Facebook Timeline for brands has three very clear themes for companies to consider:
1. Brand your page
2. Highlight what matters
3. Manage everything in one place
There are elements of change to the Timeline that roll up to these higher level themes that are covered in this Point-of-View including: apps, cover, pinned posts, administration, milestones and more.
Timeline increases the opportunity for companies to dramatically and visually brand themselves on Facebook in ways they never could before with the addition of features such as cover photos and expanded story layouts.
The level of engagement brands will be able to have with their consumers on Facebook now is nearly limitless with the addition of admin features like Activity Log and the addition of private messaging functionality.
Overall – the change to Timeline for brands is one directed at increasing engagement between brands and their fans and consumers while allowing companies the freedom and power of visual branding and expression.
This brie!ng attempts to outline some of the highlights and most important points of consideration for brands.