Main Crucial Trends in 2013

520 views

Published on

Main Consumer Trends in 2013: To watch out!
Following presentation has been delivered on Morning meeting (www.synapse.co) at Jan,19

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
520
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Main Crucial Trends in 2013

  1. 1. 3                      crucial  consumer          trends  in  2013
  2. 2. PRESUMERS  &  CUSTOWNERSEMERGING2MOBILE  MOMENTS…if  we  will  have  +me  ;-­‐)
  3. 3. PRESUMERS  &  CUSTOWNERS “Consumers  will  embrace  even  more  ways  to  par5cipate  in   the  funding  and  (pre-­‐)launch  of  new  products  and  brands.”   PRESUMERS  spent  on  crowdfunding  plaHorms:   •  2009  -­‐  USD  530  million   •  2011  -­‐  USD  1.3  billion     •  2012  -­‐  USD  2.8  billion  *source:  Massolu+on/The  Economist,  May  2012).    
  4. 4. PRESUMERS  &  CUSTOWNERS ZAOZAO:     Fundable:    Social  pretailer  for  fashion  lovers   Equity  crowdfunding  plaHorm     Launched   in   September   2012,   Hong   Kong   F u n d a b l e   i s   a   U S -­‐ b a s e d   e q u i t y   based   ZAOZAO   bills   itself   “Your   social   crowdfunding   plaHorm   for   start-­‐up   pretailer”.  The  new  online  plaHorm  allows   companies,   aiming   to   take   advantage   of   fashion   designers   to   post   pre-­‐   launch   the   JOBS   Act   legisla+on   in   the   US   (see   products   and   get   funds   for   produc+on   via   above).   To   date,   start-­‐ups   on   Fundable   the   site’s   community   of   fashion-­‐loving   have   offered   “rewards”,   such   as   products   crowdfunders   or  experiences,  to  investors.  *source:  Massolu+on/The  Economist,  May  2012).    
  5. 5. EMERGING2 products  and  services  from  emerging  markets  for  emerging  markets   In  2013,  the  GDP  of  emerging  markets  will   exceed  advanced  markets  for  the  first     Ome*  to  USD  44.1  trillions  versus  USD  42.7*measured  in  Purchasing  Power  Parity  terms    **Source:  IMF,  October  2012  
  6. 6. EMERGING2 Lenovo:     WeChat:     Asian  smartphone  strategy   Chinese  messaging  app  In   October   2012,   Lenovo   started   selling   a   range   Tencent’s   WeChat,   the   Chinese   voice,   text   and  of   smartphones   in   Indonesia,   from   the   high-­‐end   photo   messaging   service   has   changed   its   name  K860   with   an   8   megapixel   camera   and   8   GB   of   from  ‘Weixin’,  to  have  broader  global  appeal.  In  memory,  down  to  more  affordable  smartphones.   September  2012  the  service  added  Hindi  support  The   manufacturer   also   announced   that   it   would   in   India,   having   already   added   Portuguese   (for  launch   a   smartphone   for   the   Indian   market   by   the  Brazilian  market)  and  Indonesian.  It  recently  March   2013,   looking   to   build   on   its   posi+on   as   topped  200  million  users  worldwide.  the  second  largest  smartphone  maker  in  China.  
  7. 7. MOBILE  MOMENTS “Lifestyle  mul5-­‐if-­‐not-­‐hyper-­‐tasking:  why  micro-­‐convenience,  mini-­‐ experiences  and  digital  snacks  will  rule  in  2013.”   A  survey  of  US  adult  smartphone  owners  found  that     63%  of  female  respondents  and  73%  of  male  respondents     don’t  go  an  hour  without  checking  their  phone*  *Source:  Harris  Interac+ve,  June  2012  **Source:  Pew  Research  Centre,  September  2012  ***Source:  DFKI,  November  2011  
  8. 8. MOBILE  MOMENTS Cell  phone  users  (18-­‐24)      109.5/day  &  >3  200  /per  month  *Source:  Harris  Interac+ve,  June  2012  **Source:  Pew  Research  Centre,  September  2012  ***Source:  DFKI,  November  2011  
  9. 9. MOBILE  MOMENTS   An  academic  study  of  Android  users’  app-­‐habits   revealed  that  while  users  spend  nearly  one  hour   on  their  devices  a  day,  the  average  app  session   lasted  only  just  over  a  minute  *Source:  Harris  Interac+ve,  June  2012  **Source:  Pew  Research  Centre,  September  2012  ***Source:  DFKI,  November  2011  
  10. 10. MOBILE  MOMENTS Snapchat:     WeChat:    Temporary  photo  sharing  app   Hyper  social  features  Snapchat   is   an   app   that   enables   users   to   share   The   ‘Remote   Shake’   feature   randomly   connects  images  that  can  only  be  viewed  by  the  recipient   two   users   who   shake   their   phones   at   the   same  for  a  few  seconds  before  they  ‘self-­‐destruct’.  The   +me,   while   ‘Drim   Bonle’   allows   users   to   send   a  developers  announced  in  October  2012  that  the   virtual  message  in  a  bonle  ‘out  to  sea’,  where  it  service  was  processing  20  million  images  a  day.   can   it   collected   (and   read)   by   another   random   user.  
  11. 11. Thank  you!   Anton Razumov ex.Brand Manager Pantene Pro-V +91 981 879 05 08 anton.razumov@gmail.com linkedin.com/in/antonrazumov slideshare.net/antonrazumov twitter.com/ZooMik
  12. 12. CELEBRATION  NATION “Flaun5ng  the  new  ‘it’  cultures.”   Emerging  markets  will  proudly  export  and   even  flaunt  their  naOonal  and  cultural     heritage  in  the  next  12  months.  *Source:  www.trendwatching.com  
  13. 13. CELEBRATION  NATION House  of  Masaba:     Pop  Art  sarees  Mumbai-­‐based  luxury  fashion  designer  Masaba  Gupta’s  House  of  Masaba  has  reinvented  the  tradi+onal   Indian   sarees   with   quirky,   modern   mo+fs   and   Pop   Art   prints   that   are   targeted   at  young  female  consumers.  Released  in  Spring  2012,  her  black-­‐and-­‐  white  camera  print  saree  has  been  favored  by  several  Indian  celebri+es,  as  have  her  cow-­‐  and  animal-­‐print  versions.  Prices  range  from  INR  8,000  to  10,000.  

×