, wh...
#5 - Be ready to pivot
#5 - Be ready to pivot
Truth: no company ever accomplished what it set
out to do.
Case Applifier, from a facebook game to a...
#6 - Customer Development
#6 - Customer Development
Google Steve Blank & Eric Ries.
The more communication you have with potential
clients, the bett...
#7 - Go-To-Market
#7 - Go-To-Market
Boy meets girl example - first impressions count.
Part of success, but also part of your brand.
Research,...
#7 - Data is everything
#7 - Data is everything
Feelings guide you wrong, trust data.
Analyze customer acquisition,
usage, new features, etc.
#8 - Learn & network, online & offline
#8 - Learn & network, online & offline
There’s always the first time.
Best way to learn is to write about it.
Internet is fu...
#9 - Keep pushing, have fun
#9 - Keep pushing, have fun
Best way not to give up is by having fun.
Success takes years.
"Success is the ability to go from one
failure to another with no loss of
enthusiasm."
-Winston Churchill-
Thank you.
Antti Vilpponen
http://antti.vilpponen.net
antti@arcticstartup.com
@vilpponen
9 Lessons From The Arctic
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9 Lessons From The Arctic

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My presentation I gave in Poznan, Poland about attributes successful startups in the Nordics and Baltics have.

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Transcript of "9 Lessons From The Arctic"

  1. 1. 9 Lessons from the Arctic My philosophy of creating great startups Antti Vilpponen
  2. 2. 2007 - present CEO, Co-Founder at ArcticStartup 2009 - present Advisor, Co-Founder at Kisko Ventures 2007 - 2009 Producer, Co-Founder at Gyllene Skor 2006 - 2007 Sales Director at Apaja Online Entertainment
  3. 3. Entrepreneur
  4. 4. Startup Entrepreneur
  5. 5. "A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty" -Eric Ries-
  6. 6. 9 attributes of successful startups (influenced by A.Martinson & M.Mickos)
  7. 7. #1 - Team
  8. 8. #1 - Team Co-founders Advisors (Investors) Mårten Mickos: Culture eats strategy for breakfast
  9. 9. #2 - Bootstrap
  10. 10. #2 - Bootstrap Keep your costs down as long as you can, ultimately until PMF has been achieved. Take money to scale.
  11. 11. #3 - Commercialize early
  12. 12. #3 - Commercialize early Shows commercial potential. Free is easy. Your best investors are your customers. Orders before development?
  13. 13. #4 - Embrace the pitch
  14. 14. #4 - Embrace the pitch In 30 to 60 seconds, you should be able to tell the key points about your business, what you do, why, who are the customers, how you make money as well as why you are better than others.
  15. 15. #5 - Be ready to pivot
  16. 16. #5 - Be ready to pivot Truth: no company ever accomplished what it set out to do. Case Applifier, from a facebook game to a cross- promotion ad network on FB with 55M MAUs. Flickr.
  17. 17. #6 - Customer Development
  18. 18. #6 - Customer Development Google Steve Blank & Eric Ries. The more communication you have with potential clients, the better in sync you are with the market. You’re solving customers’ problems, not your own.
  19. 19. #7 - Go-To-Market
  20. 20. #7 - Go-To-Market Boy meets girl example - first impressions count. Part of success, but also part of your brand. Research, analyze, plan, execute.
  21. 21. #7 - Data is everything
  22. 22. #7 - Data is everything Feelings guide you wrong, trust data. Analyze customer acquisition, usage, new features, etc.
  23. 23. #8 - Learn & network, online & offline
  24. 24. #8 - Learn & network, online & offline There’s always the first time. Best way to learn is to write about it. Internet is full of information regarding startups, use it! We’re not in The Valley, EU is more fragmented.
  25. 25. #9 - Keep pushing, have fun
  26. 26. #9 - Keep pushing, have fun Best way not to give up is by having fun. Success takes years.
  27. 27. "Success is the ability to go from one failure to another with no loss of enthusiasm." -Winston Churchill-
  28. 28. Thank you. Antti Vilpponen http://antti.vilpponen.net antti@arcticstartup.com @vilpponen

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