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Case Nokia Music Euro Rscg

Case Nokia Music Euro Rscg






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    Case Nokia Music Euro Rscg Case Nokia Music Euro Rscg Document Transcript

    • This is one of our retail projects Nokia For this project, we sourced programmable LED panels from Germany. The light box ‘Comes with Music’ holds about 35 of these panels, which campaign, Christmas 2008, creates the right intensity of light and London flagship store & T5 colour to cover the whole area. Designed by Euro RSCG KLP We then applied dramatic red mirror vinyl stripes onto the window, creating depth and allowing the light movement to come The brief through the gaps between the colourful We were asked to source and build stripes. A full width plinth supported the range complex colour-changing light boxes, and of XpressMusic devices and accessories create the interactive in-store display for that were the heroes on each window. Nokia’s ‘Comes with Music’ campaign. The objective was to promote Nokia’s free In-store, we continued the campaign by music download accessory. installing and managing the AV system of two plasma screens, together with laptops The work and handsets and an experience table. The challenge – our light boxes needed to be bright enough to show the required The results coloured light washes in south-facing This campaign looked amazing, and windows in daylight. They also needed to provoked great interest from customers be flexible enough to be adapted mid- and the public. The lightboxes and campaign and changed completely for graphics created the right visual impact future campaigns. and theatre in the windows the campaign set out to achieve. If you would like to know how we could help you why not call our sales department on 020 7231 6070 McKenzie Clark Unit 1, Glengall Business Centre 43 Glengall Road London SE15 6NJ
    • McKenzie Clark Client Project Design Nokia ‘Comes with Music’ campaign, Euro RSCG KLP Christmas 2008, London flagship store & T5