1. 9 Lessons from the Arctic
My philosophy of creating great startups
2. 2007 - present
CEO, Co-Founder at ArcticStartup
2009 - present
Advisor, Co-Founder at Kisko Ventures
2007 - 2009
Producer, Co-Founder at Gyllene Skor
2006 - 2007
Sales Director at Apaja Online Entertainment
4. Startup Entrepreneur
5. "A startup is a human institution designed
to deliver a new product or service under
conditions of extreme uncertainty"
6. 9 attributes of successful startups
(inﬂuenced by A.Martinson & M.Mickos)
7. #1 - Team
8. #1 - Team
Mårten Mickos: Culture eats strategy for breakfast
9. #2 - Bootstrap
10. #2 - Bootstrap
Keep your costs down as long as you can,
ultimately until PMF has been achieved.
Take money to scale.
11. #3 - Commercialize early
12. #3 - Commercialize early
Shows commercial potential. Free is easy.
Your best investors are your customers.
Orders before development?
13. #4 - Embrace the pitch
14. #4 - Embrace the pitch
In 30 to 60 seconds, you should be able to tell the
key points about your business, what you do, why,
who are the customers, how you make money as
well as why you are better than others.
15. #5 - Be ready to pivot
16. #5 - Be ready to pivot
Truth: no company ever accomplished what it set
out to do.
Case Appliﬁer, from a facebook game to a cross-
promotion ad network on FB with 55M MAUs.
17. #6 - Customer Development
18. #6 - Customer Development
Google Steve Blank & Eric Ries.
The more communication you have with potential
clients, the better in sync you are with the market.
You’re solving customers’ problems,
not your own.
19. #7 - Go-To-Market
20. #7 - Go-To-Market
Boy meets girl example - ﬁrst impressions count.
Part of success, but also part of your brand.
Research, analyze, plan, execute.
21. #7 - Data is everything
22. #7 - Data is everything
Feelings guide you wrong, trust data.
Analyze customer acquisition,
usage, new features, etc.
23. #8 - Learn & network, online & ofﬂine
24. #8 - Learn & network, online & ofﬂine
There’s always the ﬁrst time.
Best way to learn is to write about it.
Internet is full of information regarding startups,
We’re not in The Valley, EU is more fragmented.
25. #9 - Keep pushing, have fun
26. #9 - Keep pushing, have fun
Best way not to give up is by having fun.
Success takes years.
27. "Success is the ability to go from one
failure to another with no loss of
28. Thank you.