PRESUMERS & CUSTOWNERSEMERGING2MOBILE MOMENTS…if we will have +me ;-‐)
PRESUMERS & CUSTOWNERS “Consumers will embrace even more ways to par5cipate in the funding and (pre-‐)launch of new products and brands.” PRESUMERS spent on crowdfunding plaHorms: • 2009 -‐ USD 530 million • 2011 -‐ USD 1.3 billion • 2012 -‐ USD 2.8 billion *source: Massolu+on/The Economist, May 2012).
PRESUMERS & CUSTOWNERS ZAOZAO: Fundable: Social pretailer for fashion lovers Equity crowdfunding plaHorm Launched in September 2012, Hong Kong F u n d a b l e i s a U S -‐ b a s e d e q u i t y based ZAOZAO bills itself “Your social crowdfunding plaHorm for start-‐up pretailer”. The new online plaHorm allows companies, aiming to take advantage of fashion designers to post pre-‐ launch the JOBS Act legisla+on in the US (see products and get funds for produc+on via above). To date, start-‐ups on Fundable the site’s community of fashion-‐loving have oﬀered “rewards”, such as products crowdfunders or experiences, to investors. *source: Massolu+on/The Economist, May 2012).
EMERGING2 products and services from emerging markets for emerging markets In 2013, the GDP of emerging markets will exceed advanced markets for the ﬁrst Ome* to USD 44.1 trillions versus USD 42.7*measured in Purchasing Power Parity terms **Source: IMF, October 2012
EMERGING2 Lenovo: WeChat: Asian smartphone strategy Chinese messaging app In October 2012, Lenovo started selling a range Tencent’s WeChat, the Chinese voice, text and of smartphones in Indonesia, from the high-‐end photo messaging service has changed its name K860 with an 8 megapixel camera and 8 GB of from ‘Weixin’, to have broader global appeal. In memory, down to more aﬀordable smartphones. September 2012 the service added Hindi support The manufacturer also announced that it would in India, having already added Portuguese (for launch a smartphone for the Indian market by the Brazilian market) and Indonesian. It recently March 2013, looking to build on its posi+on as topped 200 million users worldwide. the second largest smartphone maker in China.
MOBILE MOMENTS “Lifestyle mul5-‐if-‐not-‐hyper-‐tasking: why micro-‐convenience, mini-‐ experiences and digital snacks will rule in 2013.” A survey of US adult smartphone owners found that 63% of female respondents and 73% of male respondents don’t go an hour without checking their phone* *Source: Harris Interac+ve, June 2012 **Source: Pew Research Centre, September 2012 ***Source: DFKI, November 2011
MOBILE MOMENTS Cell phone users (18-‐24) 109.5/day & >3 200 /per month *Source: Harris Interac+ve, June 2012 **Source: Pew Research Centre, September 2012 ***Source: DFKI, November 2011
MOBILE MOMENTS An academic study of Android users’ app-‐habits revealed that while users spend nearly one hour on their devices a day, the average app session lasted only just over a minute *Source: Harris Interac+ve, June 2012 **Source: Pew Research Centre, September 2012 ***Source: DFKI, November 2011
MOBILE MOMENTS Snapchat: WeChat: Temporary photo sharing app Hyper social features Snapchat is an app that enables users to share The ‘Remote Shake’ feature randomly connects images that can only be viewed by the recipient two users who shake their phones at the same for a few seconds before they ‘self-‐destruct’. The +me, while ‘Drim Bonle’ allows users to send a developers announced in October 2012 that the virtual message in a bonle ‘out to sea’, where it service was processing 20 million images a day. can it collected (and read) by another random user.
CELEBRATION NATION “Flaun5ng the new ‘it’ cultures.” Emerging markets will proudly export and even ﬂaunt their naOonal and cultural heritage in the next 12 months. *Source: www.trendwatching.com
CELEBRATION NATION House of Masaba: Pop Art sarees Mumbai-‐based luxury fashion designer Masaba Gupta’s House of Masaba has reinvented the tradi+onal Indian sarees with quirky, modern mo+fs and Pop Art prints that are targeted at young female consumers. Released in Spring 2012, her black-‐and-‐ white camera print saree has been favored by several Indian celebri+es, as have her cow-‐ and animal-‐print versions. Prices range from INR 8,000 to 10,000.