THE CHALLENGETo design an applica.on that will present NDTVs video content in a lean-‐back experience for users.
THE INSIGHTNews never happens in isola.on. Every event, no maCer how small, is linked to other events. For example, farmer suicides in India may be linked to government policies, world economic trends, even global warming. Understanding the context is as important as geGng the latest news.
Unlike tradi.onal mediums (like newspapers or TV), the web is not restricted by limited space. This, coupled with its interac.ve nature, can allow the user to explore all the diﬀerent aspects of every news story hes interested in. Crea.ng a news repository which covers not only the en.re breadth of news categories, but the complete depth of each individual story. THE OPPORTUNITY
THE SOLUTIONWhere users dont just watch news, they analyse it, share it, discuss it, respond to it, and ul.mately, become a part of it. This video portal will be a full screen immersive video experience, where users can swim through an ocean of NDTV videos, naviga.ng across various parameters, with the ability to zoom into any detail, or zoom out to get a broader perspec.ve -‐ all on one page.
Roll over and select one of the 3 live channels to watch it full screen.
Roll over to access the player controls, change channels, or view the program guide. Users can also choose to popout the video player to con.nue browsing the site while watching live TV. On exi.ng the live stream, users will be taken back to the home page to browse other videos.
MORE THAN ONE WAY TO BROWSE VIDEOS.DISCOVERING CONNECTIONS.
Most recent video, by default. Or can be set manually to any breaking story by the NDTV team.
Videos that have the strongest connec.on to the story, appear closer to the video, and are connected by thicker lines.
This op.on is available on every video which is a follow-‐up story, across the site.
Here, users can see all the videos tagged under a single topic. To see the story from the day it broke, to its latest update.
WATCHING VIDEOS.PLUS CONTENT FROM ACROSS THE WEB.
Besides comments and related NDTV U videos, users can also check out related content from across the internet, giving users a total perspec.ve on what people have to say on any par.cular news topic.
Updates on stories the user has chosen to follow will appear on his dashboard page. They can also be pushed to him through Facebook, TwiCer or via RSS.
Users can check out stories other people are following, and choose to follow it themselves.
Users who are already logged in will skip this page.
This is the moderator’s view of the NDTV U chat.
Close up of videos list,and controller.v The moderator can play any of his selected videos in any order. He can also pause or mute the video, and see how much .me is leW for the discussion (maximum .me limit: 10 minutes).
The moderator can introduce par.cipants at any point during the discussion by clicking on the i icon next to their name.
The moderator can also turn oﬀ webcam feeds or audio for each individual par.cipant. Or even log them out of the discussion by clicking on the x icon next to their name.
All NDTV U discussions are recorded and made available to all par.cipants on their Dasboard pages, and displayed on their Proﬁle.
Top-‐rated NDTV U discussions are displayed along with the relevant videos. Featured NDTV U discussions moderated by celebs can also be pushed in this way.
BACKEND REQUIREMENTSTo make NDTV Submerge a reality, we need more than just slick front end graphics. The soul of the idea rests on the tagging and categorizing needed on the back-‐end. Making connec;ons possible. To build the right connec.ons, and create fresh perspec.ves, every video uploaded by NDTV will have to be tagged across mul.ple tag types – like topic, prominent people in the story, ins.tu.ons involved and keywords, besides the standard date, .me and loca.on. Human beings o,en make mistakes, but users seldom forgive or forget. Given the importance of correct tagging, a robust Content Management System will need to be built that minimizes human error. By oﬀering sugges.ons for tags, checking for common spelling mistakes, and cross-‐checking new metadata with the exis.ng database. CMS design will play as important a role in this project as the visual design shown in this presenta.on.
power of the ideaAllows you to exploreShows you the bigger pictureAllows you to participateAllows you to influenceIt makes us better