Point of sales materials

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Мини-пособие о POSM в котором много нового и хорошего, а иногда просто идиотического с мест продаж :)
Если хотите больше, то Вам сюда: http://proposm.livejournal.com/

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Point of sales materials

  1. 1. Point Of Sales Materials
  2. 2. Very creative display Cartoon’s  Kitekat   Kinder  surprise    
  3. 3. Very creative display Markers  Edding   Guitars  from  YAMAHA  
  4. 4. Very creative display Football  balls  
  5. 5. Merchandising – out of stock ;) Bonaqua  (Coca-­‐Cola)  vs  Pepsi  (PepsiCo)    
  6. 6. “Raider” seizure Stand  HEINEKEN   Stand  Thermasilk  
  7. 7. “Raider” seizureStarui  Melnik  (beer)   Camay  &  BalLka  
  8. 8. Pallet decoration Homemade  Cif   New  Beer  
  9. 9. Pallet decoration
  10. 10. Promo SKUs“Premium”  BUY&Get   Orbit  +  Snickers  
  11. 11. Alcohol brands Absolut   Johnnie  Walker  
  12. 12. Alcohol brands BACARDI   Jagermeister  
  13. 13. Alcohol brands Board  Stand  for  Vine  Brand     MarLni  
  14. 14. Alcohol brands STOCK   Chinzano  
  15. 15. Alcohol brands Jameson  и  BallanLnes   Finlandia  
  16. 16. Cross-category Flavor  for  chicken   Vodka  &  chocolate  
  17. 17. Cross-categoryGilleZe  everywhere…   Raid  vs  Food  
  18. 18. Dispensers Persil   Ariel  
  19. 19. No fantasy >>> just regular shelf
  20. 20. No fantasy >>> just regular shelf
  21. 21. Future for all POSM>>> Anton  Razumov   +7  916  705  80  04   anton.razumov@gmail.com   linkedin.com/in/antonrazumov   slideshare.net/antonrazumov   twiZer.com/ZooMik  

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