Internet user behaviour – india


Published on

Published in: Technology, Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Internet user behaviour – india

  1. 1. Internet User Behaviour – India<br />
  2. 2. 1,173,108,018 (1.1 billion) population and 88,000,000(88 million) active Internet users in 2010<br />Statistics about Internet usage and penetration in India (2010):<br />
  3. 3. Total of 6.9% penetration rate (6.9 persons using Internet out of 100)<br />India has 10.52 million broadband users (till Oct.2010), constituting 6.0% of the population.<br />
  4. 4. 2/3rd households have ‘multiple’ users in them<br />97% are regular users and 79% use daily<br />70% of people who know computer have used Internet<br />19-40 years age group constitutes nearly 85% among Internet users<br />Statistics about Internet usage considering Age Group and Gender <br />
  5. 5. 85% of Internet users are male<br />11% of working women, 6% non-working women and 2% housewives use Internet<br />46% of net users are graduate, 26% are post-graduate<br />
  6. 6. Statistics about Internet usage considering States<br />Maharashtra tops with 1.8 million broadband subscribers<br />Mumbai has most number of Internet users nearly 3.24 million<br />
  7. 7. 94% of total users use Internet for Email purposes<br />72% of total users use Internet for download music followed by Chatting (56%)<br />Other major purposes for using Internet are job searching (56%), social networking sites (54%) and finding information on search engine (52%)<br /> 13,188,580 Facebook users on August 31/10, 1.1% penetration rate of total Internet users<br /> Cyber cafes account for maximum Internet usage with over 37% of all users accessing Internet through cyber cafes<br />Statistics about Internet usage considering browsing habits :<br />
  8. 8. 30 million Indians who are online consumers are members of social networking sites<br />20 million of these spend time on social networking sites daily<br />Indians spend more time on social media than they do checking personal email<br />Over the next six months 45,000 online Indians intend to join social networking sites each day<br />Social Media in India<br />
  9. 9. 1/4th of online Indians were able to recall brands using social media<br />Having a social media presence connotes ‘innovation’ ‘customer friendliness’ and a sense of ‘cool’<br />Nearly 40 million Indians are using online reviews to inform purchase decisions<br />67 percent of Indians who are on the web use online reviews to help them make purchases<br />60 percent Indians who are social media users are open to being approached by brands<br />
  10. 10. Social Media in India is growing at 100 percent and is likely to touch 45 million users by 2012<br />60% of the social networking traffic come from Non Metro-Cities but the highest traffic generating city still remains to be a Metro i.e. Mumbai<br />The highest number of active users are from the 15-24 age group but LinkedIn has a different age group of active users i.e. 25-34 age-group<br />The male-female ratio shows consistency with the overall population break-up by gender i.e. 80:20 in favor of males<br />
  11. 11. Social media in India reaches out to 60 per cent of the online Indian audience<br />Facebook and Orkut, together cater to about 90 per cent of the users in the social media space.<br />Facebook is the only social network in India that has witnessed a tremendous growth, almost doubling its users in the last 6 months.<br />Highest number of active social media audience in India are in the age group of 15-24 and are graduates who are looking for a Job or planning further studies<br />
  12. 12. The maximum users come from the ‘less than 2 lakhs p.a.’ income category. This is because social networks are primarily driven by the youth<br />More than 45% of the users on Social Networks return during the day. Facebook tops the list with users re-visiting more than 3 times during a day<br />Majority of the time spent by the Indian audience on Facebook is on Interactive Games/Applications and then on viewing Photos<br />
  13. 13. Top Social Media websites and their growth Nov 09 – Nov 10<br />
  14. 14. The number of mobile phone users in India is more than 65% of total population<br />No.2 in the world<br />20 million new subscribers per month!<br />35+ million mobile internet users<br />Mobile internet usage in India will touch 250+ million by 2015<br />Mobile Internet Usage in India<br />
  15. 15. 75% of the mobile web users are from the age group of 20-30 years.<br />Only 5% of the mobile internet users are aged more over 35 years.<br />89% of the mobile web users are male.<br />Nokia comprises 54% of handsets used for web surfing.<br />
  16. 16. Samsung contributes 18% of handsets used for web browsing.<br />Mobile content constitutes a major chunk of 39% for using mobile internet.<br />Entertainment and Lifestyle forms 29% of mobile internet surfing requirements.<br />