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Executive briefing presentation: A strategic approach to LinkedIn
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Executive briefing presentation: A strategic approach to LinkedIn

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LinkedIn can be a powerful platform for enterprise brands. This executive briefing presentation covers four main areas; business development, thought leadership, customer activation, and recruiting. …

LinkedIn can be a powerful platform for enterprise brands. This executive briefing presentation covers four main areas; business development, thought leadership, customer activation, and recruiting.

Areas covered include:
- How to connect and engage on LinkedIn.
- Utilize features to establish thought leadership.
- How brands leverage LinkedIn for content strategy.
- Using LinkedIn for recruiting employees.
- How to turn employees into a valuable first line recruiting force for the brand.
- How LinkedIn is more effective for lead generation than other social networks.
- How to use LinkedIn’s Signal tool.
- How to leverage user-generated LinkedIn groups.
- Advantages of a brand-focused LinkedIn group.

Published in: Business, Education

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Transcript

  • 1. Executive BriefingLinkedIn for theenterprise
  • 2. Agenda for this briefing•••••••••
  • 3. Presenters for this briefing • • • • • • • • • •
  • 4. Executive BriefingWhy LinkedIn matters
  • 5. LinkedIn by the numbers••••••••••
  • 6. Executive BriefingBusiness development
  • 7. Business development• Visitor to lead-conversion rates•••
  • 8. Tips for generating leads on LinkedIn•••
  • 9. Business development summary••
  • 10. Executive BriefingEstablishing thoughtleadership
  • 11. 5 components of thought leadership success• Ideation • Multimedia• Listening • Authorship• Search data • Presentations• Industry trends • Conversations• Memes • Educate, • Speaking empower engagements employees • Blog • Tools and • When and where • Forum/group measurement • Cross-promotion participation • Content life cycle • Industry management interviews
  • 12. Establishing thought leadership :
  • 13. Thought leadership: Content syndication•••
  • 14. Thought leadership: Group participation•• - - -•
  • 15. Thought leadership: Group data and discovery••••
  • 16. Thought leadership: Question and answer•••
  • 17. Content strategy on LinkedIn Audience insights Content inventory Messaging strategy Editorial calendar Product strategy Gap analysis Style guide Presence framework Messaging Measurement Channel integration Content architecture framework development
  • 18. Content strategy: Channels within LinkedIn
  • 19. Executive BriefingActivating customeradvocates
  • 20. Creating customers
  • 21. Creating customers
  • 22. Activating advocates
  • 23. Engagement breeds advocacy
  • 24. Executive Briefing:Recruiting
  • 25. Recruiting on LinkedIn•••
  • 26. Help for hiring managers••••
  • 27. Recruiting from groups••••
  • 28. Enterprise HR department••••
  • 29. Summary of recruiting•••
  • 30. Executive BriefingBonus: LinkedIn signal
  • 31. LinkedIn Signal : A business intelligence tool••••
  • 32. A summary of this briefing•••••••••••••

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