This is one of
Nokia For this project, we sourced programmable
LED panels from Germany. The light box
‘Comes with Music’ holds about 35 of these panels, which
campaign, Christmas 2008, creates the right intensity of light and
London flagship store & T5 colour to cover the whole area.
Designed by Euro RSCG KLP
We then applied dramatic red mirror vinyl
stripes onto the window, creating depth
and allowing the light movement to come
The brief through the gaps between the colourful
We were asked to source and build stripes. A full width plinth supported the range
complex colour-changing light boxes, and of XpressMusic devices and accessories
create the interactive in-store display for that were the heroes on each window.
Nokia’s ‘Comes with Music’ campaign.
The objective was to promote Nokia’s free In-store, we continued the campaign by
music download accessory. installing and managing the AV system of
two plasma screens, together with laptops
The work and handsets and an experience table.
The challenge – our light boxes needed
to be bright enough to show the required The results
coloured light washes in south-facing This campaign looked amazing, and
windows in daylight. They also needed to provoked great interest from customers
be flexible enough to be adapted mid- and the public. The lightboxes and
campaign and changed completely for graphics created the right visual impact
future campaigns. and theatre in the windows the campaign
set out to achieve.
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McKenzie Clark Client Project Design
Nokia ‘Comes with Music’ campaign, Euro RSCG KLP
Christmas 2008, London
flagship store & T5