This presentation analyses and explains the theory and practice of what is design thinking and its importance in business strategies.

1. What is Design Thinking?

2. http://www.effectiveui.com/blog/wp-content/uploads/2014/08/ux-design-process.jpg

5. ● Personal Computing
Apple II
● Desktop Publishing
Macintosh
● Music Management
iTunes
● Portable Music iPod
● Mobile Phone iPhone
● Portable Computer iPad
● Retail Apple Store

6. “If Coca-Cola were to lose all
of its production-related
assets in a disaster, the
company would survive.”
- Coca-Cola Executive
This is how much the
company has been
embedded into the hearts
and minds through a very
well designed brand strategy
that can last for centuries.

8. ● Bill Bowerman
creating original Nike
sole taking
inspiration from his
wife making waffle
iron for breakfast.

9. ● Thomas Burberry
developed in the years
between the two World
Wars that its ubiquitous
Trench Coat and the
trademark Burberry Check
pattern which was originally
used as a lining. The colors
reflected the inspiration
from war.

10. “Design thinking is a human-centered approach to
innovation that draws from the designer's toolkit to
integrate the needs of people, the possibilities of technology,
and the requirements for business success.”
Tim Brown, president and CEO